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Heroes is an American science fiction serial drama television series created by Tim Kring, which premiered on NBC on September 25, 2006. It tells the story of individuals who discover that they have superhuman abilities, how they adapt to the changes these abilities bring, and their roles in preventing catastrophe and saving humanity. The series emulates the style of American comic books in aesthetic as well as storytelling, using short, multi-episode story arcs that build upon a larger, more encompassing arc. According to Kring, he and the writers "have talked about where the show goes up to five seasons."

The first season attracted an average of 14.3 million viewers in the United States and received the highest rating for any NBC drama premiere in five years. The first season's run consisted of 23 episodes; 24 episodes were ordered for the second season. The second season of Heroes premiered on September 24 2007, but only eleven episodes have been broadcast, due to the current strike by the Writers Guild of America. The dispute also led to the postponement of a six episode spin-off, Heroes: Origins, which was originally expected to air in April and May 2008.

Production

Conception

Heroes began development during pilot season in 2006, when Tim Kring, then creator of NBC's Crossing Jordan came up with the concept for Heroes. Kring wanted to create a "large ensemble saga" that would connect with the audience. He began thinking about how big, scary and complicated the world is, and wanted to create a character driven series about people who could do something about it. Kring felt that a cop, medical, or Lost-type drama did not have characters that were big enough to save the world. He came up with the thought of superheroes; ordinary people who would discover extraordinary abilities, while still rooted in the real world and in reality. Milo Ventimiglia described the pilot as a "character drama about everyday people with a heightened reality." Kring wanted the series to have touchstones that involved the characters and the world they lived in. Before Kring began putting his ideas for Heroes together, he spoke with Lost executive producer Damon Lindelof, who had worked with Kring for three years on Crossing Jordan. Kring credits Lindelof for giving him ideas on how to pitch the series to the network and advice on the lessons he (Lindelof) learned about working on a serialized drama. Kring and Lindelof still speak to this day and support each other's projects. When it came time for Kring to pitch the idea for Heroes to the NBC network, he described the networks reaction as "excited...very supportive." Kring comments that he has been partners with NBC for some time based on his six year run as showrunner for Crossing Jordan. When he pitched the pilot, he described every detail, including the cliffhanger ending. When NBC executives asked him what was going to happen next, Kring responded, "Well, you’ll just have to wait and find out."

Episode format

Episodes have a distinct structure: following a recap of events relevant to the upcoming episode, each show begins with a cold open, which is sometimes the beginning of a scene that was introduced in the previous weeks episode. At a dramatic juncture, the screen cuts to the title graphic, which is a eclipse of sun by the earth, with the Heroes logo and a dramatic musical interlude. The opening credits generally appear alphabetically by last name over the scenes that immediately follow. Several characters' stories are shown throughout the episode. Sometimes these stories are stand alone events, while at other times character stories intertwine and cross over. Most episodes end with a suspenseful twist or cliffhanger, revealed just seconds before a smash cut to a "to be continued" graphic.

Production notes

The series is filmed in Los Angeles, California and Santa Clarita, California. When the writing team works on an episode, each writer takes a character and writes the individual scenes surrounding that character. These stories are then combined and given to the episode writer, allowing every writer to contribute to every episode. This also enables the writing team to finish scripts sooner, so the filming crew can shoot more scenes at a location. Tim Kring describes the writing process as a collaborative one. This collaboration is important because production need to shoot several scenes at single location, and in order to do this, several scripts have to be ready. Jesse Alexander, co-producer and writer, explains that this process is important in a serialized drama because one has to know where each character's development is heading.

A special 73-minute version of the pilot was first screened to a large audience at the 2006 Comic Con in San Diego. It was initially reported that this unaired pilot would not be released, however it was included on the first season DVD set.

In keeping with the comic book thematic elements used on Heroes, professional comic book artist Tim Sale was brought in to provide the artwork used within the series, including the artwork of Isaac Mendez, and Mendez metafictional comic book series, the 9th Wonders!. Additionally, the font used in captions and credits for the show is reminiscent of traditional hand-rendered comic book lettering. It was created by Sale and is based on his handwriting style.

Music

Music from the first season is composed by Wendy Melvoin and Lisa Coleman, with vocals provided by Shenkar. The second season brought the addition of Manon Dave to the music team. The Rogue Wave song "Eyes" from the Just Friends soundtrack is featured in the Season 1 episodes "Genesis" and "Collision". Additionally, singer-songwriter Imogen Heap recorded a song entitled "Not Now But Soon" for the show's soundtrack which she stated is expected to be released in February 2008.

In France, the theme music of Heroes is composed by Victoria Petrosillo. Her song, "Le Héros d'un autre", is used by television network TF1 to replace the show's original incidental music. The network created a new opening credit sequence in order to play Petrosillo's theme song.

DVD releases

The first DVD release of Heroes contained only the first episode, and was released in the UK and Ireland during August 2007. UK Region 2 split Heroes into two halves on initial release, part one being released on October 1, 2007 and part two on December 10, 2007. However, when the second part was released, the full season was released as one collection as well. Heroes was also released as two parts in Ireland, Norway, Denmark, Finland and Sweden, with the first part being released on November 28 2007, and the second part being released on February 13 2008, which also contained the full season. The complete first season was released first in USA and Canada on August 28, 2007. It was later released in Australia, New Zealand, France, Spain, Netherlands, Belgium, Malaysia, UK, Ireland, Norway, Denmark, Finland, Sweden, Brazil and Poland respectively.

The DVD release includes an extended 73-minute version of the pilot episode, 50 deleted scenes, behind the scenes featurettes and an audio commentary by Kring.

Heroes: Origins

On May 14, 2007, NBC announced that during the 2007-2008 season, the network would air a six-episode Heroes spin-off called Heroes: Origins. The show was to introduce a new character each week, and viewers were to select which one would stay for the following season of the regular series. The show was to air after the completion of the second season of Heroes. However, on October 31, 2007, reports in Variety and The Hollywood Reporter indicated that Origins had been put on hold, because of a strike by the Writers Guild of America.

Cast and characters

Originally, Kring designed the series to have an ever-shifting cast, however, his motivation changed when he realized how big the original cast hit with audiences and most of the first season cast was brought back for the second season, with a few additions receiving a star billing. In its first season, the show features an ensemble cast of twelve main characters making it the third largest cast in American primetime television behind Desperate Housewives and Lost. Although NBC's cast page lists only ten characters, Leonard Roberts (D.L. Hawkins), who first appeared in the series' fifth episode, was an additional member of the original full-time cast. In episode eleven of the first season, Jack Coleman (Noah Bennet) was upgraded from a recurring role to become the twelfth full-time cast member as of "Fallout". The series also features many guest and recurring characters, including friends and family of the main cast, criminals and villains, and other individuals with remarkable powers.

Zachary Quinto and James Kyson Lee, who were recurring cast members in the first season, join the main cast for the second season. They are joined by new cast members David Anders, Kristen Bell, Dana Davis and Dania Ramírez. Anders was originally hired as a recurring cast member, and then upgraded to a regular before the season began. He was listed as a guest star until the fifth episode of season two, when he was listed as a main cast member. Santiago Cabrera, Tawny Cypress, and Leonard Roberts were no longer listed as part of the main cast at the start of the second season.

Main characters and cast

Casting

Tim Kring describes the casting process as an "incredibly simple and easy process." Every actor and actress that production wanted to cast for the show came in and read for their respective parts. Jason La Padura, the casting director for Heroes stated that when casting for a new character for the show, major or minor, his company puts out a script breakdown. He then receives resumes and photos and looks for potential actors to cast. When it comes to guest stars, "we need to really be able to see what the people have done, what they're about, we pay a lot of attention to people's training, their previous credits." La Padura says that casting co-stars is an easier process, and can be done through an online service used by casting directors. When it comes to well-known actors, Padura submits their names, and if production are interested, they may offer a role that was already planned or write-in a new role for that actor.

Sendhil Ramamurthy's character of Mohinder Suresh was one of only a few characters that was changed based on casting. Suresh was originally designed to be a 55-year old professor, however, due to Ramamurthy's audition, the part was rewritten and made younger to fit him. Hayden Panettiere was cast by Marc Hirschfeld, executive vice president of casting for NBC Universal Television. Hirschfeld explained that when they were trying to decide who the cheerleader should be, he literally picked up the phone and said to the producers, "You got to meet Hayden Panettiere." Dania Ramirez was cast on the series based on her work on The Sopranos. She was notified by Kring that he was creating a Latin character and wanted her to come and test. Ramirez was the only actress called in to test for the role. Kristen Bell was first approached about being cast in July 2007, during a train ride back from the San Diego Comic Con with Heroes actors Zachary Quinto and Masi Oka, and writers from the series. The writers had mentioned that if Bell "ever want to come on Heroes, give us a call", to which Bell said she would love to. Bell had several casting options, including ABC's Lost, however it was officially announced that she was cast in August 2007. David Anders auditioned for the role of Takezo Kensei. He read his scenes, impersonating Peter O'Toole, in which the producers responded by asking his to tone down the impression on his second audition. He was contacted two weeks later and given the part. Anders was aware at the time that his role was a recurring role that had the possibility of being promoted to a main cast role, however, he did not find out until the filming of episode five that he would be portraying Monroe, and that his character would be moving into the present.

Jack Coleman was originally cast to only be in the pilot, with an open-ended contract. The connection between the characters of Claire and Mr. Bennet, and Kring's approval of Coleman's performance led to him being upgraded to a recurring character, before being promoted to the main cast roster. Dana Davis received the Heroes script during the 2007 pilot season. She auditioned once for the role and was cast. Casting director Jason La Padura stated that the character of Peter Petrelli was the hardest to cast due to conflicts regarding the Petrelli brother's ages. La Padura states the Petrelli brothers were originally written to be twins, and it became obvious in the production process that in order to have correct dynamic between the two characters, Peter had to be the younger brother. Adrian Pasdar was cast first. According to La Padura Milo Ventimiglia's role as Peter was the last to be cast and the most difficult. Greg Grunberg came in and originally auditioned for the role of one of the Petrelli brothers. It was not a fit for him, but the production liked him so much, they rewrote the role of Matt Parkman to fit him. Originally Parkman's character was to be much younger. La Padura was originally casting a Ryan Phillippe-type actor for the role. La Padura also states the Masi Oka was the easiest actor to cast although casting the character was difficult due to a small pool of Japanese-speaking actors. Masi walked in the door and production knew he was "terrific" and "ideal" for the role.

Ali Larter was cast for the show after reading several pilots during the 2006 pilot season. She auditioned for the role and was brought in a second and third time to meet with the studio and network respectively before being officially cast. Tawny Cypress also auditioned for the role of Niki, but was not awarded the part. Instead, Kring rewrote the role of Stella for her and renamed the character Simone Deveaux. Zachary Quinto auditioned for the role of Sylar, during the time when the series was currently airing. Tim Kring was not present at his first audition, but after a five day process, Quinto was awarded the role of Sylar. Santiago Cabrera was cast through an interview process. When he auditioned for the production team, he went all out, doing the scene from the pilot when he was under the influence with heroin. After the scene, the producers ask, "Well thank you very much for that. Maybe you would try it now not so on the effects of drugs." He eventually landed the role.

Season synopses

The plot of Heroes is designed to be similar to the stories of comic books. The series has large, overall plot arcs and minor story arcs within. No matter what characters exist and what events make up a season, each season of Heroes is planned to involve ordinary people who discover their abilities and their reactions to that discovery.

Season 2 was going to comprise three volumes. Volume 2 was "Generations", Volume 3 was called "Exodus", and Volume 4 was called "Villains." This plan changed due to the writers strike.

Season one

Volume one: "Genesis"
Season 1 began in the United States and Canada on September 23, 2006 and featured 23 episodes that aired on Mondays at 9:00pm. The series went on hiatus twice; first from December 4, 2006 to January 22, 2007, and again from March 5 to April 23, 2007, with the season finale airing on May 21, 2007. The series begins as a seemingly ordinary group of people gradually become aware that they have special abilities. Events illustrate their reactions to these powers, and how the discovery affects their personal and professional lives. At the same time, several ordinary individuals are investigating the origins and extent of these abilities. Mohinder Suresh, a geneticist, continues his late father's research into the biological source of the change, while Noah Bennet represents a secret organization known only as "The Company".

While coping, each of the characters is drawn - willingly or not - into the Company's conspiracy to control superpowered people, and into a race to stop an explosion from destroying New York City and millions of its inhabitants. Throughout the season, the predatory stalkings of the serial killer Sylar and continued manipulations from casino-owner and mobster Mr. Linderman affect the characters directly and indirectly. The characters' individual stories, Peter Petrelli's abilities, his brother Nathan's campaign for Congress, Claire Bennet's search for her biological parents, Hiro Nakamura's adventurous journeys, Niki Sanders' multiple personalities, and the precognitive visions of Isaac Mendez all culminate in a climactic meeting of the characters at Kirby Plaza in New York.

Season two

Volume two: "Generations"
Season 2 began in the United States and Canada on September 24, 2007 and has thus far featured 11 out of the planned 24 episodes. It aired on Mondays at 9:00pm. The season was broken down into volumes, and the first volume completed its finale on December 3, 2007, followed by a hiatus until the end of the writers' strike. The second season of Heroes begins four months after the events of Kirby Plaza. Peter Petrelli, Matt Parkman, Nathan Petrelli, and Sylar have all survived the events of the season one finale, and are trying to return to ordinary lives despite their extraordinary abilities, with the exception of Sylar who is on a quest to regain the use of his abilities. The main plot arc of volume two deals with the Company and its research on the Shanti virus. This research is explored through the company's founders, whose identities are revealed, as well as through the effects of various strains of the virus on The Haitian, Niki Sanders, Sylar, and others. An amnesiac Peter Petrelli observes the potential devastation of the virus in a future New York City. The heroes ultimately come together in an attempt to stop the release of a deadly strain of the virus and avert a global pandemic.

Interwoven with the main plot are several secondary plots. These include Nathan Petrelli's recovery following the events at Kirby Plaza; the journey of new characters Maya and Alejandro from Honduras to the United States, and their interaction with a powerless Sylar; Claire and Noah Bennet and their family adapting to a new life in southern California; Claire's relationship with her boyfriend West; Monica Dawson discovering her powers in New Orleans, with the help of her cousin Micah; Matt Parkman's reunion with his estranged father, leading to discovery of new abilities; The Company's manipulation of Mohinder Suresh; Ando Masahashi trying to piece together what happened to Hiro; and Hiro Nakamura's journey to Feudal Japan, where he meets his childhood hero, Takezo Kensei.

Volume three: "Villains"

"Villains" was originally supposed to be part of the second season; however, even if the strike ends in time for episodes to be produced, they will probably be carried over to season three. The lead-in to the third volume, "Villains", features Sylar. Throughout Volume Two, his powers are suppressed by the Shanti virus. After using Mohinder's cure, he regains his abilities, delivering the first line of the volume: "I'm back." Tim Kring has claimed that the new volume will bring a cadre of villains to the show, hence the name. He has also suggested that the series will begin around Autumn 2008 in the United States.

Mythology

Heroes includes a number of mysterious fictional elements that have been ascribed to science fiction or supernatural phenomena. Tim Kring and the creators of the series refer to these fictional elements as part of the mythology of the series. Kring confirmed that although the show does have a unique mythology, he does not want to sink too deeply into it. Rather, Kring has used volumes to wrap-up ongoing plot lines, rather than carrying storylines over long periods of time, as in Lost. As far as the overall mythology of the series, Kring said "we have talked about where the show goes up to five seasons." As far as the show's ending date, Kring has commented that, "This show doesn't posit an ending…" The show does not have a designated ending point and is "open-ended."

Among the show's mythological elements is The Company, a covert international organization who tracks and abducts humans with special abilities; the legend of Takezo Kensei; paintings of the future; 9th Wonders! comic book series and the mystery of Uluru; superpowers and their origins; Activating Evolution, a fictional book and sometimes guide for evolved humans; the Shanti virus; and numerous other elements and mythological themes.

Recurring elements

There are several elements and symbols that appear repeatedly throughout the series: the helix, the scar, the eclipse, and the cockroach.

The "helix," as it is referred to by the writers, is a symbol that first appears in the episode "Don't Look Back". Writer and co-producer Aron Coleite has stated that it literally means "God sending great ability." The symbol frequently appears as a pattern formed by mundane objects, but it also recurs on certain plot-significant items and on several characters. In an interview on The Post Show on G4, Kring stated that the secret behind the meaning of the Helix was to be revealed in the first episode of Heroes: Origins, however, due to the Writer's Strike and Origins postponement, Kring stated that the secret may have to be revealed down the line.

A scar consisting of two black parallel lines has been shown close to the neck of multiple super-powered characters. The scar is the mark left by the two-pronged needle of a pneumatic injection device, which, as revealed in a biography of Hana Gitelman in the Heroes 360 experience, injects a radioisotope to allow tracking. A solar eclipse has been a recurring image in the series itself, and is also used as the series' logo. A terrestrial eclipse (an eclipse in which the Earth covers the Sun, as viewed from an observation point away from the Earth) is used in the series' title sequence. Cockroaches have appeared and have been mentioned several times in the series, particularly in relation to the villain Sylar. Tim Kring has stated in an interview that the cockroach represents survival.

Impact

Awards

After completing only half of its first season, Heroes had already collected an assortment of honors and accolades. On December 10 2006, the American Film Institute named Heroes one of the ten "best television programs of the year." On December 13 2006, the Writers Guild of America nominated the program for "best new series" of 2007. On (December 14), the Hollywood Foreign Press Association nominated the program for a Golden Globe Award for "best television drama", and nominated Masi Oka (Hiro Nakamura) for Best Supporting Actor on a TV Series. On January 9 2007, Heroes won the award for Favorite New TV Drama at the 33rd People's Choice Awards. The National Association for the Advancement of Colored People nominated Heroes on January 9, 2007 for an Image Award in the "Outstanding Drama Series" category. On February 21, 2007, it was announced that Heroes was nominated for five Saturn Awards. The nominations included "Best Network Television Series", "Best Supporting Actor in a Television Series" for both Greg Grunberg and Masi Oka, and "Best Supporting Actress in a Television Series" for Hayden Panettiere and Ali Larter.

On July 19, 2007, the Academy of Television Arts & Sciences announced their nominations for the 2007 Primetime Emmy awards. Heroes was nominated in eight categories, including Outstanding Drama Series. The first episode, "Genesis", earned six nominations: Outstanding Directing (David Semel), Outstanding Art Direction for a Single-Camera Series, Outstanding Single-Camera Picture Editing for a Drama Series, Outstanding Sound Mixing for a Comedy or Drama Series, and Outstanding Stunt Coordination. The episode "Five Years Gone" also received a nomination for Outstanding Visual Effects for a Series. Masi Oka was nominated for Outstanding Supporting Actor in a Drama Series. On September 16, 2007, the 59th Primetime Emmy Awards were held and Heroes failed to win a single Emmy award despite the eight nominations. On July 21 2007, the Television Critics Association awarded Heroes with the prestigious Outstanding Program of the Year title during their 23rd Annual TCA Awards ceremony. The cast of Heroes was named in the 2006 Time Magazine's Person of the Year issue under "People Who Mattered".

Criticisms

The second season of Heroes was criticized by commentators and fans for a much slower pace, less engaging storyline and lack of focus compared to the first season. Milo Ventimiglia stated that "when there's a little bit of a delay, there's not that instant, rewarding scene or moment or episode… people get impatient, so it has been extremely important for them to strike a balance between giving and getting."

In an interview with Entertainment Weekly, Heroes creator Tim Kring commented on criticisms of season two, and the series' 15% decline in ratings. Kring said that he felt he had made mistakes with the direction of season two. He had thought that the audience was looking for a "build-up of characters and the discovery of their powers", similar to that of season one, when viewers were instead looking for "adrenaline."

Kring also outlined what he felt were problems with plot development, stating that the second season "took too long to get to the big-picture story", explaining that Peter's vision of the viral armageddon should have occurred in the first episode instead of the seventh. He feels that it would have been better to introduce new characters within the context of the main storyline, as with Elle, rather than in unattached arcs such as that of Maya and Alejandro. Kring also admitted that he should have resolved the "Hiro in Japan" storyline much more quickly, and that the romantic stories are not working well. With regards to Claire and West, and Hiro and Yaeko, he said "I've seen more convincing romances on TV. In retrospect, I don't think romance is a natural fit for us."

Comparisons to other works

The show's creators have answered criticism over similarities between elements of the show and the X-Men in their live blog, saying "I think there is a shorthand to compare it to X-Men when you have not yet seen the show. However, my guess is that that comparison will go away once you have seen what we are doing."

On February 7, 2007, Jeph Loeb, co-executive producer of Heroes and the other creators compared Heroes to 24, stating, that like 24, each season would conclude and the next season would introduce a new plotline. In the same interview, Tim Kring compared Heroes to Eternal Sunshine of the Spotless Mind and The Incredibles, stating the characters in Eternal Sunshine were "ordinary...and unexpected," but well responded to; and the characters in Disney/Pixar's The Incredibles were superpowered people who had to deal with the stresses and problems that arose when they attempted to live a normal life.

Bob Smithouser at pluggedinonline.com, reviewed the Heroes pilot and compared it as a combination of elements from The 4400, Lost, X-Men, and Stephen King's The Stand. Aron Coliete and Joe Pakaski have stated that "comics have a huge influence on us." Watchmen, Days of Future Past, Y The Last Man, Dark Knight Returns, and Long Halloween are a few examples that they gave. Other non-comicbook examples included the 9/11 documentary Loose Change and the novel The Fourth K by Mario Puzo.

Ratings

Seasonal USA rankings (based on average total viewers per episode) of Hereos on NBC

• Australia: The first season aired on the Seven Network Wednesday nights at 8:30 pm. The series debuted strongly, attracting more than 2 million viewers in the five capital cities. Viewership settled closer to 1 million nearing the end of the first season and the show was moved to Thursdays at 8:30 pm in New South Wales and Queensland but remained in the 8:30pm Wednesday timeslot in other states, the move of the timeslot in the northern states successfully attracted more viewers in those areas. In an effort to keep viewer numbers high the Seven Network began showing the second season on Thursday nights at 9:30pm across all areas, a week after the US screening. The network has aired only nine of the eleven episodes released from the second season, the ninth being incorrectly described as the season finale. It is unknown when the remaining episodes will be aired.
• France: The first season aired over the summer of 2007 on TF1, with three episodes each Saturday night beginning at 8:50 pm. The series debuted strongly, with the premiere attracting just over 6 million viewers in France. Over the summer viewership fell to under 4 million, disappointing TF1. Nonetheless, TF1 will be presenting season 2 as VOD only, one day after the US broadcast each week.
• Germany: The series currently airs on RTL 2. It premiered on October 10, 2007, attracting 2.90 million viewers (17.3% of share in the 18-49 years old target) on its first showing, making it a huge success. After 24, this is the most successful premiere on RTL 2 ever.
• Hong Kong: The series airs on TVB Pearl.The first three episodes of season 1 become three of the top 100 rating programs on English channels in Hong Kong in 2007, each attracting 309,000 to 346,000 viewers.The series was also voted as the second most popular drama series on TVB Pearl.
• Netherlands: The series currently airs on RTL5. The series premiere had low ratings (405,000 viewers), though a replay drew 572,000 viewers (8.6% market share). Currently the series draws some 350,000 viewers each episode.
• United Kingdom: The series first aired on February 19, 2007 on Sci Fi UK. The premiere attracted 579,000 viewers on its first showing; with three repeat showings averaging 150,000. The series averaged 450,000 viewers, almost four times more than any other viewership for a program on this channel. Terrestrial airing began on BBC Two on July 25, 2007, and in HD in the UK on BBC HD. It attracted an audience of 4.3 million viewers. Season 1 finished on December 5, 2007, with season 2 set to air in 2008. The first season finale managed to get 3.5 million viewers up from the penultimate episode (which was shown on the same night) 2.7 million.

Heroes also airs in Argentina, Belgium, Brazil, Canada, Czech Republic, Finland, Greece, India, Italy, Mexico, New Zealand, Philippines, Portugal, Singapore, Slovenia, South Africa, Sweden and Turkey.

Legal and copyright issues

On October 2, 2006, Emerson Electric Company, an appliance market competitor of NBC's owner General Electric, filed suit in federal court against NBC. The suit was in regard to a scene that appeared in "Genesis", the first episode of season one, when Claire Bennet reached into an active garbage disposal unit—labeled "InSinkErator"—to retrieve a ring and severely mangled her hand. Emerson claimed the scene "casts the disposer in an unsavory light, irreparably tarnishing the product" by suggesting serious injuries would result "in the event consumers were to accidentally insert their hand into one." Emerson had asked for a ruling barring future broadcasts of the pilot, which was previously available on NBC's website and had already aired on NBC Universal-owned cable networks USA Network and The Sci Fi Channel. It also sought to block NBC from using any Emerson trademarks in the future.

On February 23, 2007, the case against NBC was dropped. NBC Universal and Emerson Electric reached an agreement to settle the lawsuit outside of court. The episode in question was briefly unavailable in the iTunes Store, but an edited version was soon made available for download. A non-edited version of the episode was shown in the BBC Two premiere on July 25, 2007. The DVD and HD DVD releases contain an edited version where the "InSinkErator" label has been removed from the scene.

On March 19, 2007, Clifton Mallery and Amnau Karam Eele, artist and writers for the NBC series Crossing Jordan, filed suit against NBC and Tim Kring claiming that the idea for an artist who can paint the future was stolen from a short story, painting and short film that they had produced. The lawsuit is centered around the character of Isaac Mendez. NBC called the suit without merit and defended their case. On December 11, 2007, the New York Law Journal reported on Mallery v. NBC Universal, quoting from Southern District Judge Denise Cote's opinion that "the line between mere 'ideas' and protected 'expression' is 'famously difficult to fix precisely'", and stating that Heroes was not close to infringing.

Promotions, fandom, and pop culture

In 2006 and 2007, Heroes hosted a panel at the San Diego Comic-Con to promote the upcoming season. In previous years, major announcements have been made during the panel, and sneak peaks of the forthcoming season have been presented. In 2006, the Heroes panel presented the entire season one 72-minute pilot. In 2007, major announcements were made about Heroes: Origins. Comic-Con also allows the cast and crew to answer questions from the press and from fans.

On July 21, 2007, Tim Kring announced that cast and crew members of Heroes would travel the world for the Heroes World Tour to promote the season one DVD release and the forthcoming season two. The tour took place in North America (New York and Toronto), Asia (Singapore, Tokyo, and Hong Kong) and Europe (Munich, Paris and London). The tour began on August 26, and ended on September 1, 2007. Most principal cast members attended in three groups; one group for each country. Tim Sale, Jeph Loeb, and Dennis Hammer attended from the production crew. Principal cast members who did not attend were David Anders, Kristen Bell, Dana Davis, Leonard Roberts and Tawney Cypress.

On November 12, 2007, the "Create Your Own Hero" promotion was unveiled. Heroes fans can go online on their computer or mobile phone and select characteristics for a new "hero", who will be built based on the most-picked traits. Each week, the character will evolve based on the fans' input, and he or she will be shown on air every Monday.

In 2006, following the debut of Heroes on NBC, the tagline Save the Cheerleader, Save the World was recognized within the television industry as an effective marketing device. The series has since been referenced and parodied in several other series including Ugly Betty, Shaq's Big Challenge, Family Guy, The Batman, The Simpsons, One Tree Hill, Kyle XY, and on MadTV. Other mentions include a promotional campaign on Comedy Central for the film Joe Dirt, a promotional campaign on Epic Movie by Regency Enterprises, issue 39 of Marvel Comic's Cable and Deadpool series, along with references to Sylar and Matt Parkman in the webcomic series Ctrl+Alt+Del and 2PSTART respectively. In 2006, NBC also created a Heroes parody entitled Zeroes. Zeroes, which was released as a viral video on sites including YouTube, features parodies including four chapters and a open audition. Development and production of the project was kept secret from Heroes creator Tim Kring. NBC has also cross promoted the show on several of its series, including 30 Rock, Bionic Woman, Chuck, ER, My Name Is Earl, The Office, Scrubs, and Studio 60 On The Sunset Strip.

Other media

Television

Heroes Unmasked is a series on BBC that goes behind-the-scenes of the production of Heroes. Many details of Heroes are revealed, including set design, props, special effects and costuming, as well as blue and green screen animation. U.S. network G4 began airing Heroes episodes on November 3, 2007, along with an American version of Heroes Unmasked entitled The Post Show. The series, which will air following Heroes, includes interviews, live viewer commentary, interactive polls, behind-the-scenes footage and other Heroes content. U.S. Network MOJO HD also airs Heroes episodes in High Definition.

In November 2007 the BBC made 4 short '2 Dimensional' films where actors from the series look through a '2' shaped hole into a room which reflects the character they play in Heroes.

Internet

Heroes Evolutions is a digital extension of the series released on January 19, 2007 which explores the Heroes universe and provides clues to the show's mythology. It was entitled Heroes 360 Experience throughout the first season and rebranded for the second season. Heroes Interactive is an interactive website which began operation on January 29, 2007, during the airing of "The Fix". Hosted at NBC.com, it offers behind the scenes information, polls, trivia, and quizzes, as well as recent posts by Hana Gitelman. The features air once a week, and are designed to be viewed concurrently with that week's episode.

Complete episodes of Heroes are available online, to US residents only, along with downloads through the "NBC Direct" service. NBC's site also hosts episode commentaries, featuring producers and cast and crew members. Episodes were also available on iTunes, although this arrangement ceased in December 2007 as NBC and Apple Inc. were unable to come to a renewal deal. Series 1 and 2 are currently available for streaming on Netflix, which requires a paid subscription.

Heroes writers Joe Pokaski and Aron Coleite hold a weekly "Question and Answer" column hosted by comicbookresources.com entitled "Behind the Eclipse". Every week, since October 23, 2006, Joe Pokaski and Aron Coleite have answered questions regarding the previous weeks episodes, before the airing of the Monday night episode. Questions are submitted by fans and CBR editors. Currently, the column is on hold until the end of the writers' strike. Show producer and director Greg Beeman also posts weekly on his blog where he discusses how the episode is filmed and gives spoilers for the upcoming episode. This is usually posted on Mondays, prior to the airing of Heroes on NBC. The Beeman blog began on August 4, 2006.

Radio

BBC7 radio broadcast "Heroes - The Official Radio Show" with Jon Holmes, every Saturday at 7:30 on BBC7 DAB digital radio. The program is also available as a podcast.

Video and mobile games

Ubisoft has announced that they have licensed the rights to produce an as yet untitled Heroes video game. The game is expected to be offered for PCs and console gaming platforms. Gameloft released the first Heroes mobile game on October 5, 2007. It consists of 8 levels and playable characters includes Hiro Nakamura, Niki Sanders and Peter Petrelli. All three characters are played in their present and future forms as shown in "Five Years Gone". The mobile game has released the names of several members of the Company founders, including Arthur Petrelli and Maury Parkman.

Books and publications

Each week, NBC releases a Heroes webcomic. The comics give additional character background and plot information not shown in the television episodes. The graphic novels continued on a weekly basis during the show's 2007 summer hiatus. Wildstorm, a subsidiary of DC Comics, released them in published form on November 7, 2007. The collected volume included novels 1-34, and featured two different covers by Alex Ross and Jim Lee as well as an introduction by Masi Oka and artwork by Tim Sale.

On December 26, 2007, the first Heroes novel was published, entitled Saving Charlie. Written by Aury Wallington, who wrote the book with the full cooperation of the Heroes writing staff, the novel revolves around the relationship of Hiro Nakamura and Charlie Andrews, when Hiro went back in time six months to attempt to save her.

Titan Magazines released the first issue of Heroes Magazine on November 20, 2007. It is the first of a series of six, slated to be released bi-monthly. The first issue is a 100 page premiere issue. Feature articles include a cast group interview, a secret origins featurette, and a season one episode guide. Greg Beeman, executive producer of Heroes has confirmed that this is an official Heroes release, with the full support and cooperation of Tim Kring and the rest of the Heroes production team.

Action figures

Mezco announced at Toy Fair 2007 that they will be producing a line of action figures based on the television show Heroes. The figures will have at least 8 points of articulation, and feature central accessories. Along with action figures, Mezco announced a collection of Screen Grabs, non-articulated 3 3/4" figures on a display recreating a pivotal scene of the series.

References

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External links

• Heroes on NBC - Heroes Official site
• 9th Wonders - Semi-official site from Heroes creator Tim Kring
• The Beeman Blog - Official weblog of Producer Greg Beeman
• Heroes on BBC - Official BBC site for Heroes
• Heroes at IMDb
• Template:Tv.com show
• Heroes Wiki

• Heroes (TV series)
• Superhero television programs
• 2000s American television series
• 2006 television series debuts
• Fantasy television series
• NBC network shows
• Science fiction television series
• Serial drama television series
• Television series by NBC Universal Television