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Revision as of 04:50, 24 February 2008 by Steve Dufour (talk | contribs) (undue weight was given to the POVs of 3 individuals, they are still mentioned for fairness)(diff) ← Previous revision | Latest revision (diff) | Newer revision → (diff)Love bombing is the deliberate show of affection or friendship by an individual or a group of people toward another individual. Critics have asserted that this action may be motivated in part by the desire to recruit, convert or otherwise influence.
As of 2005, the phrase can be used in two slightly different ways.
- Members of the Unification Church, and perhaps members of other groups, use or have used the phrase themselves to mean a genuine expression of friendship, fellowship, interest, or concern.
- Critics of cults use the phrase with the implication that the "love" is feigned and the practice is manipulative. "Love bombing" is often cited by critics as one of the methods used by some cults and religions to recruit and retain members.
History of term
The term was used within, and is often associated with, the Unification Church, especially the San Francisco Bay area church known as the "Oakland family." In 1999 testimony to the Maryland Cult Task Force, Ronald Loomis, Director of Education for the International Cultic Studies Association, reflecting his belief that the term was not invented by critics, asserted: "We did not make up this term. The term 'love bombing' originated with the Unification Church, the Moonies. It’s their term. Another group that’s active on many Maryland campuses, the International Churches of Christ, also uses that term."
Though the term was already widely used by the media at the time, the Unification Church used it at least as early as 1978. Sun Myung Moon, founder of the Unification Church, used the term "love bomb" in a July 23, 1978 speech (translated):
Unification Church members are smiling all of the time, even at four in the morning. The man who is full of love must live that way. When you go out witnessing you can caress the wall and say that it can expect you to witness well and be smiling when you return. What face could better represent love than a smiling face? This is why we talk about love bomb; Moonies have that kind of happy problem.
Former members of the Children of God, including Deborah Davis, daughter of the founder of the Children of God, and Kristina Jones, daughter of an early member, have used the term in describing the early days of the organization.
Criticism of love bombing and response
Critics of cults often cite love bombing as one of the features that may identify an organization as a cult. When used by critics, the phrase is defined to mean affection that is feigned or with an ulterior motive and that is used to reduce the subject's resistance to recruitment.
The term was popularized by psychology professor Margaret Singer, who has become closely identified with the love-bombing-as-brainwashing point of view.Cite error: A <ref> tag is missing the closing </ref> (see the help page).
Steven Hassan and Keith Henson are among the other cult critics to write about love bombing.
In response Damian Anderson, a well-known Unification Church blogger, wrote:
- One man's love-bombing is another man's being showered with attention. Everyone likes such care and attention, so it is unfortunate that when we love as Jesus taught us to love, that we are then accused of having ulterior motives.
References
- "1999 Testimony of Ronald N. Loomis to the Maryland Cult Task Force".
- "Sun Myung Moon (1978) "We Who Have Been Called To Do God's Work" Speech in London, England".
- "The Children of God: The Inside Story". Term used in memoir about the 1970s Texas Soul Clinic, predecessor of the Children of God.
- "Eyewitness: Why people join cults". Term used by Kristina Jones in recollections of her mother, an early Children of God
- Building Resistance: Tactics for Counteracting Manipulation and Unethical Hypnosis in Totalistic Groups When people perceive that someone likes them or cares about them, they listen less critically to what is told to them and are also less apt to think negatively about the communicator.
- From Sex, Drugs, and Cults. An evolutionary psychology perspective on why and how cult memes get a drug-like hold on people, and what might be done to mitigate the effects, The Human Nature Review, 2002 Volume 2: 343-355.
- "Damian Anderson (1996) "Responses to Questions on Unificationism on the Internet - Volume 20"".