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Search Alpha, Inc. is an online music-technology platform specializing in digital presence management for music creatives. Founded in 2014 by Ohis Eroje and officially launched in 2021, the company offers services designed to improve the online visibility of artists and record labels. These services include Google Knowledge Panel management, online reputation building, and digital branding. According to information from the site, Search Alpha caters to both individual artists and music labels by direct-to-Artists and direct-to-Labels.

On February 14, 2023, the company was recognized by Google with a Gold Badge for its work in digital presence building.

History

Search Alpha was conceptualized in 2014 by Ohis Eroje, who sought to address the challenges music creatives face in improving their online discoverability and managing their digital reputation. The platform remained in development for several years, with its team focusing on research, testing, and understanding the specific needs of the music industry. This extensive development phase culminated in the platform's official launch in 2021.

Since its launch, Search Alpha has been recognized for its innovative approach to digital presence management. By 2023, the platform had expanded its services to include solutions for record labels, offering tools to manage the collective online visibility of their signed artists. On February 14, 2023, Search Alpha achieved a significant milestone by receiving Google's Gold Badge, which acknowledged the company's contributions to digital reputation management. This recognition underscored Search Alpha's role in helping music creatives enhance their visibility and gain a competitive edge in the industry.

On September 5, 2023, Search Alpha further expanded its presence within the African music scene by collaborating with Amzy B, a Nigerian music creative known for creating a platform supporting the careers of independent artists in Nigeria. This collaboration reflected Search Alpha's commitment to empowering artists globally through innovative digital solutions.

Sponsorships

On September 25, 2024, Search Alpha served as a key sponsor for the Creative Side Entertainment Group's Future of Music event. This initiative provided a platform for music creatives to compete, with winners receiving tools and resources to advance their careers. The sponsorship emphasized Search Alpha's commitment to supporting emerging talent in the music industry by fostering opportunities for growth and development.

See also

• Google Knowledge Panels

References

1. ^ "Product Hunt".
2. "Postwar's Global Musical Odyssey: A New Rhythm with Search Alpha". Retrieved 2024-12-25.
3. "Empowering the business of music". www.searchalpha.org. Retrieved 2024-12-25.
4. ^ "Search Alpha · Record label ⟋ RA". Resident Advisor. Retrieved 2024-12-25.
5. Oboh (2023-12-14). "Search Alpha: From niche vision to global platform empowering music creatives". Vanguard News. Retrieved 2024-12-25.
6. Online, Tribune (2023-12-22). "Search Alpha: From Niche Vision to empowering music creatives to rise above noise". Tribune Online. Retrieved 2024-12-25.
7. "Search Alpha: Transforming Artists' Futures in the Music Industry – Daily Trust". dailytrust.com. Retrieved 2024-12-25.
8. "Amzy B's debut EP 'Jekajo': A Harmonious Ode To Musical Diversity – THISDAYLIVE". www.thisdaylive.com. Retrieved 2024-12-25.
9. Throwback on search alpha’s sponsorship of the future of music in 2024. Retrieved 2024-12-25 – via www.youtube.com.
10. "Instagram". www.instagram.com. Retrieved 2024-12-25.

• Music-related lists