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Fuji Bikes

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Fuji head badge.

Fuji Advanced Sports, Inc., better known as Fuji Bikes, is an American manufacturer of bicycles originally established in Japan in 1899. The company takes its name and logo from Mount Fuji, a Japanese symbol of strength and endurance. Fuji Bikes is headquartered in Philadelphia, Pennsylvania.

Sponsored Teams and Riders

Fuji sponsors and equips the U.S. professional cycling team Team Toyota-United, which races Fuji Carbon Race series bikes. It also sponsors two UCI Women’s road Teams, the American TEAm Lipton and German Team Nurnberger, both riding Supreme SLs. Fuji also sponsors triathlete Matt Reed.

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