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Shelly Beach Aotea
Jetty at Shelly Beach
Coordinates: 36°34′20″S 174°22′45″E / 36.57222°S 174.37917°E / -36.57222; 174.37917
Country	New Zealand
Region	Auckland Region
Ward	Rodney ward
Community board	Rodney Local Board
Subdivision	Kumeū subdivision
Electorates	Kaipara ki Mahurangi Te Tai Tokerau
Government
• Territorial Authority	Auckland Council
• Mayor of Auckland	Wayne Brown
• Kaipara ki Mahurangi MP	Chris Penk
• Te Tai Tokerau MP	Mariameno Kapa-Kingi
Area
• Total	0.31 km (0.12 sq mi)
Population
• Total	260
• Density	840/km (2,200/sq mi)

Shelly Beach (Māori: Aotea), officially known as Aotea / Shelly Beach, is a settlement and beach located on the eastern side of Te Korowai-o-Te-Tonga Peninsula and the southwest side of Kaipara Harbour, North Auckland. In 2018, a seawall and five groynes were constructed to fight erosion.

History

The traditional Tāmaki Māori name for the area, Te Aukahanga o Aotea ("The Lashing of the Top Boards to the Hull of the Aotea"), recalls the visit of the Aotea migratory waka before the crew left for the south.

In 1884, a Ngāti Whātua parliament was held at Aotea / Shelly Beach, chaired by Paora Tūhaere.

Demographics

Statistics New Zealand describes Shelly Beach as a rural settlement, which covers 0.31 km (0.12 sq mi) and had an estimated population of 260 as of June 2024, with a population density of 839 people per km. Shelly Beach is part of the larger South Head statistical area.

Shelly Beach had a population of 273 in the 2023 New Zealand census, an increase of 24 people (9.6%) since the 2018 census, and an increase of 42 people (18.2%) since the 2013 census. There were 138 males and 138 females in 105 dwellings. 2.2% of people identified as LGBTIQ+. The median age was 48.7 years (compared with 38.1 years nationally). There were 51 people (18.7%) aged under 15 years, 24 (8.8%) aged 15 to 29, 144 (52.7%) aged 30 to 64, and 57 (20.9%) aged 65 or older.

People could identify as more than one ethnicity. The results were 89.0% European (Pākehā); 17.6% Māori; 6.6% Pasifika; 2.2% Asian; and 1.1% Middle Eastern, Latin American and African New Zealanders (MELAA). English was spoken by 100.0%, Māori language by 2.2%, Samoan by 1.1%, and other languages by 7.7%. New Zealand Sign Language was known by 1.1%. The percentage of people born overseas was 20.9, compared with 28.8% nationally.

Religious affiliations were 17.6% Christian, 1.1% Islam, 1.1% Māori religious beliefs, 1.1% Buddhist, and 1.1% New Age. People who answered that they had no religion were 67.0%, and 12.1% of people did not answer the census question.

Of those at least 15 years old, 18 (8.1%) people had a bachelor's or higher degree, 138 (62.2%) had a post-high school certificate or diploma, and 66 (29.7%) people exclusively held high school qualifications. The median income was $36,800, compared with $41,500 nationally. 30 people (13.5%) earned over $100,000 compared to 12.1% nationally. The employment status of those at least 15 was that 108 (48.6%) people were employed full-time, 30 (13.5%) were part-time, and 6 (2.7%) were unemployed.

References

1. ^ "ArcGIS Web Application". statsnz.maps.arcgis.com. Retrieved 12 May 2022.
2. ^ "Aotearoa Data Explorer". Statistics New Zealand. Retrieved 26 October 2024.
3. Harriss, Gavin (March 2022). Shelly Beach, Auckland (Map). NZ Topo Map.
4. "Council plans to build seawall and walkway at Shelly Beach". Stuff. 26 June 2018. Retrieved 18 November 2021.
5. Sheffield, C. M. (2011). Men Came Voyaging (4th ed.). Auckland: Longley Printing Company Ltd. p. 23. ISBN 978-0-473-18059-1.
6. ^ "Place name detail: Aotea / Shelly Beach". New Zealand Gazetteer. New Zealand Geographic Board. Retrieved 1 February 2024.
7. 2018 Census place summary: South Head
8. "Statistical area 1 dataset for 2018 Census". Statistics New Zealand. March 2020. 7001259 and 7001260.
9. ^ "Totals by topic for individuals, (RC, TALB, UR, SA3, SA2, Ward, Health), 2013, 2018, and 2023 Censuses". Stats NZ – Tatauranga Aotearoa – Aotearoa Data Explorer. Shelly Beach (1070). Retrieved 3 October 2024.
10. "Totals by topic for dwellings, (RC, TALB, UR, SA3, SA2, Ward, Health), 2013, 2018, and 2023 Censuses". Stats NZ – Tatauranga Aotearoa – Aotearoa Data Explorer. Retrieved 3 October 2024.

• Beaches of the Auckland Region
• Rodney Local Board Area
• Populated places in the Auckland Region
• Populated places around the Kaipara Harbour