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Borsheims Fine Jewelry is a jewelry store in Omaha, Nebraska. The store was founded in 1870, and has grown to become one of the largest independent jewelry stores in the nation.

The Beginning

When Louis Borsheim opened his small jewelry store in downtown Omaha in 1870, he could only imagine the notoriety it would achieve in the years to come. After serving the expanding Omaha community for decades, the business was sold to Louis Friedman and his son Ike in 1947. While the two retained the Borsheims name, they ushered in a new era of success for the jewelry store. Ike, a dynamic businessman, developed a business philosophy for Borsheims that still guides the company today – offer an extensive inventory selection and a friendly style of customer service, at the lowest possible price.

Rapid Expansion

It was an approach that served Ike well. By 1986, Borsheims had outgrown its 8,000 square feet facility downtown and moved to the anchor position in Regency Court Mall, a high-end shopping destination. In 1989, renowned investor Warren Buffett purchased a majority of Borsheims stock, making it part of his famous holding company, Berkshire Hathaway

Borsheims Today

Growth continues under the leadership of Susan M. Jacques, G.G., F.G.A., who became Borsheims president and CEO in 1994. She manages the business with the same philosophy that began years ago. It’s no small achievement considering that Borsheims covers more than 62,500 square feet after its 2006 remodel, maintains an inventory that includes more than 100,000 pieces and serves an international clientele spanning 50 states and six continents. Borsheims now showcases a luxury salon featuring private areas for high-end shoppers to view rare treasures, an expanded engagement area, a significantly larger watch area featuring four edge-on plasma televisions to entertain customers, and a stunning two-story glass foyer befitting the jewelry store’s prominence.

What’s Next?

Even into the 21st century, Borsheims legendary success seems to know no bounds. As the store continues to grow, Borsheims also extends its reach through the use of the World Wide Web, at borsheims.com. This medium enables Borsheims to foster a unique and unwavering loyalty from its customers throughout the world.

External links

• Borsheims

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