Misplaced Pages

IntelliTXT

Article snapshot taken from Wikipedia with creative commons attribution-sharealike license. Give it a read and then ask your questions in the chat. We can research this topic together.

This is an old revision of this page, as edited by Joshua Issac (talk | contribs) at 00:09, 15 August 2010 (+Including ads section if Disabling ads section is justified.). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

Revision as of 00:09, 15 August 2010 by Joshua Issac (talk | contribs) (+Including ads section if Disabling ads section is justified.)(diff) ← Previous revision | Latest revision (diff) | Newer revision → (diff)
Example of an intellitext ad
The IntelliTXT Logo.

IntelliTXT is an "in-text" advertisement platform developed by Vibrant Media, and is an example of keyword advertising. Website authors insert a script into their pages which calls the IntelliTXT platform when a viewer views the page; this script then finds keywords on the page and double underlines them. When holding the mouse over the double underlined link, an advertisement associated with that word will pop up. Advertisers pay to have their ads associated with particular words. "Context" is considered in an attempt to make the ads relevant to the web page hosting IntelliTXT.

The liability of this feature is that it makes pages more difficult to read; scrolling down the page may inadvertently cause delays while random ads flash on and pause before disappearing.

Publishers choose to run IntelliTXT advertising campaigns on their websites to generate advertising revenue. Some publishers choose to offer a help link inside the IntelliTXT ad box that leads to a page that offers to let you turn off IntelliTXT. Note that deactivation requires the use of HTTP cookie technology. If a user deletes or refreshes their cookies the service will be re-activated automatically and ads will continue to appear on the page. Since the cookie is stored by publisher, it also means that turning off the feature for one publisher has no effect on the other publishers that use these popups.

Customers

According to Vibrant Media, more than 3500 publishers use the IntelliTXT system. Nike, Sony and Microsoft are advertising on the platform, their ads reaching what the company claims is more than 70 million unique users in the US and 125 internationally each month.

Including ads

Publishers who sign up to Vibrant Media's IntelliTXT website are given a script similar to the one shown below which they add to their website: 

<!-- start Vibrant IntelliTXT script section -->
<script type="text/javascript" src="http://yourdomain.us.intellitxt.com/intellitxt/front.asp?ipid=1234"></script>
<!-- end Vibrant IntelliTXT script section-->
</body>
</html>

Disabling ads

Windows users can disable IntelliTXT ads system wide by adding the following entries to their hosts file: 

127.0.0.1       intellitxt.com
127.0.0.1       vibrantmedia.com

Alternatively, Internet Explorer users can add the following to their restricted sites list. In IE, navigate to Tools, Internet Options on the menu, then select the Security Tab, select Restricted Sites, click 'Sites' button and add the following and reload your pages: 

*.intellitxt.com
*.vibrantmedia.com

Competitors

References

  1. "Vibrant Media Named One of the Fastest-Growing Companies on Inc. 500 List".

External links

Category: