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Revision as of 04:28, 27 October 2010 by Allowkeeps (talk | contribs) (striking false statement and adding reliable sources again - please do not remove sourced content that is accurate)(diff) ← Previous revision | Latest revision (diff) | Newer revision → (diff) This article is about the magazine. For the medical specialty, see Andrology. For the academic discipline and other matters relating to male health, see Men's health. | This article has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these messages)
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 Jeremy Renner on the September 2010 cover | |
| Editor | David Zinczenko (2000–present) |
|---|---|
| Former editors | Greg Gutfeld (1999–2000) Mike Lafavore (1988–1999) Mark Bricklin (1987–1988) |
| Categories | Health lifestyle nutrition fitness |
| Frequency | Monthly |
| Circulation | 1.8m (2010) (US) 1.9m (2008) (U.S.) 15m (2007) (Worldwide) |
| Publisher | Rodale Press |
| First issue | 1987 |
| Country | United States |
| Based in | Emmaus, Pennsylvania, United States |
| Language | English |
| Website | MensHealth.com |
| ISSN | 1054-4836 |
Men's Health (MH), published by Rodale Inc. in Emmaus, Pennsylvania, United States, is the world’s largest men’s magazine brand, with 38 editions around the world. It is also the best-selling men's magazine on U.S. newsstands. It covers fitness, nutrition, sexuality, lifestyle and other aspects of men's life and health. The magazine's website, MensHealth.com, averages 60 million page views a month. Men's Health also publishes several branded books, DVDs, and special interest publications.
History
Launched in 1987 as a health-oriented service magazine by founding editor Mark Bricklin, Men’s Health has evolved into a lifestyle magazine for men, covering areas such as health, fitness, nutrition, relationships, travel, technology, fashion and finance. The circulation grew to more than 1.5 million in less than two years and spawned over 20 foreign editions. The magazine does not run ads for tobacco or liquor companies, they also do not run ads for supplements and herbal remedies which competing magazines do and have been criticized for adding to medical misinformation. The magazine does not run ads for tobacco or liquor companies, they also do not run ads for supplements and herbal remedies which competing magazines do and have been criticized for adding to medical misinformation.
David Zinczenko has been the editor-in-chief of Men’s Health since 2000. Jack Essig is the publisher. During this period, the magazine’s circulation has grown 30 percent, and ad pages have grown 80 percent, from 700 pages to 1150. n 2000 they had 21 international editions. In 2001 they were consistently selling 400,000 copies at newsstands and overall circulation was 1.6 million. In 2001 the magazine started the annual list of cities with the healthiest men based on twenty "live-long parameters, including death rates (both homicide and disease); illness rates (high blood pressure, heart disease, stroke, etc.); body-mass index; fitness training; even environmental factors like number of parks, golf courses, etc.". In 2003 the circulation was 1.7 million. In 2006 the circulation was up to nearly 1.8 million.
In 2004, Zinczenko began putting celebrities and athletes on the cover, such as David Beckham, Mark Wahlberg, Jason Statham, Gerard Butler, LeBron James, Josh Duhamel, Dwayne Wade, and with their shirts on—a big departure from the cover look of the 1990s. In 2004 parent company filed suit against Men's Fitness for its redesign which makes it "a copycat version--one that is obviously intended to confuse consumers." In May 2006, the magazine published a limited edition color cover of Josh Holloway. In the first half of 2006 newsstand sales for Men's Health rose from 492,000 to 544,000 during a price increase from $3.95 to $4.50. In 2006 the magazine and the Rodale's other properties made extensive efforts to increase online content including adding video to each section, getting every major section editors to blog and adding an online ad sales director.
In fall 2007, Men’s Health launched the FitSchools initiative to combat childhood obesity. The magazine sends health, fitness, and nutrition experts to selected schools each year to remake the physical education programs and school lunch offerings. Gettys Middle School, in Easley, South Carolina, was the first FitSchool. In spring 2008, the magazine launched The FitSchools Foundation, a nonprofit organization with the mission to help end childhood obesity and get America’s kids interested in healthy, active living. The popular column, "Eat This, Not That!" (ETNT), has become a book series with versions for children and a free iPhones application. EatThis.MensHealth.com was the most highly trafficked section of MensHealth.com in 2009 with 1 million unique visitors and 15 million page views a month.
The January/February "2008 The Year of You" edition became the all-time single-copy sales issue in the magazine's history with 750,650 copies. In 2008 Steve Madden was named vice president and editorial director for Rodale International, where he will oversee all editorial content at Rodale's international titles, including the foreign editions of Men's Health. Also, in 2008, they partnered with Google to make back issues available. In July 2008, they became the first to "create the first fully interactive advertising magazine in America", users snap a picture of an ad and it will send a short code to SnapTell, where "an immediate promotional bounce-back will be sent to their device." For its 20th Anniversary issue in November 2008, Men's Health featured an interview and photo shoot with future President-elect Barack Obama. In 2010, Obama was again featured in reference to the health-care debates of the time and his proposed health plans.
In 2009, Men's Health published the Belly Off! Diet book, based on the popular weight-loss testimonial column in the magazine. In August 2009, the magazine's iPhone application team launched the "Women's Health Workouts" application for its sister publication Women's Health, and in September 2009, the column "Ask Jimmy the Bartender" was turned into an iPhone and iPad application. In 2010, Men's Health became one of the first consumer magazines to enter the iPad market. The magazine's first application, "Men's Health Workouts," has maintained a position at or near the "Top 10" in the Health & Fitness category since its debut.
Spin-offs
In 2000 MH-18 (magazine), a youth-oriented version of Men's Health covering teen lifestyle, was spun-off but ceased publication in November 2001.
In 2004 under Zinczenko's direction, Men’s Health spun off Best Life. May 2009 was Best Life's last issue. Best Life was published 10 times a year and had a circulation of more than 500,000. Stephen Perrine, the former editorial creative director at Men’s Health, was the editor-in-chief. David Zinczenko was editorial director. In March 2008, Best Life finished #2 on Adweek’s prestigious “10 under 50” Hot List, which recognizes magazines with fewer than $50 million in ad revenue.
In 2005, Men’s Health spun off Women's Health. The test-issue team was headed by Bill Stump, a former Men’s Health editor who was then the head of Rodale Inc.’s New Product Development department. Within a year the circulation was at 750,000. Women’s Health magazine is now published 10 times a year. David Zinczenko is the editorial director. In March 2008, Women’s Health finished #1 on Adweek’s “10 under 50” Hot List. The magazine was named #2 on Advertising Age's 2008 A List. Women's Health has a circulation of 1.1 million. In January 2009, Michele Promaulayko was named editor-in-chief of Women's Health.
In 2007, Men’s Health spun off Men's Health Living, a newsstand special which was named one of the 30 most notable launches of 2007 by Samir Husni, "Mr. Magazine" and chief of the journalism department at Mississippi University. Samir Husni stated that Men's Health Living is a "new genre of man’s magazines that cater to non-woman related issues in a man’s life - that has gone unfulfilled for years: interior design and home that meets the needs of the affluent man." The test issue of Men’s Health Living was edited by Bill Phillips, executive editor of Men’s Health. The first issue sold around 200,000 copies at $4.99 each out of 375,000 sent to newsstands. In January 2009, a second Men's Health Living issue was at newsstands, 450,000 copies at $5.99 each.
In 2007, they also spun off Men's Health on Campus as a test with a goal for quarterly publication thereafter.
In 2010, Men’s Health spun off Children's Health, a special issue that if successful may be turned into a recurring magazine. It was part of a Rodale publishing idea to work with President and first lady Obama to show support variously for the Patient Protection and Affordable Care Act and how-to stories aimed to help children from getting fat, and teaching them how to read food labels among other subjects.
Content and Style
The magazine is written "in a snappy chit-chatty style with lots of lists and bullet points that make it a quick and painless read." By design it includes lots of lists, "Men's Health is now published everywhere from China to Russia to Greece... those lists are perfect for guys with short attention spans." In 2007 the median age of readers was 36.
Most issues contain three to five main articles. Shorter regular features include "Ask Men's Health", "Style Notebook", "On the Minds of Men", "Health and Nutrition Bulletin", and "Malegrams". The column "Jimmy The Bartender", offering "advice on women, work, and other complications of modern life", generates the most reader response each month and inspired he book Jimmy the Bartender's Guide to Life: Advice on Women, Sex, Money, Work and Other Stuff That Screws Up Men's Lives (1999). Two of the regular columns are from women writers; "Ask the Girl Next Door", the magazine's most popular column, is written by Nicole Beland, who offers "advice for men on what women really want, and tells guys what they need to know about women", her column has been converted into a book called "Ask the Men's Health Girl Next Door" (ISBN 1579547125); "Bedroom Confidential" by sex researcher and educator at Indiana University Debby Herbenick, "brings the science of sex from the laboratory to the real world".
In 2007 David Zinczenco stated that food and nutrition content and recipes are the most read articles and this area has grown from a tenth to a quarter of the magazine.
Men's Health magazine has been criticized for its relentless focusing on developing the perfect body, which can increase men's anxieties about their bodies. This can make men more prone to developing eating disorders and compulsive over-exercising. The New York times stated, "Since its debut in the late 1980’s, the magazine has surpassed traditional men’s books like Esquire and GQ by following the formula of best-selling women’s magazines — by catering to men’s anxieties about their bodies and sexual performance." Columbia Journalism Review stated the magazine "deals overwhelmingly with self-care and, in fact, exaggerates the possibilities for autonomous personal transformation", Zinczenko responded they are "overcoming the resistance of the 86-percent male audience to health as a subject" and redefining health as "inclusive of everything that could improve a man's life. Great sex. Great food. Endorphin-boosting exercise. Looking and feeling your best. We turned health into a concept every guy would want to embrace, starting with the healthy guy on the cover".
Criticism
In 2009 they were criticized for reusing cover taglines, in explanation Zinczenko explained that the majority of magazines (%80) are subscription and those covers usually do vary from newstand version, "“Twenty years of Men’s Health has certainly produced several lines that have proven themselves effective at newsstand, which makes up about 20 percent of our print run. We plan to keep using the most effective marketing tools to reach the largest market we possibly can". In July 2010 the magazine was criticized for including tiny credit lines on the cover rather than inside as a possible quid pro quo for advertisers. Zinczenko stated that it was to benefit readers from having to dig for the information and they had been doing the credits for over a year including for brands that don't advertise. A spokesperson for American Society of Magazine Editors confirmed that no rules were broken and the director for print strategy at a media planning and buying firm, said the mention was "too small of a plug to get brands excited".
Global editions
Although Men's Health was founded in the U.S., its international editions have made it the the world’s largest men’s magazine brand. The magazine's worldwide circulation including all editions has reached a monthly circulation of 1.85 million, and over 20 million readers worldwide. Men's Health is currently published in 44 editions.
Its international editions account for over 80% of the magazine's trade volume. In each market, local editors commission or purchase articles for their own market and share content with US and other editions. The selected articles are then translated by local translators and the translations edited by the local editors to make them match the "well-educated informal" style of the American edition. Usually these editions started out as translations of the US version of the magazine, but over time many non-US editions became unique, providing local material more germane to local readers.
- Australia
- Brazil
- China
- Croatia
- Germany
- Greece
- India
- Indonesia
- Italy
- Kasakhstan
- Malaysia
- Netherlands
- Philippines
- Poland
- Portugal
- Republic of Korea
- Romania
- Russia
- Serbia and Montenegro
- Singapore
- Slovenia
- South Africa
- Spain
- Thailand
- Turkey
- Ukraine
- United Kingdom, Nat Mags (UK publisher)
- Latin America, Grupo Televisa (Spanish-language publisher); Abril (Portuguese-language edition)
The Latin America division includes:
- Argentina
- Aruba
- Chile
- Columbia
- Costa Rica
- Curaçao
- Dominican Republic
- Ecuador
- El Salvador
- Guatemala
- Honduras
- Mexico
- Nicaragua
- Panama
- Peru
- Venezuela
Awards and Recognition
Under Zinczenko’s leadership, Men’s Health has been nominated for 15 National Magazine Awards known as the "Ellies", administrated by Columbia University's Graduate School of Journalism and presented by the American Society of Magazine Editors (ASME).
In 2000 they were a finalist for "General Excellence".
It won in the category of Personal Service in 2004, the first win for the magazine, and for parent company Rodale.
In 2005 they were a finalist for "General Excellence."
In 2006 they were a finalist in "Personal Service," "Leisure Interests," and "Magazine Section". The nomination in "Personal Service" was for a three-part series “Death Threats” about the greatest threats to men. Part one -- “Hunting My Father’s Killer,” by William G. Phillips, part two -- “How to Dismantle an Anatomic Bomb” by Hamilton Cain; and part three -- “The Greatest Medical Revolution of the Century is About to Begin” by Christopher McDougall. The Leisure Interests nod was for a three-part series, “Play Hard for Life.” Part one -- “The Indestructible Man,” by Jim Thornton, part two -- “101 Ways to Stay in the Game,” with reporting by Matt Bean, Kate Dailey, Scott Quill, Phillip Rhodes, and David Schipper, and part three -- “This is Your Brain on Multiple Concussions” by Bob Drury. In "Magazine Section" they were nominated for its front of the book section "Malegrams", a place where editors serve up easy-to-digest fitness, nutrition, health and relationship advice.
In 2007 they were a finalist in the "Leisure Interests" category for a three-part series, "Your Perfect Summer: Part One— A New Path to Change", by Jim Thornton; Part Two—"Your Breakthrough Season"; Part Three—"The Men Who Live Forever", by Christopher McDougall, July/August. In 2007, Capell’s Circulation Report named the magazine “Best Newsstand Performer of the Decade.”
In 2008 they were a finalist in "General Excellence," and "Leisure Interests." In March 2008, Adweek named Zinczenko “Editor of the Year.”
In 2010, Men's Health was nominated for three ASME awards ("Personal Service," "Magazine of the Year," and "General Excellence"), and won for General Excellence. It was also named to Advertising Age’s “A List” multiple times, and to Adweek’s “Hot List.” Menshealth.com's Eat This, Not That! portion of their Web site took home the 2010 Digital Ellies award, also sponsored by the ASME, for best "Interactive Tool," an award honoring the outstanding use of interactive tools that enable users to create or share content, participate in communities, improve the quality of their lives or enjoy recreational activities. In 2010, Minonline.com deemed menshealth.com's personal trainer channel, the "Best Premium Site," an award recognizing subscription sites oriented around service.
See also
References
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- ^ Kinetz, Erika (3 September 2006). "Who's the Man? Dave". The New York Times.
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{{cite news}}: Check date values in:|date=(help) - Men’s Health Magazine Launches on the Apple iPad « iPad News Tracker http://www.ipadnewstracker.com/2010/04/men’s-health-magazine-launches-on-the-apple-ipad/
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- Baker, Peter (2000) quoted in The Independent, December 5, 2000. "Who needs topless soap stars when you have a great body?"
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- “Editor of the Year.”
- http://www.magazine.org/asme/about_asme/asme_press_releases/nma-2010-finalists-press-release.aspx
- http://www.mediabistro.com/fishbowlny/awards/asme_nominations_national_geographic_new_york_atlantic_sports_illustrated_top_noms_for_digital_ellies_153765.asp
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((Reflist))
External links
- Detailed article on Men's Health magazine at magsdirect.com.
- Academic article comparing Men's Health with women's magazines at maglab.org.uk.
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