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According to distributor, Juice Plus is a whole-food based product which provides the nutritional essence of fruits and vegetables in small capsules. Juice Plus+® was developed and is distributed by National Safety Associates (NSA) and claims, when added to a normal intake of fruits and vegetables, to be a sufficient supply of fruits and vegetables. Moreover, NSA claims that Juice Plus provides the nutritional essence of seven different fruits, eight different vegetables, and two grains in a convenient and inexpensive capsule. Juice Plus+® is distributed only through direct or multi-level marketing. Juice Plus+® has been the subject of several scientific studies and is available in two forms: the Juice Plus+ Orchard Blend® which is claimed to contain the essence of apples, oranges, pineapple, cranberries, peaches, acerola cherries, and papaya and Juice Plus+ Garden Blend® which is claimed to contain the essence of carrots, parsley, beets, kale, broccoli, cabbage, spinach, tomatoes, and barley and oat fibers.

Criticisms

While NSA maintains that a number of scientific studies establish scientific consensus on the efficacy of all claimed benefits, a number of criticisms of Juice Plus+® exist. The most common theme that the scientific research often claimed by the distributor does not establish a sufficiently strong causal connection for the stated benefits. Other critics focus on the economics which note that the pills are much more expensive than simply purchasing a sufficient amount of fruits and vegetables. Most noted, critics claim that there is not consensus in scientific community at large that the essence of fruits and vegetables can be condensed into pill form. Also, critics claim that much of the scientific basis for Juice Plus+® is argued soley per an ad verecundiam argument, which is a logical fallacy which states that since an authority or Journal has done a study involving Juice Plus+®, then all marketing claims must be true.

External links

• Juice Plus home page (which provides links to current research)
• Criticism of Juice Plus by Dr. Stephen Barrett
• Biography of Stephen Barrett (advocacy and criticism)
• An opinion about Juice Plus+®, prepared by Fudeko T. Maruyama and adapted by Mary A. Clarke.

• Business models
• Multi-level marketing