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Visual kei

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File:Malice Mizer - Au Revoir 01.jpg
Malice Mizer, an example of visual kei during the 1990s.

Visual kei (ヴィジュアル系, vijuaru kei, lit. "visual System") refers to a type of rock music, originating from Japan. The Visual Kei sound, is often a mix between pop music, Hard Rock, and heavy metal. It is often characterised by the use of feminine make-up worn by men, unusual hair styles and elaborate costumes.

Bands credited with starting Visual Kei, include X Japan, D'erlanger. and Dead End. While most artists remain underground, some Visual Kei bands have achieved mainstream success in Japan, and throughout Asia. Notable bands that achieved this success include, X Japan, Glay, Luna Sea, and L'Arc~en~Ciel. However their mainstream popularity was achieved after changing from the stereotyped Visual Kei appearance, to a more commercially accepted appearance.

In 1992, X Japan launched an attempt to enter the European and American markets, but it would take another 8 years until popularity and awareness of Visual Kei bands would reach worldwide.

See also

References

Japanese subcultures
Subcultures
Cultural phenomena
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