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.jpg) Julie Larson-Green at Microsoft PDC 2008 | |
| Born | Julie Larson 1962 Maple Falls, Washington, U.S. |
| Alma mater | Western Washington University (Bachelor of Business Administration (1986)) Seattle University (Masters of Software Engineering) |
| Occupation | Executive Vice President Microsoft |
| Spouse | Gareth Green (2 children) |
| Website | Julie Larson-Green - Microsoft.com |
Julie Larson-Green (born 1962, Maple Falls, Washington) is the Executive Vice-President of the Devices and Studios group at Microsoft, where she has worked since 1993. She is responsible for hardware development including Xbox and Surface, and for Microsoft Studios including the development of games, entertainment and premium content. She reports to Steve Ballmer.
Larson-Green notably managed the implementation of ribbons in Microsoft Office 2007, replacing the menu-driven interface with context-specific “ribbons” for which she won a technical leadership award in 2003. “User interface is customer service for the computer."
Early life
Larson-Green grew up in Maple Falls, in Whatcom County, Washington.
Education and early career
Larson-Green graduated with a degree in business administration from Western Washington University. She got her first job in tech support for Aldus, creator of PageMaker Desktop Publishing Software. A self-taught programmer, Larson-Green completed her Master's in Computer Science and was then recruited as Development lead at Aldus.
At Microsoft
In 1993, Larson-Green joined Microsoft as a program manager for Visual C++. In Microsoft, user experience became her passion. She oversaw the successful launch of Microsoft operating system, Windows 7. In 1997, she joined the Office team. She led UI design for Office XP, Office 2003, and Office 2007, as seen in her official Microsoft biography. Julie Larson-Green has been Corporate Vice President, Program Management, Windows Client. She has had between 1,200 and 1,400 program managers, researchers, content managers and other members of the Windows team reporting to her. She worked on the user experience for IE 3.0 and 4.0 and then, in 1997, to the Office team to work on FrontPage, where she got her first group program manager job. She also did a stint on the SharePoint Team Services team when SharePoint was known as "Office.Net."
Xbox
In July 2013, Don Mattrick left his role as the head of Interactive Entertainment Business (IEB) at Microsoft, which contained the Xbox One team. As part of a Microsoft reorganization, it was announced that the Xbox One team would become part of the newly formed Devices and Studios Engineering Group. Julie Larson-Green was named as the head of this new division, taking over Don Mattrick's responsibilities. Writing in The Atlantics "Wire" section, Rebecca Greenfield noted that a number of gamers reacted to Larson-Green's hiring with social media posts asserting that a female in charge of Xbox would lead to "baking and knitting apps" and discussion aimed at her sexual attractiveness -- reactions that Greenfield attributed to misogynistic attitudes among some gamers.
References
- Don Clarck and Shira Ovide (July 11, 2013) Steve Ballmer Solidifies Grip on Microsoft. Wall Street Journal
- Gara, Tom (July 11, 201). "Julie Larson-Green: Microsoft's New Hardware Chief, Mother Of The Ribbon". Wall Street Journal (blog). Retrieved 14 July 2013.
- Tate, Ryan (7/11/2013). "The Rise of Julie Larson-Green, the Heir Apparent at Microsoft". WIRED. Retrieved 14 July 2013.
{{cite news}}: Check date values in:|date=(help) - Owen Thomas (November 12, 2012). "Meet the two women now running Microsoft's most important business". businessinsider.com. Retrieved 13 November 2012.
- ^ Sean Hollister (November 13, 2012). "Meet Julie Larson-Green, the woman who will lead Windows". theverge.com.
- Janet I. Tu (November 13, 2012), "Sinofsky's successor at Microsoft has the people touch", The Seattle Times
- Claudine Beaumont (6 November 2009). "I'm Julie Larson-Green and Windows 7 was my idea". telegraph.co.uk.
- Bass, Dina. "Bodyslams at Microsoft Prepared Larson-Green for Overhaul"
- Greenfield, Rebecca. "Gamers Can't Handle the New Female Head at Xbox"
