This is an old revision of this page, as edited by KleenupKrew (talk | contribs) at 15:40, 19 January 2009 (removing unsourced complaints about the product since they have been tagged since May and nobody has been able to find any sources). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.
Revision as of 15:40, 19 January 2009 by KleenupKrew (talk | contribs) (removing unsourced complaints about the product since they have been tagged since May and nobody has been able to find any sources)(diff) ← Previous revision | Latest revision (diff) | Newer revision → (diff) This article is about a deodorant. For the actor, see Robert Mitchum. | This article does not cite any sources. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. Find sources: "Mitchum" – news · newspapers · books · scholar · JSTOR (November 2007) (Learn how and when to remove this message) |
Mitchum is a brand of deodorant, launched in 1970 by Revlon. It is widely known for its marketing slogan, "So effective you can skip a day". It is an efficient anti-perspirant product containing the maximum concentration of active ingredient Aluminum Zirconium Tetrachlorohydrex GLY (20%) currently allowed.
The gel version of their product used to contain 20% of the anti-perspirant Aluminum Zirconium Tetrachlorohydrex Gly. The formula has since been changed to Aluminum Sesquichlorohydrate, and the slogan "So effective you could skip a day" has been dropped.
Availability
It is available as a roll-on, spray, stick and powder. Its efficiency comes from the inclusion of an anti-bacterial.
2007 saw the launch of the Smart Solid stick with a patented water-based formula.
Mitchum now comes in various scents and currently contains 25% Aluminum Sesquichlorohydrate.
Links
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