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Op art first appeared in print in Time Magazine in October 1964, though works which might now be described as "op art" had been produced for several years previously. It has been suggested that Victor Vasarely's 1930s works such as Zebra (1938), which is made up entirely of diagonal black and white stripes curved in a way to give a three-dimensional impression of a seated zebra, should be considered the first works of op art.
In 1965, a show called The Responsive Eye, made up entirely of works of op art, was held in New York City. This show did a great deal to make op art prominent, and many of the artists now considered important in the style exhibited there. Op art subsequently became tremendously popular, and op art images were used in a number of commercial contexts. Bridget Riley tried to sue an American company, without success, for using one of her paintings as the basis of a fabric design.
Other noted op artists include Jesús-Rafael Soto, Cruz Diez, Youri Messen-Jaschin, Julio Leparque, M.C. Escher, Julian Stanczak and Richard Anuszkiewicz.