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Essendon
Strip
File:Essendonfc logo small.png
Full name	Essendon Football Club
Sport	Australian rules football
Founded	1871
League	Australian Football League
Home ground	Telstra Dome
Anthem	See the Bombers Fly Up
President	Neil McKissock
Head coach	Kevin Sheedy
2005	13th of 16
Black guernsey with red sash, black shorts, red and black hooped socks

Essendon Football Club, nicknamed The Bombers, is an Australian rules football club that is part of the Australian Football League. Formed in 1871 as a junior club and as a senior club in 1873, it is headquartered at the Essendon Recreation Reserve, commonly known as Windy Hill in the Melbourne suburb of Essendon, but plays its home matches at the Telstra Dome and the Melbourne Cricket Ground.

It is one of the richest, most popular, and most successful clubs in the league, with a new generation of fans springing up due to their recent success and the presence of charismatic players such as captain Matthew Lloyd, superstar James Hird and forward Scott Lucas. It is coached by Kevin Sheedy (the longest serving currently active coach in the AFL, having held the position since 1981), a famously crafty coach who in latter years has developed a persona as football's eccentric philosopher.

The club has worn a black guernsey with red sash as its uniform since 1873 (the longest period that any sporting club in the world has worn the same primary guernsey design).

History

The Pre-VFL years (1871 - 1896)

Essendon was already a successful club in the VFA before the VFL was formed in 1897. The club was part of many innovations that shaped the modern game, as well as being the first to achieve several milestones. Essendon was involved in the first match where the goal umpires used white flags to signal scores, they were the first team to wear white shorts in away matches, and they were involved in the first match played on what would be considered by modern standards to be a full sized field. Essendon was also the first side to record ten goals in a single senior match, and one of its players, Charles Pearson, was the first to bring the skill of overhead marking to the game.

The team performed very well in the VFA competition of the 1890s, winning four premierships in a row from 1891 through to 1894. This on-field success is one of the factors that caused Essendon to be invited to take part in the break-away VFL competition, despite being relatively new to the VFA compared to some of the other teams involved, such as Melbourne and Geelong.

From the formation of the VFL until the first world war (1897 - 1915)

Essendon tasted immediate success upon joining the new eight team VFL competition, winning the premiership in the first year of the competition. A grand final was not played in the first year, instead a round-robin system was employed between the top four teams, with Essendon finishing on top of the finals ladder.

The side was generally well performed during this period, winning a second premiership in 1901, becoming the first team to score over 1000 points in a season with 1085 in 1901 and winning their first back to back premierships in 1911 (a year in which they become the first side to score 20 goals in a match) and 1912. The 1912 grand final was remarkable in that 54,000 people turned out to watch, which was a record for an Australian sporting event for the time.

Although the side had many great players during this period, perhaps the most remarkable was Albert Thurgood, who in 1899 kicked a football in excess of 107 yards (98.48m), a record that still stands today.

The years between the wars (1918 - 1938)

Essendon was one of several clubs not to field a side in 1916 and 1917 due to the war. By 1922, the side had taken on its modern nickname of "the bombers" (as well as "the dons"), dropping the nicknames of "the same olds", "the sash wearers" and "the Essendonians" that had variously been used up until then.

One of Essendon's most famous sides, dubbed the "mosquito fleet", won the premiership in 1923. This side was so named due to the number of small, very fast players in the side: six of the premiership side were less than five and a half feet (167 cm) tall.

Essendon again managed to win back-to-back premierships in 1924. This premiership was unusual because the league opted for a round robin system of finals rather than a grand final. The low crowds for the finals meant this was never attempted again, resulting in Essendon having the unique record of winning the only two premierships without a grand final.

The 1924 season was not without controversy however, with rumours of numerous players accepting bribes. Regardless of the accuracy of these allegations, the club's image was tarnished, and the side experienced its lowest period during the decade that followed, with poor results on the field and decreased support off it.

The 1933 season was probably the start of the Essendon revival, seeing the debut of the player widely regarded as Essendon's, if not the league's, greatest: Dick Reynolds. Reynolds had an immediate impact; in only his second season, aged only 19, he won the Brownlow Medal, the league's highest individual honour. He later repeated that feat in 1938 and 1939. His three Brownlow victories still stand as an equal record to this day.

The Dick Reynolds years (1939 - 1960)

In 1939 Dick Reynolds was appointed captain of the side. Unlike today, it was not unusual for a side to have a playing coach, and midway through the season Reynolds also took over as coach. Regarded as having a sound tactical knowledge of the game and being an inspirational leader, he led the side into the finals in 1940 for the first time since 1926.

The club's rise continued over the following years, with the side winning premierships in 1942, 1946, 1949 and 1950. Reynolds retired at the end of the 1950 season, handing the captaincy over to his close friend Bill Hutchinson, who would also go onto win two Brownlow medals in 1952 and 1953. Reynolds stayed on as a non-playing coach until 1960.

The 1949 season also saw the emergence of one of the great full forwards of the game in John Coleman. In his debut season, Coleman kicked 100 goals, an unprecedented feat. Coleman led the club in goal kicking every year until his early retirement through injury in 1954, additionally he still holds club records for most goals in a season (120 in 1950) and most goals in a match (14 in 1954). In all he kicked 537 goals in only 98 matches; his ratio of 5.48 goals a game is the second best in the history of the league.

The fall from grace (1961 - 1980)

John Coleman was appointed coach after the retirement of Dick Reynolds from the position, and the club enjoyed continued success, winning premierships in 1962 and 1965. Coleman's time as coach turned out to be much like his playing career: highly successful but cut short when he had to stand down due to health problems in 1967.

After Coleman's retirement, the club hit tough times both on the field and off. Finals appearances were rare for the side, which was more often in contention for the wooden spoon (last place) than the premiership. During the period from 1968 until 1980, five different coaches were tried, with none lasting longer than four years.

Off the field the club went through troubled times as well. In 1970 five players went on strike before the season even began, demanding higher payments. 1980 proved an even more embarrassing year for the club, with new recruit Phil Carman making headlines for head butting an umpire. The tribunal suspended him for sixteen weeks, and although most people thought this was a fair (or even lenient) sentence, he took his case to the supreme court, gathering even more unwanted publicity for the club.

1976 proved the only real highlight for Essendon supporters during this time, when ruckman Graham Moss won the Brownlow medal.

The Kevin Sheedy years (1981 - present)

1981 again saw Essendon switching coaches, this time to Kevin Sheedy, a former Richmond player who had only recently retired and had no senior coaching experience. Although he got off to a bad start, with the side on the bottom of the ladder early in the season, the team recorded 15 successive victories up until the end of the season, to make the finals in Sheedy's first year as coach.

Making the finals proved to be a habit of Sheedy's, with the side again making the finals in 1982, and then taking the next step and reaching the 1983 grand final. Although they were beaten by Hawthorn by a then record margin, the 1984 result proved to be different. With Hawthorn leading by four goals at three-quarter time, it appeared certain that Hawthorn would win back-to-back premierships. Sheedy pulled some of his now famous positional moves, and the Essendon side that had appeared to have no hope suddenly looked the better of the two sides, eventually winning by four goals. The 1985 side repeated the result, this time soundly beating the Hawthorn side.

These results had many media commentators talking about an Essendon dynasty, especially since the side had some of Essendon's greatest ever players in Tim Watson, Simon Madden and Terry Daniher in the prime of their careers. This failed to eventuate for a number of reasons, injury and the retirements of some of the supporting players amongst them.

Despite this, by 1990 Essendon again made the grand final, losing heavily to Collingwood. By this stage most of the more experienced players were nearing retirement, and with few obvious replacements, 1991 and 1992 were not great years by the standards previously set during Sheedy's time in charge.

For that reason it was of great surprise to most in the footballing world when in one of the most even seasons ever, Essendon defeated Carlton in a landslide to win the 1993 premiership. The side became known as the "baby bombers", as the core of the side was made up of young, inexperienced players just starting their careers. One of them, Gavin Wanganeen, won the Brownlow medal that year.

Around this time period saw a transition of the club off the field. Moving from its traditional home ground, Windy Hill, to the larger and more modern MCG saw the side massively expand the crowds at its home games. This move, combined with shrewd marketing, particularly from coach Kevin Sheedy, and continued on field success has seen Essendon become one of the financial powerhouses of the competition. Although many Victorian clubs struggle, requiring AFL assistance to make ends meet, Essendon has consistently made a sizeable profit year after year.

After the success of 1993, many fans were disappointed in the performances in the following years, despite making the finals most years. In 1996, the side missed the grand final by a point, but received some compensation when James Hird won the Brownlow medal. By 1998, there were many calling for Kevin Sheedy to be replaced, and eventually this resulted in the coaching panel to be expanded, with Sheedy's assistant coaches taking on a greater role. This appeared to work, with Essendon finishing on top of the ladder in 1999, only to again miss out on the grand final by one point. This was the fourth final lost by a point under Sheedy, which some used as evidence to support the view that the side had underachieved under his coaching.

The 2000 season proved to be the best Essendon, or indeed any side in the league, has ever produced. Essendon lost only one game during the home-and-away season, and went unbeaten through the finals to win a record equalling 16th premiership. The side looked set to repeat this success the following year, but late season injuries took their toll, and an in-form Brisbane side defeated them in the grand final.

In the three years from 2002 to 2004, Essendon has finished sixth each year. That many fans view finishing sixth in a sixteen team competition to be a failure exemplifies the expectations the side's continued success under Sheedy has brought.

During 2004, Sheedy signed a new three year contract, by the end of which he will be second on the list of most VFL/AFL games coached behind Collingwood's Jock McHale.

Season 2005 saw Essendon produce their worst ever season under Sheedy's coaching reign finishing the 2005 AFL Season in 13th position on the AFL ladder with 8 wins and 14 losses and missed the AFL Finals for the first time since 1997. On September 27, it was announced that Matthew Lloyd would replace James Hird as Essendon captain for AFL Season 2006, marking the end of Hird's reign since he took over the captaincy in 1998.

Even with the failure of 2005, Essendon have played finals in 19 out of 25 seasons under Sheedy, with six top of the ladder finishes, seven grand final appearances and four premierships.

Major rivalries

Carlton - With the teams sharing the record of 16 premierships, both sides are keen to become outright leader, or if out of the finals race, at least ensure the other doesn't.
Collingwood - The match that has been played on Anzac Day between these two sides since 1995 is described as the second biggest match of the season, behind only the Grand Final. Regardless of the two clubs position of the ladder this game always sells out the 90,000 seat MCG.
Hawthorn - The two sides had a number of physical encounters in the mid-1980s when they were the top two sides of the competition. The rivalry was exacebated when Dermott Brereton ran through Essendon's three-quarter time huddle during a match in 1988 and again by an all in brawl during a match in 2004 allegedly instigated by Brereton. This was reminiscent of a similar brawl in the 1985 grand final.
West Coast Eagles - Since Essendon coach Kevin Sheedy famously waved his jacket over his head following a close victory over the Eagles in 1993, it has become a tradition for the winning side's supporters to do the same after a match between the two sides. If one team is winning by a considerable margin, the coat waving has been known to begin well before the match ends. Essendon away games against West Coast always sell out the 45,000 seat Subiaco Oval.

Membership Base

Essendon is one of the most supported Victorian clubs, with a membership of 35,398 in 2005. Interestingly enough, during 2005, Essendon was the third most supported team in Western Australia (behind the West Coast Eagles and the Fremantle Dockers respectively).

VFL/AFL Premierships

1897, 1901, 1911, 1912, 1923, 1924, 1942, 1946, 1949, 1950, 1962, 1965, 1984, 1985, 1993, 2000.

Individual Awards

Best and Fairest

See Crichton Medal

Brownlow Medal winners

Leigh Matthews Trophy winners

Terry Daniher (1983)
Tim Watson (1989)

Coleman Medal winners

Ron Evans (1959, 1960)
Ted Fordham (1966)
Matthew Lloyd (2000, 2001, 2003)

Norm Smith Medal winners

Billy Duckworth (1984)
Simon Madden (1985)
Michael Long (1993)
James Hird (2000)

Michael Tuck Medal winners

Mark of the Year winners

Gary Moorcroft (2001)

Team of the Century

To celebrate the 125th anniversary of the club, as well as 100 years of the VFL/AFL, Essendon announced its "Team of the Century" in 1997.

Essendon Team of the Century
B:	Gavin Wanganeen	Fred Baring	Tom Fitzmaurice
HB:	Barry Davis	Wally Buttsworth	Harold Lambert
C:	Reg Burgess	Jack Clarke	Michael Long
HF:	James Hird	Ken Fraser	Terry Daniher
F:	Bill Hutchison	John Coleman	Albert Thurgood
Foll:	Simon Madden	Tim Watson	Dick Reynolds (Captain)
Int:	Mark Thompson	Keith Forbes	Frank Maher
Int:	William Griffith

Champions of Essendon

In 2002, a club panel chose and ranked the 25 greatest players to have played for Essendon.

Club Honours

See Essendon Football Club honours.

Corporate

Presidents

Current president:

Neil McKissock

Club Jumper

Home: File:Essendon-1975.gif

External links

Australian Football League clubs

Categories:

Misplaced Pages

Essendon Football Club