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Raid

Product type	Insecticide
Owner	S. C. Johnson & Son
Country	United States
Introduced	1956; 69 years ago (1956)
Related brands	Baygon (in ASEAN markets like Philippines, Thailand and Indonesia)
Markets	North America, United Kingdom, China, Taiwan, Hong Kong, European Union, Israel, Australia, Saudi Arabia, South Korea, Russia, Argentina, Chile
Tagline	"Kills Bugs Dead" (1956-2017) "It's Good to Be Tough" (2017-present)
Website	raid.com

Raid is the brand name of a line of insecticide products produced by S. C. Johnson & Son, first launched in 1956.

The initial active ingredient was the first synthetic pyrethroid, allethrin. Raid derivatives aimed at particular invertebrate species can contain other active agents such as the more toxic cyfluthrin. Currently Raid Ant & Roach Killer contains pyrethroids, imiprothrin, and cypermethrin; other products contain tetramethrin, prallethrin and permethrin as active ingredients. Raid Flying Insect Killer, a spray, uses piperonyl butoxide and D-phenothrin.

"Raid Kills Bugs Dead" slogan

The product's advertising tagline, "Raid Kills Bugs Dead", was created by the advertising agency Foote, Cone & Belding. The phrase itself is often attributed to the poet Lew Welch, who worked for the agency at the time.

The line was first used in commerce in 1966 and was trademarked in 1986. Noted animation director Tex Avery was the producer of the first "Kills Bugs Dead" commercials. Artist Don Pegler developed these uniquely bug characters used in the US and continued animating them for forty years, like, Mosquito (who is the leader of the bugs), Fly (who is the second-in-command of the bugs), Ant, Roach, Spider, Moth, Flea and all the other bugs. Pegler "codified the look, feel and animation" of the weird insects that run in fear of Raid, according to Steve Schildwachter, executive vice-president at Draftfcb.

The Bugs were proven to be good, in 'Kills The Toughest Bugs Dead" Raid commercial, As Fly and Roach fight for the last cheese piece as the other bugs watch, Fly remained victorious as he gets the last piece from Roach’s hands, but as he gets the last cheese piece from Roach, a Giant Roach appears and hits Fly in the face with the cheese piece! All bugs are warned by the giant bugs, Those giant bugs are Giant Roach, Giant Ant, and Giant Earwig, they’re all giant variants of Roach, Ant and Earwig, and boy, they act like bullies to the bugs, the Bugs try to kill the Giant Bugs, but it proved to be futile, the Giant Bugs were still victorious as they start scaring and beating up the bugs, then, they start thrashing the bug's place, however, Raid comes and kills the Giant Bugs for good, reluctantly saving the bug’s life, and remember, the enemy of your enemy is your friend, one such unit in 'Funeral' from Raid EarthBlends, is where multiple Ants and Roaches are all sad except Ant and Roach because a Roach died, in another Funeral commercial, Mosquito and his Mosquito brothers were confused that who killed the male Mosquito, as the female Mosquito starts crying in grief over him, sad that her wife died.

Illicit use

In recent years, reports of the use of heavy duty bug sprays as an illicit drug have gained notoriety. Although products such as Raid are relatively safe to humans (when used as intended), the act of huffing, smoking, snorting, vaping, plugging, drinking and/or injecting Raid or other bug sprays can cause irreversible neurological damage, or even death.

In July 2019, it was announced that three people had died in West Virginia after overdosing on an unidentified wasp spray. Authorities have warned of a growing trend of ingesting bug spray in the southern United States, supposedly as a substitute for methamphetamine. Possible symptoms of ingesting bug poison include, but are not limited to: erratic behavior, nausea, headache, sore throat, extreme inflammation, redness of the hands and feet, auditory hallucinations, convulsions, coma, and death.

Commercials

In commercials, the Bugs were cartoony, throughout the years, they’ve gain humanizations, and more new bugs appear, like, Moth, Flea, Hornet, Wasp, Yellow Jacket and Boss Bug (who is an aqua roach with a mustache and a police hat)

In Chile, Raid 'Raticida' new pests appeared, such as Rat, sadly, Lizard was another member of the bugs and pests unreleased, considering how Ridsect is a tweak of Raid, and Ridsect promotes Lizard Repellent, Lizard was unreleased, even, Raid Lizard Repellent was unreleased.

Considering how Raid kills Bed Bugs, Ticks, Earwigs, Crickets, and Scorpions, Sadly, Bed Bug, Tick, Earwig, Cricket and Scorpion don’t appear on any of these commercials, however, Tick appears on "How To Beat Fleas and Ticks" Bed Bug appears in an icon, showing him and his eggs terrified of Raid, and Earwig’s Giant counterpart, however, it’s unknown what Cricket and Scorpion will look like.

Competition

Raid's main competitors in the insecticide market are Black Flag, Hot Shot (insecticide), Mortein and Baygon (also sister brand).

See also

• Insect repellent
• Pesticide
• Wasp dope

References

1. "Allethrins - an overview | ScienceDirect Topics". www.sciencedirect.com. Retrieved 2022-02-20.
2. ": SC Johnson". SC Johnson - What's Inside.
3. "US EPA, Pesticide Product Label, RAID ANT & ROACH 26, 08/01/2019" (PDF).
4. "US EPA, Pesticide Product Label, RAID FORMULA 5 FLYING INSECT KILLER, 07/22/2011" (PDF).
5. Saroyan, Aram. Genesis Angels: The Saga of Lew Welch and the Beat Generation. New York: William Morrow, 1979.
6. Dotz, Warren; Morton, Jim (1996). What a Character! 20th Century American Advertising Icons. Chronicle Books. p. 118. ISBN 0-8118-0936-6.
7. Minovitz, Ethan (6 January 2012). "Don Pegler, 82, created bugs in "Raid" campaign". Big Cartoon News. Retrieved 6 January 2012.
8. "People Are Using Heavy Duty Bug Sprays to Get High". ABC Action News.
9. "Wasp spray used as alternative meth, contributed to three overdoses". WISH-TV.
10. "People Are Overdosing on Wasp Spray in West Virginia". Livescience.
11. Bradberry, SM (2005). "Poisoning due to pyrethroids". Toxicological Review. 2 (24): 93–106. PMID 16180929.

External links

• Official website

• Insecticide brands
• Reckitt brands
• S. C. Johnson & Son brands
• Products introduced in 1956
• American brands