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WCAU ("NBC10") is the NBC station serving the Philadelphia area, owned by NBC-Universal, with transmitter in Roxborough. Its signal covers the Delaware Valley area including Philadelphia, New Jersey, and Delaware.
History
The station was originally owned by the Philadelphia Bulletin and affiliated with CBS. The station was sold to CBS in 1957 and became a CBS O&O. Due to the network ownership, channel 10 was the only Philadelphia-market station that did not preempt network programming.
In 1994, a deal between CBS and Westinghouse's Group W division, owners of rival KYW-TV, then an NBC affiliate, took place. Westinghouse converted all of its stations to CBS affiliates, resulting in CBS having to sell off channel 10. Fox Broadcasting, who was originally to have their network programming bumped off of Paramount's WTXF channel 29 in favor of UPN programming, and NBC went to a bidding war on the station. Fox backed out when Paramount opted to sell WTXF to them. This automatically gave channel 10 to NBC. NBC had wanted an O&O station in Philadelphia since the 1950s, and even blackmailed Westinghouse into briefly selling what became KYW before the FCC forced the reversal of the swap. On September 11, 1995, channels 3 and 10 traded network affiliations. CBS kept the former WCAU radio stations, WPHT (ex-WCAU) and WOGL (ex-WCAU-FM), which are now owned by sister company Infinity Broadcasting.