This is an old revision of this page, as edited by 108.245.7.50 (talk) at 00:03, 16 October 2016 (I told people what's up). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.
Revision as of 00:03, 16 October 2016 by 108.245.7.50 (talk) (I told people what's up)(diff) ← Previous revision | Latest revision (diff) | Newer revision → (diff)| Sweetest Day | |
|---|---|
| Observed by | Great Lakes region (especially in Northeast Ohio) Now in Texas. |
| Type | Local |
| Celebrations | Giving presents such as greeting cards and candy to loved ones. |
| Frequency | annual |
Sweetest Day is a holiday celebrated in the Midwestern United States, and parts of the Northeastern United States, on the third Saturday in October. It is a day to share romantic deeds or expressions. 11 states and parts of two states observe Sweetest Day: Texas Illinois, Indiana, Kentucky, Michigan, Minnesota, Missouri, North Dakota, Ohio, South Dakota, Wisconsin, West Virginia,Washington and areas of both New York and Pennsylvania west of the spine of the Appalachian Mountains. Sweetest Day has also been referred to as a "concocted promotion" created by the candy industry solely to increase sales of sweets.
Its basically like valinetines day
Celebration
Friends, family, and lovers often give each other candy, flowers, or gifts on Sweetest Day. Like Valentine's Day, the Sweetest Day is associated with heart-shaped boxes, and 80% of Hallmark's greeting cards designed for Sweetest Day are romantic.
Regional importance
Retail Confectioners International describes it as "much more important for candymakers in some regions than in others (Detroit and Cleveland being the biggest Sweetest Day cities)". The popularity in Detroit was greatly perpetuated by the Sanders Candy Company. Frederick Sanders of Detroit, MI was a large promoter of the holiday. In 2006, Hallmark marketed 151 greeting card designs for Sweetest Day. American Greetings marketed 178.
Criticism
Since Sweetest Day was invented by commercial interests which stood to profit from such a holiday, dissenting Cleveland residents refer to it as a "Hallmark holiday" (although it was not invented by Hallmark Cards company).
References
- Cridlin, Jay (2006-10-21). "A sweet day for Hallmark". St Petersburg Times. Retrieved 2007-02-21.
- The Cleveland Plain Dealer, October 15, 2005.
- "Hallmark Corporate Information: Sweetest Day".
- Sweetest Day, retailerconfectioners.org. Retrieved on 2007-02-21.
- Orsborn, Kimberly (2006-10-20). "Sweetest Day born in Ohio". Mount Vernon News. Archived from the original on 2007-03-26. Retrieved 2007-02-21.
- Arnett, Lisa. "Sweet wine o' mine". The Chicago Tribune. Archived from the original on March 10, 2007. Retrieved 2007-02-21.
{{cite news}}: Unknown parameter|deadurl=ignored (|url-status=suggested) (help)
Further reading
- Maud Lavin, ed. (2004-10-04). The Business of Holidays. Monacelli. ISBN 1-58093-150-2.
- Leigh Eric Schmidt (1995). Consumer Rites: The Buying and Selling of American Holidays. Princeton University Press. ISBN 0691029806.
- Bennett Madison and James Dignan (2002-12-28). I Hate Valentine's Day. Simon Spotlight Entertainment. ISBN 0-689-87372-7.