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"Apples And Self Service" |
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"Apples and Self Service" is the sixth episode of Open All Hours first season.
Plot
In this episode, we witness some of Arkwright's (Ronnie Barker) marketing techniques. First of all, he has big stock of apples. To sell them, he has Granville (David Jason) to eat them with a delectable expression on his face whenever a customer enters the shop. For Granville is a nightmare since the apples are sour.
In the other hand, Arkwright installs some shelves right in the middle of the shop as a way to increase the customer's impulse buying. This plans also turns out wrong, since the merchandise is everything but appealing and makes a good hiding for thieves.
The episode finishes when Arkwright goes to a date whith Nurse Gladys Emamnuel (Lynda Baron), which ends when Arkwright presents her some of the apples, which she uses as ammunition against Arkwright.
Quotes
- Arkwright describing what he want in his shop
- Granville: No, what we need is one central island, here, just, here, where they can wander around and indulge in a bit of impulse buying, but it will have to be an Aladdin's cave, an Aladdin's cave choc-a-bloc with the irresistible treasures of an advanced consumer society.
- Arkwright and Granville discusing the "apples technique"
- Granville: It's sour!
- Arkwright: No, they're not. No, in the trade, they're known as "mouth-watering".
- Granville: Well, in the mouth they're known as "eye-watering"
Notes
The new hand written signs in Arkwright's shop read "Self Service Department" and "This way round →".
The "irresistible treasures of an advanced consumer society" include a Woody Woodpecker mask, a hot water bottle and celery.