This is an old revision of this page, as edited by Beepsobeys (talk | contribs) at 17:03, 29 December 2024 (←Created page with '{{Infobox company | name = LoyaltyLion | logo = | type = Private | founded = 2012 | founders = Charlie Casey, Dave Clark | headquarters = | industry = Software as a Service (SaaS) | products = Customer loyalty programs | website = }} '''LoyaltyLion''' is a customer loyalty and engagement platform primarily serving e-commerce merchants. Founded in 2012 and headquartered in London, United Kingdom, the company provi...'). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.
Revision as of 17:03, 29 December 2024 by Beepsobeys (talk | contribs) (←Created page with '{{Infobox company | name = LoyaltyLion | logo = | type = Private | founded = 2012 | founders = Charlie Casey, Dave Clark | headquarters = | industry = Software as a Service (SaaS) | products = Customer loyalty programs | website = }} '''LoyaltyLion''' is a customer loyalty and engagement platform primarily serving e-commerce merchants. Founded in 2012 and headquartered in London, United Kingdom, the company provi...')(diff) ← Previous revision | Latest revision (diff) | Newer revision → (diff)| Company type | Private |
|---|---|
| Industry | Software as a Service (SaaS) |
| Founded | 2012 |
| Founders | Charlie Casey, Dave Clark |
| Products | Customer loyalty programs |
| Website | loyaltylion.com |
LoyaltyLion is a customer loyalty and engagement platform primarily serving e-commerce merchants. Founded in 2012 and headquartered in London, United Kingdom, the company provides businesses with tools to design and implement personalized loyalty programs.
History
LoyaltyLion was founded in 2012 by Charlie Casey and Dave Clark. Initially targeting small online retailers, it has since expanded its reach to include larger enterprises, with over 10,000 retailers utilizing its platform as of 2024.
Platform Features
It offers a range of features designed to enhance customer loyalty, including:
- Points and Rewards System: Allows customers to earn and redeem points for purchases, referrals, and social interactions.
- Customizable Loyalty Page: Integrated into retailers' websites to ensure seamless user experiences.
- Integrations: Supports third-party tools such as Shopify, Klaviyo, and various Point-of-Sale (POS) systems.
- Analytics: Provides merchants with insights to optimize loyalty strategies and customer engagement.
Partnerships and integrations
It integrates with a number of ecommerce and marketing platforms, including Shopify and Klaviyo. These integrations allow merchants to synchronize loyalty programs with other tools, enhancing customer experience through email marketing, SMS campaigns, and real-time updates of loyalty points in shopping carts.
In 2022, it collaborated with Astrid & Miyu, a contemporary jewellery brand to develop a loyalty program integrated with Shopify, which resulted in a 40 percent boost in revenue.
References
- Leigh, Dana (2021-12-01). "An Interview With Charlie Casey, CEO and Founder at Loyalty Engagement Platform: LoyaltyLion". TechRound. Retrieved 2024-12-29.
- Naceva, Nadica (2021-04-13). "12 Best Loyalty Integrations and Tools for eCommerce Websites". Influencer Marketing Hub. Retrieved 2024-12-29.
- ^ "About LoyaltyLion - discover who we are and what we do". LoyaltyLion. Retrieved 2024-12-29.
- "Loyalty shines this Black Friday Cyber Monday: LoyaltyLion data shows shoppers prioritize points, rewards, and lasting connections". Archived from the original on 2024-12-24. Retrieved 2024-12-29.
- Faulkner, Ruth (2022-12-14). "Re-launch of loyalty scheme results in revenue boost for Astrid & Miyu". Retail Jeweller. Retrieved 2024-12-29.