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| WCAU (NBC) | ||
|---|---|---|
| File:Wcau philly.jpg | ||
| Slogan: Turn To NBC10 | ||
| Philadelphia | ||
| Channel 10 | ||
| Owner | NBC-Universal | |
| Founded | 1940s | |
| Joined NBC | 1995 | |
| Signal Radius | Philadelphia, New Jersey, and Delaware | |
| Callsign Meaning | (sequential) | |
| Former Affiliations | CBS (1948-95) | |
| Former Callsigns | none | |
WCAU Channel 10 is the NBC station serving the Philadelphia area, owned by NBC-Universal, with transmitter in Roxborough. The station was originally owned by the Philadelphia Bulletin and affiliated with CBS. The station was sold to CBS in the 1950s and became a CBS O&O.
Due to the network ownership, Channel 10 was the only Philadelphia-market station that did not preempt network programming.
In 1994, a merger between CBS and Westinghouse's Group W division, owners of rival KYW Channel 3, then an NBC affiliate, took place. Westinghouse agreed to convert all of their stations' affiliations to CBS, so CBS had to sell off Channel 10. Fox Broadcasting, who was originally to have their network programming bumped off of Paramount's WTXF 29 in favor of UPN programming, and NBC went to a bidding war on the station. Fox backed out when Paramount opted to sell WTXF to them, automatically giving 10 to NBC. On September 11, 1995, Channels 3 and 10 traded network affiliations.