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In communication, media (singular medium) are the outlets or tools used to store and deliver content; semantic information or subject matter of which the media contains. The term generally refers to components of the mass media communications industry, such as print media, publishing, news media, photography, cinema, broadcasting (radio and television), digital media, and advertising. Each of these channels requires a specific, thus media-adequate approach to a successful transmission of content.

The development of early writing and paper enabling longer-distance communication systems such as mail, including in the Persian Empire (Chapar Khaneh and Angarium) and Roman Empire, can be interpreted as early forms of media. Writers such as Howard Rheingold have framed early forms of human communication, such as the Lascaux cave paintings and early writing, as early forms of media. Another framing of the history of media starts with the Chauvet Cave paintings and continues with other ways to carry human communication beyond the short range of voice: smoke signals, trail markers, and sculpture.

In its modern application, the term media is relating to communication channels was first used by Canadian communications theorist Marshall McLuhan, who stated in Counterblast (1954): "The media are not toys; they should not be in the hands of Mother Goose and Peter Pan executives. They can be entrusted only to new artists because they are art forms." By the mid-1960s, the term had spread to general use in North America and the United Kingdom. According to H. L. Mencken, the phrase mass media was used as early as 1923 in the United States.

The term medium (the singular form of media) is defined as "one of the means or channels of general communication, information, or entertainment in society, as newspapers, radio, or television."

See also

• Distributed presence
• Media franchise
• Media manipulation
• Media psychology
• Media and gender
• Press conference

References

1. "What is media? definition and meaning". BusinessDictionary.com. Archived from the original on 2017-05-07. Retrieved 2014-10-03.
2. Cory Janssen. "What is Communication Media? - Definition from Techopedia". Techopedia.com. Archived from the original on 2017-04-03. Retrieved 2014-10-03.
3. Martin Lister; Jon Dovey; Seth Giddings; Iain Grant; Kieran Kelly. New Media: A Critical Introduction (PDF) (2nd ed.). Archived (PDF) from the original on 2016-03-06. Retrieved 2014-10-03.
4. Giessen, H W (2015). "Media-Based Learning Methodology: Stories, Games, and Emotions". In Ally, Mohamed; Khan, Badrul H. (eds.). International Handbook of E-Learning Volume 2: Implementation and Case Studies. Routledge, 43-54.
5. Dunston, Bryan (2002). "Postal system". The Chicago School of Media Theory. Archived from the original on 2020-11-04. Retrieved 2019-02-18.
6. Livingstone, Sonia M.; Lievrouw, Leah A. (2009). New Media: A Critical Introduction. Taylor & Francis. pp. 52–53. ISBN 9780415431606. Archived from the original on 2023-06-28. Retrieved 2020-10-27.
7. Lule, Jack (2012). Globalization and Media: Global Village of Babel. Rowman & Littlefield. pp. 33–34. ISBN 9780742568365. Archived from the original on 2023-06-28. Retrieved 2020-10-27.
8. Colombo, John Robert (1994). Colombo's All-Time Great Canadian Quotations. Stoddart Publishing. p. 176. ISBN 0-7737-5639-6.
9. Group 3. "The Evolution of Media". Evolution of Media. Archived from the original on 2022-02-11. Retrieved 2022-02-11.{{cite web}}: CS1 maint: numeric names: authors list (link)
10. "medium". Dictionary.com. Archived from the original on 2016-03-05. Retrieved 2015-08-10.

 This article incorporates text from a free content work. Licensed under CC BY SA 3.0 IGO (license statement/permission). Text taken from World Trends in Freedom of Expression and Media Development Global Report 2017/2018​, 202, UNESCO.

Further reading

• McQuail, Denis (2001) McQuail's Mass Communication Theory (fourth edition), Sage, London, pp. 16–34. MAS
• Biagi, S. (2004). Media Impact. Wadsworth Pub Co, 7th edition.
• Caron, A. H. and Caronia, L. (2007). Moving cultures: mobile communication in everyday life. McGill-Queen's University Press.

• Communication