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Mark Ghuneim is an American internet entrepreneur. Currently the general manager of Twitter’s Curator, he is the founder and CEO of Wiredset, a digital marketing agency and technology incubator, and Trendrr, a social-media tracking service. He was previously senior vice president of online and emerging technology at Sony Music Entertainment.

Career

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Born and raised in New York City, Ghuneim began his career as program director and VJ at the 21st Street video nightclub Private Eyes. After briefly working for MTV creating on-air promotional spots and background visuals for "120 Minutes," Ghuneim became director of press and video promotion for Beggars Banquet/XL/4AD Records, a British independent label. His early career in music and video continued as he became vice president of video promotion for Columbia Records. He also was Associate Producer of the Pixies documentary "Gouge" for Britain's Channel 4 television.

Ghuneim spent 16 years at Sony Music Entertainment. Ghuneim created and implemented online marketing campaigns for Columbia Records. Ghuneim's tenure at Sony Music occurred as the music industry felt the growing influence of the internet and its effect on music distribution and consumption. Ghuneim pioneered initiatives at Sony Music that including formation of an online and emerging-technologies group to innovations in online marketing and promotion, social networking and community management. Under his leadership SonyMusic.com became a Top 10 comScore and Media Metrix destination.

In 2004, Ghuneim left Sony Music Entertainment to launch Wiredset, a start-up digital services company for television networks, movie companies, publishers and emerging brands.

Ghuneim became recognized throughout the industry as an expert in the convergence between television and second-screen engagement or social TV, frequently keynoting and moderating at conferences such as UBiQ Paris, NATPE, MIPCOM and PromaxBDA. He had key insight into social TV and engagement as the use of these metrics gained strong momentum among television networks, producers and brands.

Trendrr was acquired by Twitter in August 2013. The amount of the financial transaction was not disclosed.

Ghuneim subsequently became General Manager of Twitter’s Curator, a position he currently holds.

In 1997, Ghuneim founded Hacked.net, one of the first digital resources devoted to online security.

Politics

A longtime privacy advocate, Ghuneim has worked with the American Civil Liberties Union and New York Civil Liberties Union to oppose surveillance in public spaces.

Personal life

Ghuneim has guest lectured at universities including UCLA, NYU, and Columbia, and contributed articles as well as interviews on emerging online trends in digital media. Ghuneim’s photographs have appeared in publications such as New Musical Express, Time Out magazine, New York magazine and Vogue Brazil magazine.

References

1. Tagging: Keeping Tabs on the Net, BusinessWeek Sept 26, 2005
2. Billboard.biz Q&A: Wiredset Founder Mark Ghuneim, Billboard
3. ^ Simon Dumenco, Why Real-Time Marketing Matters Now, AdAge, October 13, 2010
4. Billboard Magazine, 'ConnecteD, A Key to Web Extras', Oct 26, 2002, p.49
5. Rays of light: Madonna and the music video club, 1984, Mar 22, 2012
6. https://www.linkedin.com/pub/mark-ghuneim/64/59b/206
7. http://www.musicdish.com/mag/index.php3?id=9887
9. TRENDRR Announce 194% Increase in YOY Social TV Activity
10. http://natpemarket.com/conference/speakers/bios/?speaker_id_string=6175:nLA0wcXa068GkT9FarHisA**
11. http://schedule-mipcom.mipworld.com/site/GB/Conferences/Speakers_sheet,Mark_Ghuneim,I313,Zoom-c2d144157ec1ba14aeace2a0abd4f148.htm
12. Social TV: What Casey Anthony And Jersey Shore Teach About A New Metric, Forbes
13. Twitter buys social media, TV analytics firm Trendrr, CNet, August 28, 2013
14. Twitter's new sound-alike acquisition is analytics firm Trendrr
15. http://thetvoftomorrowshow.com/speakers/mark-ghuneim
16. Denny Lee, Watching The Watchers, NY Times, Oct 31, 1999
17. Joe Kohen, New York Chapter New Media, New Music, New Money Panel, Life, Jul 23, 2008
18. Brian Stelter, Water-Cooler Talk About the Water-Cooler Effect,New York Times, Feb. 24, 2010
19. David Carr, A Media False Alarm Over the T.S.A., New York Times, November 28, 2010
20. Jenna Wortham, 'Lost' Fans Suffer From Blabbermouths Online, New York Times, May 21, 2010

External links

• Twitter page

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• Articles with bare URLs for citations from February 2015
• Living people
• American computer businesspeople
• American music industry executives
• 1962 births