Misplaced Pages

National Safety Associates

Article snapshot taken from Wikipedia with creative commons attribution-sharealike license. Give it a read and then ask your questions in the chat. We can research this topic together.

This is an old revision of this page, as edited by Rhode Island Red (talk | contribs) at 04:50, 14 March 2008 (→History: rewrite of Simpson details). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

Revision as of 04:50, 14 March 2008 by Rhode Island Red (talk | contribs) (→History: rewrite of Simpson details)(diff) ← Previous revision | Latest revision (diff) | Newer revision → (diff)
File:National Safety Associates.gif
For other companies with similar initials, see NSA (disambiguation)

National Safety Associates (NSA) is a privately-owned marketing company based in Collierville, Tennessee, best known for selling a line of water and air filters, and then the nutritional supplement Juice Plus, via multi-level marketing.

History

The company was founded in 1970 by Jay Martin, a schoolteacher-turned-entrepreneur, who continues as CEO as of 2007. NSA initially sold home fire-protection equipment via door-to-door salespeople. In the late 1970s, they expanded into water filtration products. In 1986, they began using multilevel marketing, then expanding their product line to air filters and educational games for pre-schoolers.

In 1993, they began selling the nutritional supplement Juice Plus, which was manufactured by Natural Alternatives International in San Marcos, California.

NSA had some legal troubles in 1993, as the Attorney General's office followed up on complaints that the company was deceptively requiring new distributors to make large upfront purchases of air and water filters. Each of the 32,000 distributors in Florida purchased an average of $7,000 worth of water filters, and many of these distributors were unable to sell all of them. The company's business in the U.S. decreased that year, requiring the layoff of dozens of employees.

Former professional athlete O. J. Simpson signed a multi-year six-figure contract with NSA in January 1994 and became an official celebrity endorser of Juice Plus. Simpson, who was tried and later acquitted for the June 12, 1994 murder of his ex-wife Nicole Brown Simpson and her friend, Ronald Goldman, was videotaped in March 2004 telling 4,000 Juice Plus distributors at a sales meeting that the product had cured his arthritis, improved his golf game, and freed him from using anti-arthritic drugs. However, during his criminal trial in 1995 and civil trial in 1997 (and in his 2007 book If I Did It) Simpson claimed that he was too incapacitated by arthritis to have committed the murders and that he had continued to take a variety of potent anti-inflammatory drugs, including sulfasalazine and ibuprofen. After controversy surrounding Simpson erupted, NSA cancelled his endorsement contract and stopped using the Simpson videotape to promote Juice Plus.

The company has expanded from the United States, and as of 2000 is selling products in 33 countries,

As of December 2007, NSA is no longer producing water filters, choosing to concentrate on their Juice Plus brand. The company will continue to offer water filters until their current supplies are exhausted.>

References

  1. "Company history page". nsavirtualfranchise.com. Retrieved 2007-06-29.
  2. Laurel Campbell (August 31, 1993). "Corporate - NSA returns to marketing focus, trims Memphis staff". The Commercial Appeal. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  3. Friedman, Roger (November 21, 2006). "If O.J. Simpson did it, this is how". Fox News. Retrieved 2007-09-15. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  4. Deutsch, Linda (July 19, 1995). "Simpson exercise video shown in murder trial. Defendant jokes about punching wives". Fort Worth Star-Telegram. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  5. "Simpson said capsules killed his arthritis pain". San Jose Mercury News. February 17, 1995. pp. 15A. Retrieved 2007-09-15. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  6. ^ Cite error: The named reference mlmw2 was invoked but never defined (see the help page).
  7. Morrison, Patt (September 14, 2007). "Book review: After 'yuck,' the farce of O.J. Simpson's book -- 'If I Did It' reads like a self-absorbed counseling session". LA Times. Retrieved 2007-09-15. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  8. Shearer, Harry (October 29, 1996). "O.J. by the sea". Slate. Retrieved 2007-09-15. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  9. Friedman, Roger (June 03, 2004). "O.J. defense doctor: 'some guilty people are set free'". Fox News. Retrieved 2007-09-15. {{cite news}}: Check date values in: |date= (help); Italic or bold markup not allowed in: |publisher= (help)
  10. "Partial transcript of Simpson civil trial (Regina D. Chavez official reporter)". CNN. October 24, 1995. Retrieved 2007-09-15. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  11. "Simpson civil trial transcript (Regina D. Chavez official reporter)". CNN. January 6, 1997. Retrieved 2007-09-15. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  12. Cite error: The named reference mscc was invoked but never defined (see the help page).
  13. Cite error: The named reference ucbwl1 was invoked but never defined (see the help page).
  14. "Business notes". Jefferson City News-Tribune. November 26, 2000. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)

External links

Categories: