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Visual kei 『ヴィジュアル系』which means "Visual System" in Japanese, refers to a subculture of rock music, originating from Japan. The Visual Kei sound is often a mix between pop music, Hard Rock, and heavy metal. It is often characterised by the use of feminine make-up worn by men, unusual hair styles and elaborate costumes. Bands credited with starting Visual Kei, include X Japan, D'erlanger. and Dead End.

While most artists remain underground, some Visual Kei bands have achieved mainstream success in Japan, and throughout Asia. Notable bands that achieved this success include, X Japan, Glay, Luna Sea, and L'Arc~en~Ciel. However their mainstream popularity was achieved after changing from the stereotyped Visual Kei appearance, to a more commercially accepted appearance. In 1992, X Japan launched an attempt to enter the European and American markets, but it would take another 8 years until popularity and awareness of Visual Kei bands would reach worldwide.

See also

• Gothic Lolita

• List of visual kei artists

References

1. http://query.nytimes.com/gst/fullpage.html?res=9D00EFD7103DF93BA25755C0A96E958260&sec=&spon=&pagewanted=all
2. http://www.grammylive.com/Latin/News/Default.aspx?newsID=2278

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