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"I Wanna Go" is a song by American recording artist Britney Spears. It was added to mainstream radio playlists in the United States as the third single from her seventh studio album, Femme Fatale. The song was written by Shellback, Max Martin and Savan Kotecha, while being produced by Martin and Shellback. Spears first posted a snippet of the track in February 2011, prior to the album's release. "I Wanna Go" is a dance-pop and Hi-NRG song that includes elements of techno and a heavy bassline. Accompanied with a whistled melody and stuttering vocals, the song's lyrics feature Spears singing about losing inhibitions.

"I Wanna Go" received mixed to positive reviews from critics. Some praised the track for being effective and highlighted its hook, while others dismissed the vocals as processed. "I Wanna Go" charted due to digital sales following the release of Femme Fatale in the lower regions of the US Billboard Hot 100 and the Canadian Hot 100, and also topped the South Korean International chart for three consecutive weeks. Following its release as a single, the song has charted in the top forty of Canada, New Zealand and the United States. Spears has performed "I Wanna Go" at the Femme Fatale Tour (2011).

An accompanying music video for the song, directed by Chris Marrs Piliero, premiered on June 22, 2011. It depicts Spears daydreaming at a press conference about a series of events, including being chased by paparazzi cyborgs and being rescued by actor Guillermo Díaz. Piliero explained the video as "a ridiculous, exaggerated rumor about her life and career." The video references films such as Half Baked, Crossroads, Terminator 2: Judgement Day and Michael Jackson's Thriller. It received positive reviews from critics, who praised its fun spirit.

Background

"I Wanna Go" was written by Shellback, Max Martin, and Savan Kotecha, while being produced by Martin and Shellback. It was registered on Broadcast Music Incorporated under the legal title "I I I WANNA GO O O". On February 22, 2011, Spears posted on her Twitter account a link to a 29-second clip of the song, while calling Martin "amazing". In an interview with Rolling Stone in March 2011, Spears stated that the song's signature whistle gets her "every time hears it", adding that Martin's melodies are "incredible. Who would have thought of that? There is nobody I feel more comfortable collaborating with in the studio." Kotecha spoke to Digital Spy about the song on May 3, 2011, stating that he had written it "about a year and a half ago" and it was likely a future single due to the positive reaction. A poll in which fans would choose the third single was launched on May 11, 2011. Two days later, "I Wanna Go" was officially announced as the third single from Femme Fatale by Jive Records through a press release. The cover art was revealed on June 6, 2011, and featured Spears on the music video set, wearing colored hair extensions and a top with a skeletal Mickey Mouse.

Composition

"I Wanna Go" is a dance-pop and Hi-NRG song, that includes elements of techno and a heavy bassline. The song contains a whistled melody that was described by Rich Juzwiak of The Village Voice as "Bob Sinclair–does–Frankie Knuckles". The drum fills have been described as reminiscent of New Order's "Blue Monday" (1983). Spears squeals and chuckles throughout the song, and also draws out the "e"'s in the beat-free pre-chorus, "Shame on me / To need release / Uncontrollably." In the chorus, she stutters "I I I wanna go O O / All the way-ay-ay / Taking out my freak tonight". In the lyrics, Spears sings about losing inhibitions, as evident in lines such as "I I I wanna show / All the dir-ir-irt / I got running through my mind.", while playfully apologizing for her need for sexual release. Jon Caramanica of The New York Times stated that Spears sings about "the scrum that surrounds her" in "Lately people got me all tied up / There's a countdown waiting for me to erupt".

Critical reception

Parker Bruce of the Washington Square News stated that "I Wanna Go" functions as "a sort of formal declaration and mission statement" for Femme Fatale, adding, that "It is not an innovative song, but it is fantastically effective and endlessly enticing with its liberating, toss-your-cares-away, dance-like-a-complete–and-utter-fool cathartic chorus, repeated words and typically saucy Britney lyrics." Hannah Rishel of The Daily Collegian said "I Wanna Go" would have been "another good lead single". Ryan Brockington of the New York Post commented that "the builds and breaks of 'I Wanna Go' – gave me hints of the Blackout Britney we love best." Samesame.com.au called the song Spears's best since "Toxic" (2004), and added that "I’d go so far as to say that it is probably the best song that she has ever recorded. How the decision was made that 'Hold It Against Me' would be a better first single over this is baffling." Andrew Leahey of The Washington Times said that along "Till the World Ends", they are "bass-heavy tributes to club culture." Robert Copsey of Digital Spy called it "anthemic" and noted it may become a future single. Rich Juzwiak of The Village Voice called the song the highlight of Femme Fatale, adding, "get ready for to score your summer." However, Juzwiak went on to note that her vocals are heavily manipulated to maximize the chorus's potential, even though "the joy she sings about is palpable."

Thomas Conner of the Chicago Sun-Times also noted that her vocals were processed to the point "these songs could be sung by anyone", exemplifying "'I Wanna Go' tweaks her up so high she could be Jackie Evancho." Sal Cinquemani of Slant Magazine stated that "If not for its infectious pre-chorus whistle, 'I Wanna Go' would be just another song off the Max Martin assembly line". Andy Gill of The Independent said that the album sounds more programmed than natural, commenting that "even the little whistling hook in 'I Wanna Go' has a synthetic character about it." Alexis Petridis of The Guardian said that although most of tracks of the album are "genuinely exciting there's certainly some unremarkable stuff on offer, notably 'Seal It With a Kiss' and 'I Wanna Go." Evan Sawdey of PopMatters stated that "I Wanna Go" is the point of the album in which "things stop being fun and start becoming intensely repetitious", critizing specifically " utterly stupid set of syllables repeated ad nauseam for no reason whatsoever? the 'ably' part of 'uncontrollably' gets recycled far beyond the point where it just sounds stupid."

Chart performance

On the week of April 3, 2011, "I Wanna Go" debuted at number seventy-three on the US Billboard Hot 100, while reaching number fifty-two on the Hot Digital Songs component chart, and number sixty on Canadian Hot 100 on the week of April 16, 2011, due to strong digital sales on the same week of the album's release. After its release as a single, it debuted at number thirty-seven on the US Pop Chart on the week of July 2, 2011. The same week, it re-entered the Billboard Hot 100 at number eighty-nine. The following week, it surged up to number twenty-nine on the Hot 100, with sales of 67,000 copies. "I Wanna Go" is Spears's twenty-first top-forty single, the third-highest female total (behind Taylor Swift and Rihanna) in the last thirteen years, since her first week on the chart on November 21, 1998. It also debuted at number fifty-two on Billboard Radio Songs. Internationally, It debuted at number one on South Korea's GAON International Chart, remaining on the same position for three consecutive weeks, while charting in the lower regions of New Zealand and France. On the week commencing July 4, 2011 "I Wanna Go" debuted at number thirty-three on the Australian ARIA Charts.

Music video

Development

"Let me tell you, all of that is bulls. Every artist has management, that’s their job. It's what they’re paid for. I work with the artist. Your question goes along perfectly with the whole concept of the video and that press conference – it’s a ridiculous, exaggerated rumor about her life and career. I met with her, talked with her, went over the concept with her. It was extremely collaborative. She suggested alternatives and tweaked other things. As much as the management is there, this was a concept that Britney really dug. She was a big part of the decision-making process."

The music video for "I Wanna Go" was directed by Chris Marrs Piliero and filmed in Los Angeles, California. In an interview with the New York Post, Piliero explained that Spears contacted him and asked him to put together a concept for the video. He stated that main idea came from the lyric "be a little inappropiate", saying, "That stood out but I didn't want to make a video that was all about sexual inappropriateness – that wasn't the vibe that either of us wanted. We were on the same page about exploring fun ways for her to be inappropriate. She's Britney Spears – how would you react if you asked for an autograph and she grabbed your ass?!?". Regarding not making "just another paparazzi video", Piliero commented that he watched all of Spears's videos and wanted to pull what he loved from them, but also give it something fresh. He said, "One thing that stood out to me was all her references to the paparazzi were always more of a statement than an action. She'd never embraced the opportunity to lash out, fight back. I thought this was the perfect chance to be tongue in cheek but also get her to say 'f off!'". Piliero wrote the opening press conference scene not knowing if Spears would approve it, but was "stoked at how game she was." He explained that, having seen her on How I Met Your Mother and Saturday Night Live, he felt that none of her videos had really taken advantage of her comedic timing. "She never had a music video where she could show her acting chops and have fun with comedy while being super badass. That was my goal from day one: I wanted her to be funny, badass and super cool", said Piliero. He also stated that the Crossroads reference "s a fun Easter egg for fans. Plus, Die Hard 2: Die Harder is the most ridiculously awesome way to title a sequel. It just felt like the right thing to do. When Britney saw it, she loved it."

Synopsis

The video begins at a press conference where Spears, wearing a cropped Mickey Mouse top (paying homage to her days in The New Mickey Mouse Club), is being asked ridiculous questions such as, "Is it true you banned junk food, smiles, candy, sunshine and laughter from your Femme Fatale tour?". Fed up, Spears says to the reporters: "Fuck you, fuck you, fuck you, you're cool, fuck you – I'm out", referencing a scene of the film Half Baked (1998). She steps out onto the street, wearing a white leather jacket and black frilly skirt matched with studded combat boots. She signs a fan's copy of Femme Fatale and then blows a kiss to a baby as he whistles the melody of the chorus. She keeps walking and flashes several men, including a policeman. He searches her feeling up and down her legs, while she is bent over a car. Spears later walks away from the policeman, swinging handcuffs around her finger while he buttons his shirt.

She continues walking down the street, where she smashes the camera of a paparazzi that takes pictures of her. More paparazzi appear and she runs off, jumping up on top of a taxi. Spears then stands atop of it, wielding the microphone as a weapon against the paparazzi. Across the street, a marquee of the cinema besides her Crossroads 2: Cross Harder, referencing her film debut Crossroads (2002). After all the paparazzi, revealed to be cyborgs, have been knocked to the floor, they start crawling back with their eyes glowing red and their faces bursting with wires, similar to a scene in Terminator 2: Judgment Day (1991). A car suddenly pulls up and Guillermo Díaz tells her to enter it. In the next scene, Spears dances in the passenger seat in a pink bikini top, while Guillermo drives and pours a carton of milk over his face. His chest starts to spark, and Spears pulls open his jacket to reveal that he is also a cyborg. The video then cuts back to the press conference signaling Spears was daydreaming. Guillermo steps in and leads Spears out of the room. He turns to to the camera with his eyes glowling red, and his laugh is heard, referencing Michael Jackson's Thriller (1983).

Release and reception

On June 17, 2011, Jive Records announced through a press release that an exclusive 30-second teaser would premiere on June 19, 2011, on Bravo's Watch What Happens: Live and on Vevo simultaneously. The official video was revealed to premiere on MTV and Vevo on June 22, 2011. Following the premiere the video was played hourly on MTV, during video hours, and on VH1's Best Morning Buzz Live. Jen McDonnell of Dose said, "damn if doesn't rock. It all sounds very weird – and it is. But it's also buckets of fun." Megan Gibson of Time stated that the video is "It's random, weird and intended to be funny" and that "despite the lack of dancing, Britney seems pleasantly energetic and spunky in 'I Wanna Go' which is a comforting change from her usual blank-eyed look." Gibson also compared her look in the video to that of Avril Lavigne. Sarah Anne Hughes of The Washington Post commented, "Britney Spears may actually be back. The song’s music video shows a much livelier Britney than the world has seen since the 'Toxic' years." Jason Lipshutz of Billboard said that the video "continues Spears' visual representation of her relationship with the paparazzi and her public image, as previously seen in the clips for 'Piece of Me' and 'Everytime.' However, the new clip is arguably her most playful yet."

Amos Barshad of New York stated the video "is awe-inspiring in almost exactly the way it intended to be" and that "the spirit of the song, as reflected in the video, is that of free will and dream fulfillment in the face of a repressive society." Jocelyn Vena of MTV commented that "Britney displays the sass and charm fans fell in love with a decade ago during performance shots, where she flirts with the camera, her eyes as big and wide as her smile." An editor for VH1 called the video "fan-freakin'-tastic" and compared it favorably to the music video for Katy Perry's "Last Friday Night (T.G.I.F.)" (2011), saying that "they share a silly temperament, a flirty star, and funny cameos. Upon closer examination, though, Britney's video blows Katy Perry's out of the water." An editor from Rolling Stone said "The weirdness seems very calculated, but that doesn't make the video any less delightful." Devin Brown of CBS News called it her best video from Femme Fatale, and added that unlike "Piece of Me" "'I Wanna Go' offers a bevy of pop culture references meant to ridicule the rumors about the star – and finally no 'dancing.'"

Live performance

"I Wanna Go" was first performed at 2011's Femme Fatale Tour. The song was performed after Spears sings a cover of Madonna's "Burning Up." Spears and her dancers bring fans onstage and dance with them throughout the performance. Shirley Halperin of The Hollywood Reporter stated that " mid-tempo numbers seemed to stall out quickly, where faster offerings like 'Womanizer,' 'I Wanna Go' and 'Toxic' had the sold out crowd jumping in place and pumping their number twos in the air." Shaunna Murphy of Entertainment Weekly said, "Of the newer songs, 'How I Roll' and 'I Wanna Go' were standouts, the former for its bubblegum fun and the latter for the uproarious fan participation on stage."

Track listing

• Digital download

1. "I Wanna Go" - 3:30

• German CD single

1. "I Wanna Go" – 3:30
2. "I Wanna Go" (Gareth Emery Remix) – 5:26

Credits and personnel

Credits adapted from Femme Fatale booklet liner notes.

Charts

Radio date and release history

References

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External links

• 2011 singles
• Dance-pop songs
• Songs written by Max Martin
• Songs written by Shellback
• Songs written by Savan Kotecha
• Songs produced by Max Martin
• Songs produced by Shellback
• Britney Spears songs
• English-language songs