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Ginsters is a British company based in Callington in Cornwall, in the south-west of England, which specialises in making mass produced pasties, sausage rolls, sandwiches and other savoury snacks. Products are available in thousands of retailers across the UK, including petrol stations, bakers, student unions, cafés and a number of corner shops. The name of the company has become ubiquitous with pasties and sausage rolls. The company motto is “Cornish through and through” and its pasty is the biggest selling in the UK. It also uses the motto “Real, honest food” on many of its television and commercial radio advertisements.
Ginsters, pronounced with a hard G, suffers from a mixed reputation in Cornwall, where the Cornish pasty is held in very high regard.
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An element of folklore surrounds the difficulty in opening Ginsters packaging, particularly when driving. It has often been suggested (jokingly) that laws will be introduced to stop drivers attempting to do this and an article in the 'Daily Telegraph' by James May suggested a pasty holder for car dashboards. A number of trains (all Class 158 Sprinters) throughout the UK are in special Ginsters livery, mostly black, with the red logo.
Ginsters sponsor Plymouth Argyle F.C. in the Football League Championship. They also sponsor Callington Town FC, Callington Rugby Club and Launceston Rugby Club (aka The Cornish All Blacks).
External links
- Official Site
- Article in Daily Telegraph
- SandwichGuide.co.uk Reviews Ginsters Sandwiches
- Brief history of the Cornish Pasty
- True Cornish Pasty Recipe