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According to distributor, Juice Plus is a whole-food based product which provides the nutritional essence of fruits and vegetables in small capsules. Juice Plus+® was developed and is distributed by National Safety Associates (NSA) and claims, when added to a normal intake of fruits and vegetables, to be a sufficient supply of fruits and vegetables. Moreover, NSA claims that Juice Plus provides the nutritional essence of seven different fruits, eight different vegetables, and two grains in a convenient and inexpensive capsule. Juice Plus is distributed only through direct or multi-level marketing.

Criticisms

A number of criticisms of Juice Plus+® exist with the common theme that the scientific research often claimed by the distributor does not establish a sufficiently strong causal connection for the stated benefits. Other criticisms focus on the economics which note that the pills are much more expensive than simply purchasing a sufficient amount of fruits and vegetables. Most noted, there is not consensus in scientific community at large that the essence of fruits and vegetables can be condensed into pill form. Also, much of the scientific basis for Juice Plus+® is argued soley per an ad verecundiam argument, which is a logical fallacy which states that since an authority or Journal has done a study involving Juice Plus+®, then all marketing claims must be true.

External links

• Juice Plus home page (which provides links to current research)
• Criticism of Juice Plus by Dr. Stephen Barrett
• Biography of Stephen Barrett (advocacy and criticism)
• An opinion about Juice Plus+®, prepared by Fudeko T. Maruyama and adapted by Mary A. Clarke.

• Business models
• Multi-level marketing