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Revision as of 05:23, 18 February 2007 by Andershalden (talk | contribs) (A short summary of Mövenpick)(diff) ← Previous revision | Latest revision (diff) | Newer revision → (diff)Mövenpick is a brand of ice cream of Swiss origin produced by the Nestlé corporation. In April 2003, Nestlé bought the international rights for Mövenpick ice cream, and an independent business unit called Swiss Premium Ice Cream was created. The company headquarter is based in Bursins, canton Vaud, Switzerland.
Originally Mövenpick ice cream was produced in restaurants only during the 1960s. Success eventually called for a centralised production and in 1972 a plant was built in Bursins, Switzerland. Mövenpick’s ice cream chefs thought of adding small pieces of selected ingredients and sauces, and the Mövenpick Swiss Premium Ice Cream was born. One of most striking characteristics of Mövenpick ice cream is the "no artificial additives" policy. The product label “All Natural” guarantees that only natural ingredients such as fresh cream and sun-riped fruits are used.
Mövenpick sell their product through five different sales channels: gastronomy, retailing, scooping stations, boutiques and impulse sales. Mövenpick has a large number of "Mövenpick boutiques" in large cities across the globe.
Mövenpick ice cream is now available in more than 30 countries, and is produced in New Zealand, Saudi Arabia, Egypt, Italy and Norway, while the main production site is in Switzerland. In 2005, Mövenpick of Switzerland was launched in France, Belgium, Luxemburg, United Kingdom and Russia.
Mövenpick ice cream is also available Australia, Czech Republic, Finland, Greece, Hong Kong, Hungary, India, Kazakhstan, China, Malaysia, Pakistan, Singapore, Slovak Republic, Sweden, Taiwan, The Netherlands and Turkey.