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Revision as of 03:05, 24 April 2023 by WikiCleanerBot (talk | contribs) (v2.05b - Bot T20 CW#61 - Fix errors for CW project (Reference before punctuation))(diff) ← Previous revision | Latest revision (diff) | Newer revision → (diff) Sustainable and fair trade certified denim brand based in The Netherlands Not to be confused with Mudd Jeans. | This article contains promotional content. Please help improve it by removing promotional language and inappropriate external links, and by adding encyclopedic text written from a neutral point of view. (February 2017) (Learn how and when to remove this message) |
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| Established | 2012 |
|---|---|
| Founder | Bert van Son |
| Type | Private |
| Headquarters | Laren, The Netherlands |
| Products | Denim apparel |
| Website | mudjeans.eu |
MUD Jeans is a denim brand based in the Netherlands that specializes in sustainable denim products. The company is a certified B-Corporation and adheres to the principles of the circular economy. They do this by using up to 40% post-consumer recycled content in their jeans, with the material sourced from discarded denim. This discarded denim also comes from MUD Jeans customers, who can send their old jeans to the brand for free. In addition to regular purchasing, customers can also lease their jeans for a monthly fee, over a one year period. After one year, customers can either keep their jeans, switch them for a new pair at a 10% monthly discount or return them for recycling or upcycling.
MUD Jeans uses specific production methods to reduce the environmental impact of the production of their jeans. Through reverse osmosis, their jeans manufacturing partner recycles 95% of the water used during production. Through the dry indigo method, their fabric manufacturing partner replaces traditional dyeing methods, which typically involve multiple dyeing baths, with a high pressure dyeing foam application. To measure the exact environmental impact of their jeans, MUD Jeans carries out an annual Life-cycle assessment on each of their products. Through this, they communicate the water and CO2 impact of their products on their website. This concept, known as Lease A Jeans, was launched in 2013 and includes free repair services.
History
The company was re-launched by Bert van Son after acquiring the brand in 2012. Bert van Son had a new vision for the company and decided to invest in MUD Jeans. From May 2016 to August 2018, MUD Jeans was headquartered in Almere, The Netherlands. In September 2018, the company relocated to Laren, Netherlands at the Groene Afslag.
Lease A Jeans
The 'Lease A Jeans' concept was launched in 2013. With this concept, MUD Jeans follows a circular economy where the consumer moves from owning to using. The concept also promotes the return of the jeans, which will stimulate the recycling process.
The consumer can lease a pair of jeans for a period of one year. In the eleventh month of the consumer's lease contract, the consumer is given three choices concerning the jeans:
- Switch the current jeans for another pair and continue leasing the new pair of jeans at a 10% monthly discount. The old pair will be recycled or sold as vintage depending on the condition of the jeans.
- Return the jeans without receiving a new pair. The old pair will be recycled or sold as vintage depending on the condition of the jeans.
- Keep the jeans. After the 12 months of monthly payments, the consumer has paid off the amount of the jeans and are now the owner.
When old jeans are returned back to the company, a quality check is carried out to determine whether they can be reused through the brand's vintage program or if they should be recycled. Once jeans are returned to be recycled, the jeans are sent back to the recycling factory Recover in Valencia, Spain, where the recycling process takes place. The denim fibres are reused in new jeans. Anyone can return (non-)MUD Jeans so that they can be recycled.
Partnerships
Van Gogh Museum
In 2022, the brand partnered up with the Van Gogh Museum, based in Amsterdam, The Netherlands. Together they created a capsule collection, inspired by the artist Vincent Van Gogh. The items have lasered details such as the handwriting and sentences from Van Gogh's letters and embroidered back prints of Van Gogh's art pieces Almond Blossom and Self-portrait with grey felt hat. The denim clothing pieces consist of 30% hemp, 20% post-consumer recycled denim and 50% organic cotton.
References
- Blomquist, Christopher (2022-09-01). "Mud Jeans Goes Van Gogh". Sourcing Journal. Retrieved 2022-09-20.
- "Pioneering a lease model for organic cotton jeans". www.ellenmacarthurfoundation.org. Retrieved 2020-01-30.
- "Sustainable Brands". events.sustainablebrands.com. Archived from the original on 2017-05-10. Retrieved 2016-08-09.
- "Bert van Son « sb16syd". events.sustainablebrands.com. Archived from the original on 2016-10-07. Retrieved 2016-08-09.
- "Article | Het Financieele Dagblad". fd.nl. Retrieved 2016-08-09.
- "Welcome to the MUDquarters".
- "Mud Jeans - Lease je spijkerbroek". Retrieved 2016-08-12.
- "Case Studies - MUD Jeans". Ellen MacArthur Foundation. Retrieved 2016-08-15.
- Vaughn, Jessica (2014-07-10). "Five new ways the circular economy can build brand experience". The Guardian. ISSN 0261-3077. Retrieved 2016-08-15.
- "MUD jeans: circular denims (almost) never die | European Circular Economy Stakeholder Platform". circulareconomy.europa.eu. Retrieved 2020-01-30.
- "Sweater by Mud Jeans UK & USA - A Better Place Journal". Retrieved 2016-08-15.
- Blomquist, Christopher (2022-09-01). "Mud Jeans Goes Van Gogh". Sourcing Journal. Retrieved 2023-04-20.