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Wizards of Waverly Place is a Disney Channel original fantasy television sitcom which premiered on October 12, 2007. It won a Primetime Emmy Award in 2009 for "outstanding children's program" and was nominated for another in 2010. The series was created by Todd J. Greenwald, and stars Selena Gomez, David Henrie and Jake T. Austin as three wizard siblings with magical abilities. Further main cast includes Jennifer Stone, Maria Canals Barrera and David DeLuise.

The series began filming its third season on July 7, 2009. It began airing in High Definition with the third season's premiere episode, "Franken Girl", on October 9, 2009, making this the second of three Disney Channel Shows to transition from Standard Definition to High Definition. The series wrapped up filming its third season on March 26, 2010. On June 3, 2010 Disney Channel announced that they had renewed Wizards of Waverly Place for a fourth season, which started production on August 2, 2010, according to Jake T. Austin's Twitter account. . Season 4 is set to debut in fall 2010 or possibly early 2011. It was also announced that a second film based on the series has been greenlit.

Selena Gomez confirmed in a recent MTV interview that the fourth season of Wizards of Waverly Place will be its last and production will end following the second Wizards film, which has yet to be named.

Premise

Set on Waverly Place in Manhattan, New York's Greenwich Village neighborhood, Wizards of Waverly Place centers on the Italian-Mexican Russo family, which includes Alex (Selena Gomez), her older brother Justin (David Henrie) and their younger brother Max (Jake T. Austin). The three Russo siblings are wizards in training and live with their Italian-American father Jerry (David DeLuise), a former wizard, and their Mexican-American mother, Theresa (Maria Canals Barrera) who is a mortal. Alex's best friend Harper (Jennifer Stone) also found out about the Russos' wizard powers in Season 2 in the episode "Harper Knows". The siblings have to keep their secret safe while living in the mortal world. When they become adults, the three siblings will have a wizard competition to decide who will become the family wizard of their generation and keep their powers forever while the other will lose theirs and become mortal. The magical world tends to be very eccentric and surreal.

Production

The series was created and as executive produced by Todd J. Greenwald, who began developing the show after working as a writer and consulting producer during the first season of Hannah Montana. The show is produced by It's a Laugh Productions and Disney Channel Original Productions. The theme song, "Everything Is Not What It Seems", written by John Adair and Steve Hampton, is of techno-pop style and is performed by Selena Gomez. The series is filmed at Hollywood Center Studios in Hollywood, California. Selena Gomez confirmed in an interview that season 4 of Wizards of Waverly Place will be the last season.

Cast

• Selena Gomez as Alex Russo - The middle child also known as rebel Russo. She often gets in trouble by misusing magic and is frequently the first suspect when anything magical goes wrong with the family. She does poorly in regular school and the wizard training, although this is because of lack of effort, not the lack of ability. Her street smarts, tricks, ability to quickly create lies, however, are always right on target, as she is often smooth talking her way out of things everyone suspects of her. Despite how little she tries, she won the wizard competition against her brother Justin in Wizards of Waverly Place: The Movie.

• David Henrie as Justin Russo - The oldest and smartest child of the family. He always focuses on his schoolwork as well as his magical studies and is more advanced as a wizard than any of his siblings. Justin is very confident in winning the wizard competition But unlike his sister Alex, he does not have very much common sense or deceptive abilities (he once accidentally reported his girlfriend and her family to the monster hunter council). As of season 3, he has finished his wizard studies and is now taking a monster hunting course as part of his independent studies. He believes he is destined to become his family's full wizard due to his advanced magical abilities and advances in wizard studies. However, Justin loses his powers to Alex during the wizard competition during the Wizards of Waverly Place: The Movie.

• Jake T. Austin as Max Russo - The youngest child in the family. While Justin is book smart, and Alex is street smart, Max doesn't excel in either category. He often spends his time doing very odd things (by both wizard and mortal standards), such as walking dogs to buy "cups on a chain" with his mortal friend. Like Alex, he often uses magic incorrectly but not as serious or as troublesome and is not doing well in school or his wizard studies. He is not smart, although it is mentioned in the episode "Wizard for Day" when Alex gets the Merlin's Hat as a birthday present for Jerry so he could be a wizard again for a day that he has a C- in math, to which Alex replies, "Wait, a C-? How are you doing better than me?". He had a magical tutor, with whom he excelled in learning past wizard lessons he failed with, named Tutor Hatchback in "My Tutor, Tutor". In Wizards of Waverly Place: The Movie, he did not compete with Alex and Justin in the wizard competition because by that time he was erased from the world due to Alex's wish.

• David DeLuise as Jerry Russo - Father of Justin, Max, and Alex and also their wizard teacher. Justin, Max and Alex believe that he lost his wizard competition with his siblings, but he actually won and gifted his abilities to his brother, Kelbo (Jeff Garlin) as revealed in Season 1 Episode 16 "Alex in the Middle".
• Maria Canals Barrera as Theresa Russo Mother of Alex, Justin and Max Russo and co-owner of the Waverly Sub Station, with her husband Jerry; and is also the slightly more serious one out the couple. Theresa is Mexican American.

• Jennifer Stone as Harper Finkle - Alex's best friend. She learns about magic in the episode "Harper Knows" when Alex unwillingly attends a festival in order to help out the Wizard Council and upsets Harper. She is terrified of Alex's use of magic. When she is under pressure or when Alex has done something wrong and she knows about it, Harper will give an excuse to leave, such as "See you in PE!", then flee the room. Her last name was "Evans" in season one and in the novelizations.

Episodes

Films

The Disney Channel Original Movie, based on the series, premiered on August 28, 2009 on Disney Channel. Wizards of Waverly Place: The Movie was filmed in Puerto Rico, Los Angeles, and New York City from February 16 to March 27, 2009. The movie received 11.4 million viewers on its premiere, making it the second-most-viewed DCOM premiere after High School Musical 2. It was also cable's No. 1 scripted telecast of 2009 in total viewers. On June 3, 2010, Disney Channel announced via press release the sequel to Wizards of Waverly Place The Movie is in development.

Merchandise

Merchandise based on the series was released in Fall 2009. A video game and a soundtrack based on the series were released in August 2009.

DVD releases

The show's complete first season was released on September 10, 2009 in Germany, on October 1, 2009 in Spain, on March 3, 2010 in France and on March 12, 2010 in Poland. The first season of the show was released in volumes in the UK and Brazil on October 5, 2009. The complete second season will be released on May 6, 2010 in Germany. Season 2 Voume 1 will be released in the UK on 29 September 2010.

Season 1 was released in Australia between March 1, 2010 to August 3, 2010. Volume 1 was released March 1. Volume 2 was released May 31. Volume 3 was released August 3.

Awards and nominations

Release

The show debuted on Disney Channel on October 12, 2007 after the premiere of Twitches Too, gathering 5.9 million viewers. In February 2009, the episode "Helping Hand" broke the record for the largest audience in the 7:00 PM (Eastern Time) time period on the Disney Channel, with a total of 4.5 million viewers. In January 2010, "Wizards vs. Werewolves" one-hour special episode became the series' most-watched episode with 6.2 million viewers, surpassing the 6 million viewers of "Paint By Committee" episode.

In 2009, the series was the top scripted telecast for teens between the age of 9-14 (1.63 million/6.7 rating) and second in kids 6-11 (1.81 million/7.4 rating), which was only slightly behind “The Suite Life on Deck”(1.82 million/7.4 rating.)

Actress Selena Gomez who plays Alex Russo on the show says that after she finishes the last season of the show that is currently airing, the cast will make a sequel to Wizards of Waverly Place: The Movie and end with a tour.

International release

Country/Region	Network(s)	Series premiere	Series Title in Country
Turkey	Digiturk	October 24, 2007	Waverly Büyücüleri
	Disney Channel Turkey	October 12, 2007	Wizards of Waverly Place
United States	Disney Channel
Pakistan	Disney Channel
Australia	Disney Channel Australia	October 19, 2007
	Seven Network	October 4, 2008
New Zealand	Disney Channel New Zealand	October 19, 2007
	TV3
United Kingdom	Disney Channel UK & Ireland	November 4, 2007
Ireland	Disney Channel UK & Ireland	November 3, 2007
Canada (English)	Family	October 26, 2007
India	Disney Channel India	May 5, 2008
Sri Lanka
Bangladesh
Malaysia	Disney Channel Malaysia (Airs in Malay and English Language)	March 9, 2008
Arab World	Disney Channel Middle East (Airing with Arabic subtitles)	February 29, 2008
The Netherlands	Disney Channel (Netherlands & Belgium)	October 3, 2009
Belgium		November 1, 2009
Hong Kong	Disney Channel Asia (Airing the show with Indonesian, Malay and Chinese Subtitles) (Dubbed in Hong Kong, Thailand, and South Korea, Vietnam)	March 9, 2008
Indonesia
Philippines
Singapore
Thailand
South Korea			우리가족마법사
Vietnam			Những phù thủy xứ Waverly
South Africa	Disney Channel South Africa (airs in English)
Canada (French)	VRAK.TV	August 24, 2009	Les Sorciers de Waverly Place
France	Disney Channel France	January 22, 2008
	NRJ12	August 31, 2009
Israel	Disney Channel Israel	June 2008	המכשפים מווברלי פלייס
Bulgaria	BNT 1	March 28, 2009	Магьосниците от Уейвърли Плейс
	Disney Channel Bulgaria	September 19, 2009
Greece	Disney Channel Greece	November 7, 2009	Οι Μάγοι του Γουέβερλυ
	ERT	January 5, 2010
Italy	Disney Channel Italy	January 26, 2008	I Maghi Di Waverly
	Italia 1	January 12, 2010
Poland	Disney Channel Poland	February 29, 2008	Czarodzieje z Waverly Place
Finland	Disney Channel Scandinavia		Waverly Placen velhot
Denmark			Magi på Waverly Place
Sweden
Norway			Magikerne på Waverly Place
Germany	Disney Channel Germany	March 8, 2008	Die Zauberer vom Waverly Place
	Super RTL	September 1, 2008
Switzerland	SF Zwei	April 11, 2009
Austria	ORF 1	June 20, 2009
Spain	Disney Channel Spain	January 18, 2008	Los Magos de Waverly Place
	Antena 3
Portugal	Disney Channel Portugal		Os Feiticeiros de Waverly Place
	SIC
Brazil	Disney Channel Brasil	June 29, 2009
	Disney Channel Latin America	March 23, 2008 (Advance) April 11, 2008 (Premiere)
Dominican Republic		March 23, 2008 (Advance) April 14, 2008 (Premiere)	Los Hechiceros de Waverly Place
Argentina
Bolivia
Colombia
Ecuador
Haiti
Mexico
Peru
Paraguay
Uruguay
Venezuela
Taiwan	Disney Channel Taiwan	March 28, 2008	《少年魔法師》
Japan	Disney Channel Japan	April 18, 2008	ウェイバリー通りのウィザードたち
Albania	Digitalb	July, 2009	Magjistaret e sheshit Uejverli
Chile	Disney Channel Latin America	March 23, 2008 (Advance) April 14, 2008 (Premiere)	Los Hechiceros de Waverly Place'
	Canal 13 (Chile)	March 6, 2010
Romania	Disney Channel Romania	September 19, 2009	Magicienii Din Waverly Place
Czech Republic	Disney Channel East Europe	February 2009	Kúzelníci z Waverly
Slovakia
Hungary			Varázslók a Waverly helyből
Russia	СТС	November 2, 2009	Волшебники из Вэйверли Плэйс
	Disney Channel (Russia)	August 14, 2010
Serbia	Radio Television of Serbia	June 27, 2010	Чаробњаци са Вејверли плејса
	Disney Channel Serbia
Slovenia	Kanal A	August 1, 2010	Čarovniki s trga Waverly

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External links

• Official website
• Wizards of Waverly Place at IMDb
• Template:Tv.com
• Wizards of Waverly Place Wiki at Wikia

• 2000s American television series
• 2007 American television series debuts
• 2010s American television series
• American children's comedy series
• American television sitcoms
• Disney Channel shows
• Emmy Award winning programs
• English-language television series
• Fantasy television series
• Teen sitcoms
• Television series by Disney
• Television shows set in New York City
• Witches in film and television
• Wizards of Waverly Place