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Firestone Tire and Rubber Company

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Bridgestone Firestone, LLC
File:BFlogo.gif
Company typePrivate
IndustryManufacturing
Founded1954 in Miami, Florida
HeadquartersNashville, Tennessee
Key peopleMark A. Emkes, CEO
ProductsTires
RevenueIncrease$2.09 billion USD (2004)
Number of employees23,000
Websitewww.firestone.com

The Firestone Tire and Rubber Company was founded by Harvey Firestone in the late 19th century to supply pneumatic tires for wagons, buggies, and other forms of wheeled transportation common in the era. Firestone soon saw the huge potential for marketing tires for automobiles and befriended Henry Ford, the first industrialist to produce them using the techniques of mass production. Firestone used this relationship to become the original equipment supplier of Ford Motor Company automobiles, and was also active in the replacement market.

History

Firestone was originally based in Akron, Ohio, also the hometown of its archrival, Goodyear Tire and Rubber Company. Together, the two companies were the largest suppliers of automotive tires in North America for over three-quarters of a century. The family had decided in 1984 to look for a purchaser and began liquidating assets at that time.

File:FirestoneTire.jpeg
A Firestone tire

The company was purchased off the stock market by the Japanese tire manufacturer Bridgestone in 1988. The combined Bridgestone/Firestone North American operations are now based in Nashville, Tennessee.

For 35 years, the company sponsored the radio and television show The Voice of Firestone.

TV ad jingle

Wherever wheels are rolling
No matter what the load,
The name that's known
Is Firestone
Where the rubber meets the road

Notes


See also

External links

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