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Probability density function Note: b=2.322 | |||
Cumulative distribution function Note: b=2.322 | |||
Parameters | |||
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CDF | |||
Mean |
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Mode |
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Variance |
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The Gompertz distribution is an extreme value (reverted Gumbel distribution) distribution (i.e., the distribution of ) truncated at zero. It has been used as a model of customer lifetime.
Specification
Probability density function
The probability density function of the Gompertz distribution is:
where is the scale parameter and is the shape parameter of the Gompertz distribution.
Cumulative distribution function
The cumulative distribution function of the Gompertz distribution is:
where .
Moment generating function
The moment generating function is such as:
With
Properties
The Gompertz distribution is right-skewed for all values of .
Shapes
The Gompertz density function can take on different shapes depending on the values of the shape parameter :
- the probability density function has its mode at 0.
- the probability density function has its mode at
Related distributions
The Gompertz distribution is a natural conjugate to a gamma distribution. If varies according to a gamma distribution with shape parameter and scale parameter (mean = ), the cumulative distribution function is Gamma/Gompertz (G/G).
See also
References
- Bemmaor, Albert C. (2011). "Modeling Purchasing Behavior With Sudden 'Death': A Flexible Customer Lifetime Model". Management Science. Articles in Advance. doi:http://dx.doi.org/10.1287/mnsc.1110.1461.
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suggested) (help) - Bemmaor, Albert C.; Glady, Nicolas (2011). "Implementing the Gamma/Gompertz/NBD Model in MATLAB" (PDF). Cergy-Pontoise: ESSEC Business School.
- Gompertz, B. (1825). "On the nature of the function expressive of the law of human mortality, and on a new mode of determining the value of life contingencies". Philos. Trans. Roy. Soc. 115. London: 513–583.
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(help) - Johnson, N. L.; Kotz, S.; Balakrishnan, N. (1995). "Continuous Univariate Distributions". 2 (2nd ed.). New York: John Wiley & Sons.
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(help) - Sheikh, A. K. (1989). "Truncated extreme value model for pipeline reliability". Reliability, Engrg. System Safety. 25 (1): 1–14.
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