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Phygital art is an emerging branch of contemporary art that represents a convergence between physical and digital works.

Introduction

In phygital art, physical and digital elements are combined to create a unique piece that goes beyond simple coexistence. This method, characteristic of phygital art, creates harmony between the tangible and the virtual, where each enhances the other. This innovative approach transforms how art is understood and created, marking a turning point in contemporary art during the digital age. The term "phygital," an English portmanteau of "physical" and "digital," conceptualizes a fusion of these two realms, forming a new artistic modality. The rise of phygital art is intrinsically linked to the rapid evolution of digital technologies, particularly blockchain technology.

The increasing interest in digital art, especially after the meteoric rise of NFTs (Non-Fungible Tokens) in 2021, has spurred the exploration of methods to integrate digital works into more traditional and tangible frameworks. In response, phygital art has developed as a means to bridge the gap between digital existence and physical presence, enriching the artistic experience and adding new digital dimensions to physical artworks.

By materializing digital works, phygital art positions itself as a potential catalyst for the resurgence of digital art. By offering tangible presence to digital creations, phygital art gives physical existence to works that might otherwise remain confined to the digital realm. This hybridization marks a pivotal moment for digital art, promising a future where digital and physical coexist and strengthen one another, ushering in a new era of artistic expression.

History

Origin

The term phygital first appeared in 2013, popularized by a marketing agency. The idea was to merge online and offline experiences for consumers, leveraging the benefits of both spaces. This led to the emergence of stores and experiences that combine the two, such as virtual fitting rooms or self-checkout systems in physical stores.

Phygital art emerged in 2021 with the popularization of NFTs, allowing artists to create truly phygital works. Artistic productions have evolved into plural entities, manifesting simultaneously in digital and material dimensions, intrinsically linked. For creators, this represents the exploration of a novel medium.

Development

Phygital art is characterized by its ability to merge and enrich physical and digital aspects of art, creating an entirely new form of artistic expression. It incorporates innovative technologies such as augmented reality, generative artificial intelligence, and 3D printing to bring creations to life that transcend traditional art boundaries. Phygital exhibitions, emphasizing a multisensory artistic experience, have also played a crucial role in highlighting this unique art form.

Techniques of Phygital Works

Phygital works represent an innovative fusion of the physical and digital worlds, offering a new dimension to artistic expression. These creations require mastery of diverse techniques that allow artists to navigate and integrate these two realms.

Material Design

The material design of phygital works involves using traditional materials enhanced by digital elements. This can include embedding integrated circuits in physical works, connecting them to digital counterparts, or integrating sensors that interact with digital environments, adding interactivity and connectivity to the physical piece.

Technology and Medium

Technologies like augmented reality, virtual reality, and blockchain are increasingly used as artistic mediums to create immersive and interactive experiences. These technologies enable viewers to modify or enrich artworks through interaction. Augmented and virtual reality offer virtual museum and gallery tours, making art more accessible, especially during periods like pandemic lockdowns. Blockchain is used to certify the authenticity of works and transparently manage ownership rights, essential in the art market.

Notable Artists

Phygital art has been enriched by the contributions of various artists, each offering a unique perspective. Beeple, renowned for Human One, combines digital elements in his work. Jeff Koons and Frank Stella have explored the hybridization of sculpture and digital mediums. Arsen Eca, known for conceptualizing "phygital material," combines physical materials and blockchain-recorded data.

See Also

• Contemporary art
• Digital art

References

1. Rapaloux (July 20, 2017). "Definition of the term phygital". Wiktionary.
2. Dorian Batycka (September 27, 2022). "With NFT Prices Cratering, Can 'Phygital' Art Keep Collectors From Walking Away?". Artnet News.
3. "The Guide to All Things Phygital Art". MakersPlace Editorial. Retrieved 2024-01-31.
4. "Phygital Art Demystified". Arsen Eca. Retrieved 2024-01-31.
5. "Phygital Art Transforms Our Perception". Arsen Eca the phygital poet. Retrieved 2024-01-31.
6. Sarah Hugounenq (January 6, 2022). "Phygital Exhibitions: The Revolution of the Five Senses". Le Quotidien de l'Art. Retrieved 2024-02-16.
7. Mark Tutton (May 29, 2023). "What Is Phygital Art and Why Is Dubai Going Big on It?". CNN. Retrieved 2024-02-16.
8. "Explore the Future of Art: How Phygital Exhibitions Will Transform the Way We Experience Art". Rave Space. Retrieved 2024-03-08.
9. "'Phygital' Art and Augmented Reality Take Centerstage at ManilART 2022". Rappler. Retrieved 2024-02-16.
10. "How AI, AR, and Blockchain Are Democratizing the Art World". Canvas: A Blog By Saatchi Art. Retrieved 2024-03-19.
11. "How Blockchain, Virtual Reality and Augmented Reality Are Converging, and Why". ResearchGate. Retrieved 2024-03-19.
12. "Art and Technology: Digital Tools for Art Creation". Azura Magazine. Retrieved 2024-03-19.
13. "Just What Is Phygital Art and Why Is Dubai Going Big on It?". Egypt Independent. May 29, 2023. Retrieved 2024-03-08.
14. "Phygital Material Conceptualized by Arsen Eca". Arsen Eca the Phygital Poet. 2024. Retrieved 2024-03-26.
15. "Exploration of Phygital Art by Arsen Eca". Arsen Eca the Phygital Poet. 2024. Retrieved 2024-03-26.

• Digital art
• Contemporary art
• Emerging technologies

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