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Serene Branson is an American television news reporter for KCBS-TV, the CBS affiliate in Los Angeles.
Background
Branson grew up in Southern California and attended college at the University of California, Los Angeles. After stints in Santa Barbara and Palm Springs (at KESQ-TV), from 2005 to 2007 she was a reporter for KOVR, the CBS affiliate in Sacramento, California.
Branson has been nominated for two Emmys and has received the Frank Shakespeare Award for Outstanding Achievement in Journalism. At the 61st Los Angeles Area Emmy Awards in 2009, Branson won in the category of "Serious News Story - Multi Report", for "Lovelle's Story: Her Decision to Die" that aired on CBS2 News at 5PM.
2011 Grammy Awards Incident
While doing a report recapping the 53rd Grammy Awards Branson began garbling her words. In the minutes prior to the report she had been felling unwell. During the incident she was aware her words were not coming out right and felt that terrified and confused and was watching herself in a movie. Branson declined an offer by paramedics to take her to the hospital but did go the next day at the request of her mother. Videos of the incident quickly appeared on the video sharing website YouTube, and within hours of the event's occurrence it had gone viral via social networking sites such as Facebook and Twitter. The incident was reported by traditional media and led to speculation among their consumers and medical experts that the incident occurred due to a serious medical condition, and was used to inform their viewers and readers of warning signs for the medical conditions that were being speculated about. Dr. Andrew Charles, director of UCLA’s Headache Research and Treatment Program the institution that treated her said that Branson suffered a "migraine aura" which caused her to have blurred and distorted vision. Charles said that Branson is not expected to have any future problems with this issue. Branson described the publicity surrounding the incident as surreal and overwhelming because "I'm always used to pursuing stories. I'm really not used to being pursued."
References
- ^ (2 November 2007). Another Channel 13 reporter is leaving, The Sacramento Bee
- RTNDA communicator, Volume 60, p.12 (2006) ("Serene Branson to reporter, KOVR-TV, Sacramento, CA, from KESQ-TV, Palm Springs, CA")
- CBS News Profile Page
- http://www.emmys.tv/2009/61st-los-angeles-area-emmy%C2%AE-awards-nominations
- ^ Stricken reporter Serene Branson recalls her on-air terror Los Angeles Times February 18, 2010
- Salon.com; Twitter and websites poke fun at reporter who suffered possible stroke on air
- Dr. Savitz on On-Air Flub: Mistake or Worse? Fox Huston Feb 15, 2011
- Reporter had classic signs of mini-stroke Sydney Morning Herald February 16, 2011
- Did a Reporter Have a Stroke on TV? New York Times, February 15, 2011
- CBS reporter Serene Branson suffered 'migraine aura,' doctor says Los Angeles Times September 17, 2011
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