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Revision as of 22:31, 17 September 2022 by Libreravi (talk | contribs) (add criticism section)(diff) ← Previous revision | Latest revision (diff) | Newer revision → (diff) American oil company This redirect is about the company prior to its merger with Mobil. For the company today after the merger, see ExxonMobil.Not to be confused with Exon. | This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. Find sources: "Exxon" – news · newspapers · books · scholar · JSTOR (October 2009) (Learn how and when to remove this message) |
 | It has been suggested that this article be merged into ExxonMobil. (Discuss) Proposed since September 2022. |
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 Exxon Building (1251 Avenue of Americas), former headquarters of Exxon | |
| Company type | Private (1911–1920) Public (1920-1999) |
|---|---|
| Traded as | NYSE: XON |
| Industry | Petroleum |
| Predecessor |
|
| Founded | January 1, 1973; 51 years ago (1973-01-01) |
| Fate | Merged with Mobil to form ExxonMobil in 1999; Exxon remains as a brand |
| Successor | ExxonMobil |
| Headquarters | Irving, Texas, U.S. |
| Area served | Worldwide |
| Products | |
| Brands | |
| Website | www |
Exxon Corporation, formerly known as the Standard Oil Company of New Jersey (sometimes shortened to Jersey Standard) until 1973, was an American oil company and descendant of Standard Oil which merged with Mobil to form ExxonMobil in 1999. Once one of the Seven Sisters that dominated the global petroleum industry, Exxon was one of the largest companies in the world, being one of the top five companies on Fortune 500 between the first edition of the list and the year of its merger with Mobil and reaching the #1 spot on the list a few years between 1970 and 1995.
Today, Exxon is used as a brand name for some gas stations operated by the now-merged company, as well as for downstream operations selling motor fuel and related products (the highest concentration of which are located in New Jersey, Pennsylvania, Texas and in the Mid-Atlantic and Southeastern states).
History
Main article: History of ExxonMobilCorporate image
The rectangular Exxon logo, with the blue strip at the bottom and red lettering with the two 'X's interlinked together, was designed by noted industrial stylist Raymond Loewy. The interlinked 'X's are incorporated in the modern-day ExxonMobil corporate logo; in mid-2016, as part of a corporate rebranding accompanying the launch of ExxonMobil's "Synergy" fuel products, the mixed-case Exxon wordmark from the ExxonMobil corporate logo became the brand's main logo.
In 1985, Minolta introduced an autofocus SLR camera system named "Maxxum" in the United States. Originally, cameras (such as the Maxxum 7000) lenses and flashes used a logo with the X's crossed in 'MAXXUM'. Exxon considered this a violation of their trademark, and as a result, Minolta was allowed to distribute cameras already produced, but was forced to change the stylistic 'XX' and implement this as a change in new production. ExxonMobil similarly sued 21st Century Fox over its cable channel FXX, but the parties agreed to dismiss the suit in October 2015.
Branding
Exxon is ExxonMobil's primary retail gasoline brand in most of the United States, with the highest concentration of retail outlets located in New Jersey, Pennsylvania, Texas, and in the Mid-Atlantic and Southeastern states. The Exxon brand also has a market presence in the following metropolitan areas:
- Atlanta
- New Orleans
- Baltimore
- New York City Metro (New Jersey)
- Birmingham
- Philadelphia
- Charlotte
- Pittsburgh
- Dallas
- Raleigh
- Houston
- Richmond
- Memphis
- Miami
- Virginia Beach/Norfolk/Newport News
- Nashville
- Washington, D.C.
- St. Louis
Mobil is the company's primary retail gasoline brand in California, Florida, New York, New England, the Great Lakes, and the Midwest. Esso is ExxonMobil's primary gasoline brand worldwide except in Australia, Guam, Mexico, Nigeria, and New Zealand, where the Mobil brand is used exclusively. In Colombia, Canada, and Egypt, as well as formerly Japan and Malaysia, both the Esso and Mobil brands are used, in which the latter was rebranded as Petron in 2013, and ENEOS for the former in 2019, respectively. The Mobil brand is applied to each Esso fuel tanks in Hong Kong and Singapore.
Criticism
Exxon has publicly stated its commitment to the Paris agreement to lower the emissions of greenhouse gases to curb global heating, while the internal documents show Exxon removed references to Paris agreement from an announcement as the executive feared that such statements can create potential commitments towards the Paris agreement.
References
- ^ Smith, William D. (June 22, 1972). "Jersey Standard Takes Giant Step". The New York Times.
- "Exxon Corporation | American company". Encyclopedia Britannica. Retrieved February 8, 2021.
- "A Guide to the ExxonMobil Historical Collection, 1790-2004: Part 1". Briscoe Center for American History. The University of Texas at Austin. Retrieved January 17, 2017.
- "Fortune 500: 1998 Archive Full List 1-100". Fortune. Retrieved February 16, 2022.
- Savov, Vlad (November 5, 2013). "Raymond Loewy: the man who designed everything". The Verge. Retrieved August 29, 2017.
- "ExxonMobil Debuts Synergy Fuel, Imaging". CSP Daily News. Retrieved September 20, 2018.
- "Minolta Maxxum camera with original crossed 'XX' logo".
- "Minolta Maxxum camera with modified double 'X' logo". Archived from the original on September 27, 2011. Retrieved July 3, 2010.
- "Fox, ExxonMobil Hit Brakes on "FXX" Trademark Dispute". The Hollywood Reporter. Retrieved September 20, 2018.
- Milman, Oliver (September 17, 2022). "Criticism intensifies after big oil admits 'gaslighting' public over green aims". The Guardian. Retrieved September 17, 2022.
External links
- No URL found. Please specify a URL here or add one to Wikidata.
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- Articles to be merged from September 2022
- American brands
- Automotive companies of the United States
- Automotive fuel retailers
- Companies based in Irving, Texas
- Companies based in New York City
- Convenience stores of the United States
- Economy of the Southeastern United States
- Energy companies established in 1973
- ExxonMobil brands
- ExxonMobil subsidiaries
- Former components of the Dow Jones Industrial Average
- Gas stations in the United States
- Non-renewable resource companies established in 1973
- Oil companies of the United States
- Retail companies established in 1973
- Rockefeller family
- U.S. Synthetic Rubber Program