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Dan Smith Will Teach You Guitar is an ad campaign run in New York City that has resulted in a significant amount of coverage and satire.
Dan Smith (b Newton Mass) posted up ads in the New York City area, consisting of a photo of him posing with his guitar, and the caption "Dan Smith Will Teach You Guitar". The advertisements also had tear-off attachments containing his contact information at the bottom. These advertisements have been sprinkled around the city for many years. In 2010, AOL's small business news section covered Smith's surprising success at building up a brand around his name and identity. He was also covered in the New York Times in 2005; the article commended his marketing skills but questioned his guitar teaching skills.
Parody
Menage a Twang has recorded a satire song called 'Dan Smith Will Teach Me Guitar'. On the September 20, 2010 episode of The Daily Show, Jon Stewart showed the audience a bulletin board featuring many of his ads - one of these was a satire that showed a picture of Stewart, posed like Smith, that said 'Jon Stewart Will Teach You Guitar'. The Mike Myers movie The Love Guru featured a similar ad campaign in the New York area, featuring Myers posed as Smith.
References
- http://www.nytimes.com/2005/04/17/nyregion/thecity/17guit.html?pagewanted=print&position=
- http://www.bridgeandtunnelclub.com/music/boutique/hudsonst-christopherstnw.jpg
- http://smallbusiness.aol.com/2010/09/13/dan-smith-will-teach-you-guitar-and-how-to-build-a-brand/
- http://www.amazon.com/Dan-Smith-Will-Teach-Guitar/dp/B001QSKLJK
- http://nymag.com/daily/entertainment/2008/05/guerrilla_marketing_the_only_f.html