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Serene Branson is a news reporter for CBS Los Angeles news.
Career
Branson is a two time Emmy nominee and the recipient of the Frank Shakespeare Award for Outstanding Achievement in Journalism.
Branson previously worked in a CBS affiliate station in Sacramento, where she had the opportunity to cover state politics and Governor Arnold Schwarzenegger. She was one of only a handful of media witnesses chosen to watch the execution of convicted killer Clarence Ray Allen at San Quentin State Prison. She also landed an exclusive interview with one of the few sexually violent predators released from the Atascadero State Hospital. She has covered some of California’s largest natural disasters including wildfires and floods.
Branson started her career as an intern at KCAL 9. She has also worked as a reporter/anchor in Palm Springs and a reporter in Santa Barbara.
2011 Grammy Awards Incident
Branson became the subject of intense popular interest following her apparently-inexplicable inability to articulate herself during her coverage of the 53rd Grammy Awards in February, 2011. The incident involved Branson stammering for approximately 10 seconds without recovery during a live cross for 'backstage coverage'. Following her comments, the station switched to the pre-recorded footage of the Awards that Branson was attempting to introduce. What Branson had intended to say remains unclear.
Videos of the incident quickly appeared on the video sharing website YouTube, and within hours of the event's occurance it had gone viral via social networking sites such as Facebook and Twitter.
Branson was reportedly later hospitalized for the symptoms, which may indicate a stroke. She was reported saying "Stop mocking me!" when asked about the allegations.
References
- CBS News Profile Page
- YouTube video of the 2011 Grammy Awards incident.
- 12:34PM GMT 14 Feb 2011. "Video: Serene Branson 'hospitalised after Grammy's speech problems'". Telegraph. Retrieved 2011-02-14.
{{cite web}}: CS1 maint: numeric names: authors list (link)
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