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LittleBe

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Revision as of 18:10, 12 August 2023 by 82.8.136.15 (talk) (Programmes)(diff) ← Previous revision | Latest revision (diff) | Newer revision → (diff) British television block for children, broadcast on ITVBe

Television channel
LittleBe
Logo used since 2018
CountryUnited Kingdom
NetworkITVBe
Programming
Language(s)English
Picture format1080i HDTV
Ownership
OwnerITV Digital Channels Ltd
(ITV plc)
History
Launched3 September 2018; 6 years ago (2018-09-03)
ReplacedMini CITV

LittleBe (stylized as little Be) is a British children's pre-school television programming block broadcast by ITVBe. The block was launched on 3 September 2018. The block airs from 9am to 12 noon on weekdays, and is aimed at children aged 2 to 5.

History

On 4 July 2018, the block was announced at the Children's Media Conference tentatively without a name. It was eventually named LittleBe and launched on 3 September 2018.

The block is similar to the Mini CITV block that CITV used to broadcast before the network removed all pre-school TV shows from the channel.

On 30 August 2018, it was announced that Sooty would move to the block from its original broadcaster, CITV.

Development

Jason Ford from ITV Creative made coordination with Bubble to create visual effects and animation for the block's promos and brand. Greg Claridge and James Taylor are the composers of the block's music and sound effects.

Jason Ford had stated for the development:

“It was an absolute pleasure to work with Greg, James and the team. From the offset, they completely understood the unique feel I wanted to achieve to complement the stripped-back animation style for littleBe.”

— Jason Ford ITV Creative, Creative Director Brand & Design

Programmes


  1. ^ "ITV set to reintroduce pre-school block". TBI Vision. 4 July 2018. Retrieved 8 March 2019.
  2. "Sooty and Sweep are making a comeback!". Yours. Retrieved 22 July 2019.
  3. "ITV Creative • littleBe". Bubble. Retrieved 22 July 2019.