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Revision as of 07:09, 3 June 2007 by Theanphibian (talk | contribs) (listify UK and a bit of updating)(diff) ← Previous revision | Latest revision (diff) | Newer revision → (diff)Krispy Kreme
This is a page on the global operations of Krispy Kreme.
United Kingdom
The Stores
In October 2004 Krispy Kreme UK opened up their first store in the world famous Harrods department store. Since then they have gone on to open another 30 stores, the most recent being at 'The Glades' shopping centre in Bromley, Kent and the next being at either Gatwick Airport in April or Fulham Broadway also in April and following that 'The Oracle Centre',Reading in May. In the UK, Krispy Kreme have opened the majority of their stores inside the M25 (Greater London) or in Central London. Their furthest store from London being located in Birmingham. Other stores outside Greater London include those at Oxford and Milton Keynes. Krispy Kreme also have fresh cabinets (ISBs) located in many Tesco stores. In September 2006 all Tesco Cabinets were added to their store locator.
Krispy Kreme currently separate their stores into three categories.
Factory Stores
Factory stores are stores that produce all fifteen doughnuts varieties including the signature original glazed. These are located at nine locations across the UK however the original franchise deal means that 11 more are set to open over the next three years. These stores are entirely self sufficient.
Harrods of London, Enfield, Shannon Corner, Selfridges Birmingham, Slough, Bluewater Shopping Centre, Watford and New Malden. How locations at Portmouths, Leeds and Manchester are opening in 2007.
Hot Tunnels
Hot Tunnels are a format of Krispy Kreme doughnuts that have the ability to add warm glaze to original glazed doughnuts that are produced elsewhere. These stores have all varieties brought in from factory stores.
Oxford Castle, Bentalls Kingston, Milton Keynes and Reading.
The store at Reading is due to open on Friday 4th May.
Fresh Locations
Fresh Locations rely entirely on factory stores. They have doughnuts brought in fresh everyday. These are usually based in smaller locations with a high footfall. The most common locations for these stores are at railway stations and airports or inside larger Tesco stores.
- Brent Cross (Fenwick)
- Brooklands/ Weybridge (Tesco)
- Canary Wharf Station
- Cannon Street Station
- Cheshunt (Tesco)
- Euston Station
- Fenchurch Street Station
- Fulham Broadway
- Gatwick Airport (South Terminal) - Opened April 2007 It is situated before security in the South Terminal
- Harrods 102
- Heathrow Airport (Terminal 3)
- Holburn (Outside the Station)
- Lakeside Shopping Centre
- London Bridge Station
- Paddington Station
- Oxford Street (Selfridges)
- Stansted Airport
- The Glades Shopping Centre (Bromley)
- Victoria Station
- Waterloo Station and Watford Harlequin Centre
There are currently 36 fresh cabinets located inside Tesco stores. Some of the cabinets are at locations where there are stores already. The ISB's are located in:
- Amersham
- Bishopsgate
- Borehamwood
- Brooklands
- Canary Wharf (Cabot Square)
- Cheapside
- Clapham South
- Covent Garden
- Dean Street
- East Molesey
- Eastcheap
- Gillingham
- Goodge Street
- Hammersmith
- Hatfield
- Hemel Hempstead
- Holborn Viaduct
- Kensington
- Kings Cross
- Lakeside
- Lunsford Park
- Old Broad Street
- Osterley
- Paddington
- Pitsea
- Queensway
- Regent Street
- Richmond
- Russell Square
- Slough
- Southall
- Sunbury
- Trafalgar Square
- Twickenham
- Watford
- White City.
The Tesco store at Weybridge also contains a fresh cabinet however unlike that of Slough (which already contains a store), Brooklands cabinet is not featured on the store locator. This is possibly due to the fact that it is situated just metres from the actual Krispy Kreme store.
Krispy Kreme UK's website uses an entirely different layout to many other corporate sites.
The Varieties
Krispy Kreme Doughnuts offer 15 varieties of doughnuts in the UK plus the occasional feature doughnut. Krispy Kreme's original glazed doughnut used to cost 90p and the assorted varieties used to cost £1.10 but recently the prices have been pushed up.
The fifteen varieties are:
Original Glazed (95p), Chocolate Iced Glazed (£1.20), Glazed Lemon Filled (£1.20), Glazed Raspberry Filled (£1.20), Glazed Cream Filled (£1.20), Powdered Strawberry Filled (£1.20), Powdered Blueberry
Australia
New South Wales and Australian Capital Territory
Krispy Kreme first opened in Australia in 2003 in Penrith, 55km west of Sydney. Before opening they gave away 300,000 free donuts for publicity.
Since then, there are 19 Krispy Kreme stores in NSW and ACT, including the newest store opened in February 2007 at Tumbi Umbi on the Central Coast. They now have multiple stores inside Kingsford Smith Airport, Sydney International Airport, as well as Krispy Kreme Mascot located at 7 Ross Smith Avenue, adjacent to the airport.
The Australian franchise agreement also covers New Zealand however currently there are no store locations there.
Victoria
The first Krispy Kreme store in Melbourne, Australia opened on 22 June, 2006 at 6.30 am in the suburb of Narre Warren at Fountain Gate Shopping Centre, and features a 24-hour drive-through service. Though most store-locations outside of Australia usually operate with a long schedule including both early mornings and late nights, the twenty-four hour operating model is unique to Sydney and Melbourne. The store is currently hugely popular amongst Melbournians, some of whom queued for several hours during the store's first few weeks running. The drive-through queue during this period was often over 500 metres long and has been controlled by hired security guards and Narre Warren police, who directed traffic and calmed customers. When the store first opened, people had waited for 3 days creating a drive through line over 2 kilometres long. The drive through line did not stop until about three weeks after the opening and the internal store was constantly forced to remove people from the building after closing hours.
Krispy Kreme opened its second Melbourne store in the Central Business District on Collins Street. The store opened on September 26, 2006. Unlike the Fountain Gate store, doughnuts are not produced on site, but rather delivered many times during the day from both Fountain Gate and Dandenong. The Fountain Gate store is the only manufacturing (or factory) location in Victoria. A third store opened at the Chadstone Shopping Centre, on the 2nd November 2006. A fourth store {and second CBD store) opened at Melbourne Central on December 7, 2006. The fifth store opened on December 19 at Knox Ozone. It is Victoria's second 'Hot Light' store, similar to Fountain Gate, yet only applies glaze to pre-made Original Glazed doughnuts and has the assorted varieties delivered from Dandenong. The sixth store opened at Eastland Shopping Centre on May 31, 2007, which is a temporary store moving to a permanent location later in the year.
Hong Kong
Krispy Kreme HK opened their first store in Causeway Bay in September 2006. Since that date they have also opened another store located in SoHo. Both stores have sold special doughnuts produced to celebrate Halloween. These stores are franchise owned.
One orriginal donut costs HK$10 and any other donut costs $12.
Krispy Kreme has also blended in with the local culture By adding flavours like Green Tea and Red Bean to its donut varaities.
it is $88 for 12 orriginal glazed and $110 for assorted varaties.
Krispy Kreme also delivers donuts. Around Hong Kong. Because of this a lot of schools in Hong Kong do charity Krispy Kreme Sales
The third Krispy Kreme store opened in December in Causeway Bay at Times Square.
The fourth store oppened in Mong Kok the first outle that was not on Hong Kong Island
Krispy Kreme also has announced to open two stores at the Hong Kong International Airport one in the Arrivals hall of Terminal 1 and the other one in Terminal 2 ( Sky Plaza) They are expected to open in Summer 2007
Japan
Krispy Kreme opened their first store in Japan at Shinjuku Southern Terrace in Shibuya-ku, Tokyo on Friday December 15 2006. The original glaze sells for 150 Japanese yen. Plans are in place to build around 50 stores in the Kantō region (which will all be franchise owned) in the next five years.
Since opening, the store has seen hour long waits to get in, and in the first three days the store saw more than 10,000 customers.
Mexico
Krispy Kreme may have found success in their twenty-eight outlets in Mexico. Some Mexican Krispy Kreme locations can be found inside Walmart stores as in the USA.
Philippines
In November 2006 Krispy Kreme opened two stores in the Philippines. These stores are franchise owned like many others. The original franchise agreement is for 20 stores over the next five years. The first store was officially opened on November 30 2006 at The Fort. The second store was opened on December 21 2006 at Bldg. B of SM Megamall in Mandaluyong City. Each donut cost 30 pesos.
Indonesia
Krispy Kreme currently has opened seven stores in Indonesia. At least seventeen more stores are scheduled to open over the next five years. The stores are located in Pondok Indah Mall 2, Senayan City, Plaza Senayan, Mal Kelapa Gading 3, Discovery Shopping Mall Bali, Grand Indonesia, Setiabudi One and Plaza Indonesia.
South Korea
Krispy Kreme first opened in South Korea and Asia in December 2004 in Sinchon, Seoul. Over the past few years Krispy Kreme South Korea have opened eighteen stores, fifteen in Seoul/Gyeonggi-do and two in Busan and one in Daejeon. These include hot locations and fresh stores.
United Arab Emirates
Krispy Kreme opened on the 16th March 2007 at 5pm at the foodcourt of Deira City Center, Dubai.. The store is hot on the heels of Krispy Kreme's success in Kuwait since 2006. The franchises are owned by Americana Group.
Kuwait
The first Krispy Kreme in the Middle East opened in Kuwait's Marina Mall shopping complex in late November 2006.
Other Countries
Krispy Kreme have also announced plans to open stores in Egypt and China in early 2007. They will all be franchise owned.
References
- "Salad sumo, doughnut giant clash". The Australian. 2006-06-22.
{{cite news}}: Check date values in:|date=(help) - LA Times. U.S. firms feeding Japan's sweet tooth. April 10, 2007, retrieved June 3, 2007.