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"Gangnam Style" is a 2012 K-pop single by the South Korean rapper Psy. "Gangnam Style" is widely praised for its humour, catchy rhythm as well as Psy's unusual dance moves that have introduced many people to K-pop. First released on July 15, 2012, it entered the Gaon Chart singles chart at number one upon release, and it has the most views as a K-pop song on YouTube.

Background

"Gangnam Style" is a Korean language colloquialism that refers to a luxurious lifestyle associated with the Gangnam district, an affluent and trendy area of Seoul. The music video depicts Psy dancing at various locations in Gangnam. The song is about "the perfect girlfriend who knows when to be refined and when to get wild."

A literal translation of "오빤 강남 스타일 (Oppan Gangnam style)" is "Your big brother is Gangnam Style". The Korean word 오빠 (oppa) means "a female's elder brother" but can be also used as a first-, second- or third-person masculine pronoun to designate a male who is elder or older than a female. Based on more recent cultural norms, the term has typically been used to refer to a boyfriend or male spouse. It is used as a first-person pronoun in this phrase. 오빤 (oppan) is an abbreviation of 오빠는 (oppaneun). 는 is a topic marker, which in this case means the implied subject of the sentence is the singer (오빠). The verb "to be" is omitted, as is often the case in such short Korean sentences. Thus the literal translation of "Oppan Gangnam style" is "Your big brother Gangnam Style".

The lyrics are by Psy, music by Psy and Yoo Gun-hyung, and it was arranged by Yoo Gun-hyung, who is a well-known producer in South Korea and also collaborated with Psy in the past.

Music video

The music video shows PSY dancing a comical horse-riding dance and appearing in unexpected locations such as an outdoor yoga session and hot tub. The "skewering the Gangnam image" by the "non-Gangnam PSY" is recognizable to Korean viewers, but those less familiar with the cultural context have found the video "fresh" amidst the teen pop idol groups increasingly popular with overseas viewers.

Making appearances in the music video are:

• 4minute member Hyuna playing PSY's love interest and appearing in the two final dance sequences
• Comedian/television personality, Korea's Nation emcee Yoo Jae-Suk in a dance duel with PSY
• Comedian/television personality Noh Hong-cheol dancing in an elevator with his trademark pelvic-thrusting

About a month after its initial release, on August 17, 2012, Gangnam Style officially won first-place in the Korean music television programme Music Bank on KBS 2TV, scoring a total of 18,601 points.

Video performance on YouTube

Another indicator of the song's immense growing popularity is its performance on the video sharing platform YouTube. The Los Angeles Times calls it one of the greatest videos ever to be uploaded to YouTube.

Uploaded on July 15, 2012, "Gangnam Style" has been viewed over 100 million times! and overtook Carly Rae Jepsen's Call Me Maybe to reach the number one position on the YouTube Top 100 Music Videos during the week of August 28, 2012. On the 1st of September, it overtook Girl's Generation's Gee to become the most viewed K-Pop video on Youtube. About 47% of the views came from the United States, 7% from the United Kingdom, 6.8% from Canada and 4% from South Korea.

Chart performance

The song debuted at #6 on the Billboard Korea K-Pop Hot 100 for the week of July 28, 2012. "Gangnam Style" then topped the chart the week after, and has remained at #1 for five weeks. The song has also peaked on Billboard's YouTube Music Chart at #1. On August 21, 2012, Gangnam Style officially charted #1 on the iTunes Music Video Charts, overtaking Justin Bieber's As Long as You Love Me and Katy Perry's Wide Awake; this feat is the first for any South Korean artist.. In South Korea the song was an instant success selling 745,000 downloads in its first week and remains atop the Gaon Single Chart for five consecutive weeks since debut. As of August 23, the song was downloaded over 2,545,837 times in South Korea alone. In Finland, "Gangnam Style" peaked at number one on the official download chart.

Oppa Is Just My Style

Gangnam Style was officially re-released on August 14, 2012 as "Oppa Is Just My Style" (Template:Lang-ko), featuring additional vocals provided by South Korean singer and 4minute member Hyuna. Oppa Is Just My Style is the interpretation of the original "Gangnam Style" from a woman's perspective. Despite criticism against Hyuna's vocals, the accompanying music video has managed to garner over 25 million views in it's first 3 weeks after its upload onto YouTube.

Charts

See also

• K-Pop idol
• The Korean wave
• YG Entertainment, the South Korean record label responsible for releasing Gangnam Style
• Gangnam District, the place that inspired "Gangname Style"(also known as Gangnam-gu, Gangnam)
• List of Internet phenomena
• Internet Meme

References

1. ":: 가온차트와 함께하세요 ::". Gaon Chart. Retrieved 10 August 2012.
2. ^ Fekadu, Mesfin (8/27/2012). "Wild, Crazy Style". The Express. Associated Press. {{cite news}}: Check date values in: |date= (help)
3. ^ Jeff Benjamin (31 July 2012). "Fall in Love With Psy's 'Gangnam Style' – Korean Rapper Goes Viral". Billboard. Retrieved 10 August 2012.
4. Evan Ramstad (3 August 2012). "Psy's 'Gangnam Style' Spreads Beyond South Korea – Korea Real Time – WSJ". Wall Street Journal Blog. Retrieved 10 August 2012.
5. Deborah Netburn (4 August 2012). "Giddy up! S. Korean rapper Psy's 'Gangnam Style' is unstoppable". Los Angeles Times. Retrieved 10 August 2012.
6. Surh Jung-min (8 August 2012). "'Gangnam style' goes viral : Arts & Entertainment : Home". The Hankyoreh. Retrieved 10 August 2012.
7. "Psy ranks first place on Music Bank with "Gangnam Style"". korea.com. 17 August 2012. Retrieved 17 August 2012.
8. http://www.latimes.com/business/technology/la-fi-tn-gangnam-style-live-20120828,0,7706831.story
9. http://www.youtube.com/watch?v=9bZkp7q19f0&pxtry=1
10. Kim Yoon-mi. "K-pop's SNS explosion". Retrieved 30 August 2012.
11. "Korea K-Pop Hot 100, Week of 28 July 2012". Billboard. Retrieved 20 August 2012.
12. "Korea K-Pop Hot 100, Week of September 2, 2012". Billboard. Retrieved 25 August 2012.
13. "YouTube Music Chart, Week of 25 August 2012". Billboard. Retrieved 17 August 2012.
14. Jaeyeon Woo (21 August 2012). "Baseball Goes Gangnam Style". Wall Street Journal - Korea Real Time. Retrieved 21 August 2012.
15. "Suomen Virallinen Latauslista – Viikko 35, ti 28.8 - ma 3.9.2012" (in Finnish). Musiikkituottajat – IFPI Finland. Retrieved 2012-09-04.
16. Mallika Rao (15 August 2012). "'Gangnam Style' Becomes 'Oppa Is Just My Style': PSY's 'Girl Version' Followup, Featuring Hyuna (VIDEO)". Huffington Post. Retrieved 17 August 2012.
17. "PSY Album & Song Chart History: Billboard Canadian Hot 100". Billboard. Prometheus Global Media. Retrieved 4 September 2012.
18. "Tracklisten Top 40, Uge 32 (17.08.2012)". Tracklisten. 17 August 2012. Retrieved 17 August 2012.
19. "Tracklisten Top 40, 17/08/2012". DanishCharts.com. 17 August 2012. Retrieved 21 August 2012.
20. "Artistit: PSY". Finland's Official List. 28 August 2012. Retrieved 30 August 2012.
21. "Dutch Single Top 100, 25/08/12". 25 August, 2012. {{cite web}}: Check date values in: |date= (help); Missing or empty |url= (help); Unknown parameter |http://www.dutchcharts.nl/weekchart.asp?cat= ignored (help)
22. http://nztop40.co.nz/chart/singles?chart=1992
23. Comprehensive Digital Chart. Gaon Chart. Retrieved August 22, 2012.
24. "DigiListan 2012-09-02". Sveriges Radio. 2 September 2012. Retrieved 2 September 2012.
25. Zywietz, Tobias. "Chart Log UK: New Entries Update (1.09.2012 – week 34)". zobbel.de. Tobias Zywietz. Retrieved 4 September 2012. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
26. "Bubbling Under Hot 100 – Issue Date: 2012-09-08". Billboard. Prometheus Global Media. Retrieved 4 September 2012.

External links

• PSY - GANGNAM STYLE (강남스타일) M/V - Official music video on YouTube.

• Misplaced Pages articles needing copy edit from September 2012
• K-pop songs
• 2012 singles
• Korean-language songs
• Viral videos