This is an old revision of this page, as edited by 24.238.88.184 (talk) at 23:47, 21 April 2006. The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.
Revision as of 23:47, 21 April 2006 by 24.238.88.184 (talk)(diff) ← Previous revision | Latest revision (diff) | Newer revision → (diff)The Yankee Group is a large market research company, describing itself as a "technology research and consulting firm" , based in Boston, USA. The firm itself was founded in 1970, and was previously owned by Reuters. It is currently owned by the private equity firm Alta Communications.
In the last several years, the company has had a few owners. Each acquirer in its turn has seen value in the company, but sold the company off after a short amount of time.
References
External links
This marketing-related article is a stub. You can help Misplaced Pages by expanding it. |