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| Company type | Private |
|---|---|
| Industry | Licensing administration |
| Headquarters | San Francisco, California |
| Key people | Heath Hoglund |
| Products | Patent licenses |
| Website | www |
Via Licensing Alliance (also known as Via LA) is the collaborative licensing leader, dedicated to accelerating global technology adoption, fostering participation, and generating return on innovation with balanced licensing solutions for innovators and manufacturers of all sizes around the globe.
About Via LA
The headquarters of Via LA is located in San Francisco, with additional offices in Denver, London, Shanghai, Tokyo, and Washington D.C. The company is an independently managed company, owned by industry-leading participants who have over 25 years of IP licensing experience.
Via LA has operated dozens of licensing programs for various technologies consisting of nearly 50,000 patents in over 130 countries with more than 500 patent holders and nearly 10,000 licensees. The patent pools cover a broad range of technologies including several audio/video encoding and decoding codecs.
Via LA combines the expertise, infrastructure, and relationships of two of the industry’s most successful patent pool administrators: MPEG LA and Via Licensing; thereby creating a new collaborative licensing organization with a rich portfolio of patents and intellectual property licensing programs, hundreds of licensors, and thousands of licensees.
The Via LA company is led by President Heath Hoglund who was previously the president at Via Licensing; while Larry Horn serves as an advisor after retiring as CEO of MPEG LA.
References
- Weber, Liz (2023-04-20). "Via Licensing and MPEG LA Unite to Form Via Licensing Alliance, the Largest Patent Pool Administrator in the Consumer Electronics Industry". ViaLa. Retrieved 2023-05-02.