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Serene Branson is an American television news reporter for KCBS-TV, the CBS affiliate in Los Angeles.
Background
Branson grew up in Southern California and attended college at the University of California, Los Angeles. After stints in Santa Barbara and Palm Springs (at KESQ-TV), from 2005 to 2007 she was a reporter for KOVR, the CBS affiliate in Sacramento, California.
Branson has been nominated for two Emmys and has received the Frank Shakespeare Award for Outstanding Achievement in Journalism.
2011 Grammy Awards Incident
While doing a report recapping the 53rd Grammy Awards Branson began garbling her words. Branson was examined at the scene by paramedics and not hospitalized. Videos of the incident quickly appeared on the video sharing website YouTube, and within hours of the event's occurrence it had gone viral via social networking sites such as Facebook and Twitter. The incident was reported by traditional media and led to speculation among their consumers and medical experts that the incident occurred due to a serious medical condition, and was used to inform their viewers and readers of warning signs for the medical conditions that were being speculated about. KCBS-TV released a statement the next day saying that she was feeling fine and had visit her doctor for follow up tests.
References
- ^ (2 November 2007). Another Channel 13 reporter is leaving, The Sacramento Bee
- RTNDA communicator, Volume 60, p.12 (2006) ("Serene Branson to reporter, KOVR-TV, Sacramento, CA, from KESQ-TV, Palm Springs, CA")
- CBS News Profile Page
- Salon.com; Twitter and websites poke fun at reporter who suffered possible stroke on air
- ^ Speculation about on-air stroke brings us to this lesson: Learn the signs Los Angeles Times February 15, 2011
- Dr. Savitz on On-Air Flub: Mistake or Worse? Fox Huston Feb 15, 2011
- Reporter had classic signs of mini-stroke Sydney Morning Herald February 16, 2011
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