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Exxon Corporation

Exxon Building (1251 Avenue of Americas), former headquarters of Exxon
Company type	Private (1911–1920) Public (1920-1999)
Traded as	NYSE: XON
Industry	Petroleum
Predecessor	Standard Oil of New Jersey (1911–1973) Humble Oil (1911–1973)
Founded	January 1, 1973; 51 years ago (1973-01-01)
Fate	Merged with Mobil to form ExxonMobil in 1999; Exxon remains as a brand
Successor	ExxonMobil
Headquarters	Irving, Texas, U.S.
Area served	Worldwide
Products	Gasoline Motor oil Car wash Automobile repair
Brands	Esso Enco (1960–1972) Humble (–1972)
Website	www.exxon.com

Exxon Corporation, formerly known as the Standard Oil Company of New Jersey (sometimes shortened to Jersey Standard) until 1973, was an American oil company and descendant of Standard Oil which merged with Mobil to form ExxonMobil in 1999. Once one of the Seven Sisters that dominated the global petroleum industry, Exxon was one of the largest companies in the world, being one of the top five companies on Fortune 500 between the first edition of the list and the year of its merger with Mobil and reaching the #1 spot on the list a few years between 1970 and 1995.

Today, Exxon is used as a brand name for some gas stations operated by the now-merged company, as well as for downstream operations selling motor fuel and related products (the highest concentration of which are located in New Jersey, Pennsylvania, Texas and in the Mid-Atlantic and Southeastern states).

History

Corporate image

The rectangular Exxon logo, with the blue strip at the bottom and red lettering with the two 'X's interlinked together, was designed by noted industrial stylist Raymond Loewy. The interlinked 'X's are incorporated in the modern-day ExxonMobil corporate logo; in mid-2016, as part of a corporate rebranding accompanying the launch of ExxonMobil's "Synergy" fuel products, the mixed-case Exxon wordmark from the ExxonMobil corporate logo became the brand's main logo.

In 1985, Minolta introduced an autofocus SLR camera system named "Maxxum" in the United States. Originally, cameras (such as the Maxxum 7000) lenses and flashes used a logo with the X's crossed in 'MAXXUM'. Exxon considered this a violation of their trademark, and as a result, Minolta was allowed to distribute cameras already produced, but was forced to change the stylistic 'XX' and implement this as a change in new production. ExxonMobil similarly sued 21st Century Fox over its cable channel FXX, but the parties agreed to dismiss the suit in October 2015.

Branding

Exxon is ExxonMobil's primary retail gasoline brand in most of the United States, with the highest concentration of retail outlets located in New Jersey, Pennsylvania, Texas, and in the Mid-Atlantic and Southeastern states. The Exxon brand also has a market presence in the following metropolitan areas:

• Atlanta
• New Orleans
• Baltimore
• New York City Metro (New Jersey)
• Birmingham
• Philadelphia
• Charlotte
• Pittsburgh
• Dallas
• Raleigh
• Houston
• Richmond
• Memphis
• Miami
• Virginia Beach/Norfolk/Newport News
• Nashville
• Washington, D.C.
• St. Louis

Mobil is the company's primary retail gasoline brand in California, Florida, New York, New England, the Great Lakes, and the Midwest. Esso is ExxonMobil's primary gasoline brand worldwide except in Australia, Guam, Mexico, Nigeria, and New Zealand, where the Mobil brand is used exclusively. In Colombia, Canada, and Egypt, as well as formerly Japan and Malaysia, both the Esso and Mobil brands are used, in which the latter was rebranded as Petron in 2013, and ENEOS for the former in 2019, respectively. The Mobil brand is applied to each Esso fuel tanks in Hong Kong and Singapore.

References

1. ^ Smith, William D. (June 22, 1972). "Jersey Standard Takes Giant Step". The New York Times.
2. "Exxon Corporation | American company". Encyclopedia Britannica. Retrieved February 8, 2021.
3. "A Guide to the ExxonMobil Historical Collection, 1790-2004: Part 1". Briscoe Center for American History. The University of Texas at Austin. Retrieved January 17, 2017.
4. "Fortune 500: 1998 Archive Full List 1-100". Fortune. Retrieved February 16, 2022.
5. Savov, Vlad (November 5, 2013). "Raymond Loewy: the man who designed everything". The Verge. Retrieved August 29, 2017.
6. "ExxonMobil Debuts Synergy Fuel, Imaging". CSP Daily News. Retrieved September 20, 2018.
7. "Minolta Maxxum camera with original crossed 'XX' logo".
8. "Minolta Maxxum camera with modified double 'X' logo". Archived from the original on September 27, 2011. Retrieved July 3, 2010.
9. "Fox, ExxonMobil Hit Brakes on "FXX" Trademark Dispute". The Hollywood Reporter. Retrieved September 20, 2018.

External links

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v t e ExxonMobil
Brands	Current Esso Exxon Mobil Mobil 1 On the Run Speedpass Former Enco
Subsidiaries	Current Aera Energy Exxon Neftegas ExxonMobil Australia ExxonMobil Nigeria Imperial Oil SeaRiver Maritime XTO Energy Exxon Enterprises Former Creole Petroleum Humble Oil Magnolia Petroleum Company Petron Superior Oil Company Vacuum Oil Company Standard Vacuum Oil
People	Michael Boskin Larry Faulkner William W. George James R. Houghton Samuel J. Palmisano Lee Raymond John D. Rockefeller Walter V. Shipley Walter C. Teagle Rex Tillerson Darren Woods
Facilities	Baton Rouge Refinery Baytown Refinery Billings Refinery Milford Haven Exxon Building (New York) Fawley Refinery Imperial Oil Building Mossmorran Nanticoke Refinery Port Stanvac Refinery Trans-Alaska Pipeline System Upper Zakum oil field (28%)
Controversies	Overview of controversies Accusations of ExxonMobil human rights violations in Aceh Allison v. ExxonMobil Corp. Exxon Corp. v Exxon Insurance Consultants International Ltd Longford, Victoria gas plant fire ExxonMobil climate change controversy Kivalina v. ExxonMobil Corporation Oil Pollution Act of 1990 People of the State of New York v. Exxon Mobil Corp.
Oil spills	2010 ExxonMobil oil spill 2010 Port Arthur oil spill 2013 Mayflower oil spill Exxon Valdez oil spill Greenpoint oil spill SS Atlantic Empress SS Esso Brussels
Oil & gas fields	Colony Shale Oil Project East-Prinovozemelsky field Goose Creek Oil Field Hebron-Ben Nevis oil field Hibernia oil field Kearl Oil Sands Project Kizomba deepwater project Ormen Lange Pembina oil field Prudhoe Bay Oil Field Sable Offshore Energy Project Sakhalin-I Tengiz Field Tern oilfield Tuapse field West Qurna Field
Other topics	History of ExxonMobil Esso Motor Hotel ExxonMobil Electrofrac Mobil Showcase Network Power Players
Sponsorship	Universe of Energy
Category Commons

• Companies
• United States

• Articles to be merged from September 2022
• American brands
• Automotive companies of the United States
• Automotive fuel retailers
• Companies based in Irving, Texas
• Companies based in New York City
• Convenience stores of the United States
• Economy of the Southeastern United States
• Energy companies established in 1973
• ExxonMobil brands
• ExxonMobil subsidiaries
• Former components of the Dow Jones Industrial Average
• Gas stations in the United States
• Non-renewable resource companies established in 1973
• Oil companies of the United States
• Retail companies established in 1973
• Rockefeller family
• U.S. Synthetic Rubber Program