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Real-time video editing

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Real-time video editing is a system of editing video where it takes no longer to render a video than the length of that video clip itself.

Broadcasters traditionally used large, disparate computer systems for real-time video editing with multiple CPUs, multiple gigabytes of RAM and high-powered hard drives. Some had additional hardware components designed to enhance the performance of the specific video editing software being used. Other approaches used to ensure real-time playback included continuous background rendering, and using multiple networked computers to share the rendering load. These systems would allow broadcasters to edit and render a video clip in 30 minutes.

These systems are now outdated thanks to the instantaneous nature of social media platforms such as Facebook and Twitter - half of all video consumption on social media occurs within 10 minutes of a clip being shared. Broadcasters and content rights holders now use cloud-based video editing technology which allows them to clip, edit and share video across multiple digital platforms such as websites and social apps within seconds rather than minutes.

Grabyo is a popular provider of real-time video editing for media companies. It was founded in 2013 and its customers include major broadcasters and sports rights holders such as the NHL, Sky Sports, the Brit Awards, Wimbledon, FIFA World Cup, Channel 5, ATP World Tour, Ryder Cup and UFC. The company has partnerships with Facebook and Twitter and is the only cross-platform provider of real-time video sharing. It allows rights holders to share native video across both social platforms - i.e. autoplay on Facebook and in-line video playback on Twitter.

See also

References

  1. Davis, Ben. "The emergence of real-time video on social media". Econsultancy. Econsultancy. Retrieved 23 May 2015.
  2. ^ Farber, Alex (March 27, 2015). "Premier League stars chip in to help video sharing firm Grabyo raise $2m". Broadcast. Retrieved December 7, 2015. Cite error: The named reference "Farber" was defined multiple times with different content (see the help page).
  3. Williams-Grut, Oscar (February 23, 2014). "Which apps will become WhatsApps? After the billion-dollar purchase of the messaging service, a guide to the best UK tech firms". The Independent. Retrieved April 22, 2014.
  4. Spangler, Todd (June 10, 2014). "Wimbledon 2014 Tennis Live Video Clips Will Be Shareable on YouTube, Facebook and Twitter". Variety. Retrieved June 12, 2014.
  5. Sawyers, Paul (June 12, 2014). "ITV will bring UK football fans near-live highlights of World Cup action on Twitter and Facebook". TNW. Retrieved June 12, 2014.
  6. Murphy, David (February 18, 2014). "Grabyo Study Shows Social's Power in Promoting TV Content". Mobile Marketing Magazine. Retrieved May 31, 2014.
  7. Butcher, Mike (November 26, 2014). "Grabyo Secures $2M From Celeb Sports Stars For Rights-Friendly Social Video". TechCrunch. Retrieved November 26, 2014.


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