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George Patterson Y&R (GPYR) is an Australasian advertising agency with offices in Melbourne, Sydney, Brisbane, Canberra and Auckland. The agency was formed in 2005 when the international advertising holding conglomerate WPP Group acquired the Australian marketing communications company, The Communications Group (TCG). TCG's primary advertising asset was the George Patterson agency which had dominated the Australian advertising market throughout the 2nd half of the 20th century. WPP merged the Australian offices of its worldwide Young & Rubicam brand with George Patterson.
George Patterson Y&R's CEO is Russel Howcroft, known to Australian television audiences for his regular appearances on The Gruen Transfer.