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Social login

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Social login, also known as social sign-in, is a form of single sign-on using existing login information from a social networking service such as Facebook or Twitter to sign into a third party website in lieu of creating a new login account specifically for that website. It is designed to simplify logins for end users as well as provide more and more reliable demographic information to web developers.

How social login works

Social login links logins to one or more social networking services to a website, typically using either a plug-in or a widget. By selecting the desired social networking service, the user simply uses his or her login for that services to sign on to the web site. This in turn negates the need for the end user to remember login information for multiple electronic commerce and other websites while providing site owners with uniform demographic information as provided by the social networking service. Many sites which offer social login also offer more traditional online registration for those who desire it.

Advantages of social login

Studies have shown that web site registration forms are inefficient as many people provide false data, forget their login information for the site or simply decline to register in the first place. A study conducted during the 2010 holiday shopping season by Janrain and Blue Research found that 66 percent of consumers favored social login as a means of authentication over more traditional online registration methods.

Aggregating social login

Social login applications compatible with many social networking services are available to web developers using blogging platforms such as WordPress. Companies such as Oneall.com also provide single solution social login services for web developers. These companies can provide social login access to 20 or more social network sites.

List of common social networking services using social login

See also

References

  1. Social Login: A Data Capture Game Changer (accessed 21 December 2011)
  2. Study: Consumers Don't Want to Register to Buy Online | Inc.com (accessed 21 December 2011)
  3. WordPress - Social Login - WordPress Plugins (accessed 21 December 2011)
  4. Single Sign On & Social Login (accessed 21 December 2011)

External links

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