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| Company type | Private |
|---|---|
| Industry | Jewelry |
| Founded | August 2005 |
| Headquarters | San Francisco, California, United States |
| Key people | Beth Gerstein and Eric Grossberg, co-founders and co-CEOs |
| Website | www.brilliantearth.com |
Brilliant Earth is a company that designs and sells engagement rings and other jewelry which is certified as being ethically produced. According to BusinessWeek it has been influential in creating a market for ethically-sourced jewelry.
The idea for Brilliant Earth was conceived in 2004 by two Stanford alumni, Beth Gerstein and Eric Grossberg. After having difficulty finding her own ethically-produced engagement ring in 2003, Gerstein found out Grossberg had done a feasibility study at Stanford that indicated that there was enough consumer demand to validate the business model. The two founded Brilliant Earth in August 2005. The company's website was launched in July 2006. The company's diamonds were initially sourced exclusively from the Diavik and Ekati mines in Canada. Canadian mines are the industry's primary source of ethically mined diamonds, because the working conditions are regulated by the government. Since then Brilliant Earth has also started sourcing diamonds from Namibia, Africa and Botswana, Africa, where it assessed that the diamonds were sourced to the company's ethical standards. Brilliant Earth uses recycled gold, silver and platinum materials or obtains them from co-ops that meet standards set by the Alliance for Responsible Mining. The company's sapphires are from either Australia or Malawi. It also sells "vintage rings" that have had previous owners.
Brilliant Earth donates five percent of its profits to charities that help African communities affected by conflict diamonds. It also " the concept of buying 'conflict-free' diamonds that don’t contribute to warfare and dictatorships."
References
- ^ Roethel, Kathryn (February 12, 2012). "Couple's ringing endorsement of ethical jewelry". San Francisco Chronicle. Retrieved February 13, 2014.
- ^ Gangemi, Jeffrey (October 18, 2006). "Shopping for the Guilt-Free Diamond". BusinessWeek. Retrieved February 13, 2014.
- Semuels, Alana (February 14, 2007). "Jewelry companies look for values in valuables". Los Angeles Times. Retrieved February 14, 2014.
- "Jewelry: Politically Correct Karats". Newsweek. March 11, 2007. Retrieved February 14, 2014.
- ^ Carey, Steve. "How to tie an eco-friendly knot". Canada.com. Retrieved February 14, 2014.
- Vataj, Marina (December 4, 2006). "They're real - but made by man". The New York Post. Retrieved February 14, 2014.
- Sheppard, Kate (October 17, 2011). "How do I buy an ethical engagement ring". Mother Jones. Retrieved February 21, 2014.
- DesMarais, Christina (February 14, 2014). "5 ways jewelry is becoming cleaner and greener". Greenbiz. Retrieved February 20, 2014.
- ^ Nancy E. Landrum; Sandra Edwards (August 1, 2009). Sustainable Business: An Executive's Primer. Business Expert Press. p. 104. ISBN 978-1-60649-049-5.
- Kessler, Barbara (January 31, 2012). "Pop the question with a recycled ring or conflict-free diamond". KEYE TV.
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