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IntelliTXT

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Example of an intellitext ad
The IntelliTXT Logo.

IntelliTXT is an advertisement platform developed by Vibrant Media, and is an example of keyword advertising. Website authors insert a script into their pages which calls the IntelliTXT platform when a viewer views the page; this script then finds keywords on the page and double underlines them. When holding the mouse over the double underlined link, an advertisement associated with that word will pop up. Advertisers pay to have their ads associated with particular words. "Context" is considered in an attempt to make the ads relevant to the web page hosting IntelliTXT.

The liability of this feature is that it makes pages more difficult to read; scrolling down the page may inadvertently cause delays while random ads flash on and pause before disappearing.

Publishers choose to run IntelliTXT advertising campaigns on their websites to generate advertising revenue. Some publishers choose to offer a help link inside the IntelliTXT ad box that leads to a page that offers to let you turn off IntelliTXT. Note that deactivation requires the use of HTTP cookie technology. If a user deletes or refreshes their cookies the service will be re-activated automatically and ads will continue to appear on the page. Since the cookie is stored by publisher, it also means that turning off the feature for one publisher has no effect on the other publishers that use these popups.

Disabling Ads

Users can disable IntelliTXT ads system wide by adding the following entries to their hosts file: 

127.0.0.1       intellitxt.com
127.0.0.1       vibrantmedia.com

Customers

According to Vibrant Media, more than 3500 publishers use the IntelliTXT system. Nike, Sony and Microsoft are advertising on the platform, annoying what the company claims is more than 70 million unique users in the US and 125 internationally each month(source:comScore 2008).

References

  1. "Vibrant Media Named One of the Fastest-Growing Companies on Inc. 500 List" (PDF).


External links

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