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 Edgar de Evia circa 2002 | |
| Born | Edgar Domingo Evia y Joutard (1910-07-30)July 30, 1910 Mérida, Yucatán, Mexico |
| Died | February 10, 2003(2003-02-10) (aged 92) New York, New York, U.S.A |
Edgar Domingo Evia y Joutard, known professionally as Edgar de Evia (July 30, 1910 – February 10, 2003), was a Mexican-born American interiors photographer.
In a career that spanned the 1940s through the 1990s, his photography appeared in magazines and newspapers such as ' House & Garden, Look and The New York Times Magazine and advertising campaigns for Borden Ice Cream and Jell-O.
Careers
Homeopathy research
Edgar served as the research assistant to Dr. Guy Beckley Stearns, a homeopathic physician with whom he wrote and published articles and one book about homeopathy.
For Laurie's Domestic Medicine, a medical guide published in 1942, Stearns and Edgar D. Evia contributed an essay called "The New Synthesis", which was expanded that same year into a book entitled "The Physical Basis of Homeopathy and the New Synthesis". In the New England Journal of Homeopathy (Spring/Summer 2001, Vol. 10, No. 1), Richard Moskowitz, MD, called the Stearns-Evia article "a cutting-edge essay into homeopathic research that prophesied and actually began the development of kinesiology, made original contributions to radionics, and dared to sketch out a philosophy of these still esoteric frontiers of homeopathy at a time when such matters were a lot further beyond the pale of respectable science even than they are today."
Photography
Frequently producing images utilizing soft focus and diffusion, de Evia was dubbed a "master of still life" in the 1957 publication Popular Photography Color Annual. In a review of the book, The New York Times stated that "Black and white is frequently interspersed through the book and serves as a reminder that black and white still has a useful place, even in a world of color, often more convincingly as well. This is pointed up rather persuasively in the portfolio on Edgar de Evia as a 'master of still life' and in the one devoted to the work of Rene Groebil." "Editorial high-key food photography was introduced by Edgar D'Evia in 1953 for the pages of Good Housekeeping."
William A. Reedy, editor of Applied Photography, in a 1970 interview for the Eastman Kodak publication Studio Light/Commercial Camera, wrote that de Evia:
"has been a photographic illustrator in New York City for many years. His work has helped sell automobiles, food, drink, furniture and countless other products. To fashion accounts he has been known as a fashion photographer, while food people think of him as a specialist in still life. While, in fact, he is a photographer, period. He applies his considerable talent and experience to whatever the problem at hand."
Melvin Sokolsky, a fashion photographer who has created images for Harpers Bazaar and Vogue, considered Edgar de Evia one of his earliest influences, saying, "I discovered that Edgar was paid $4,000 for a Jell-O ad, and the idea of escaping from my tenement dwelling became an incredible dream and inspiration."
Personalities photographed
De Evia also produced commissioned photographic portraits of individuals, including Polish-American violinist Roman Totenberg and Ralph Lauren, American fashion designer.
Editorial photography
De Evia worked for Applied Photography, Vogue, Architectural Digest, Good Housekeeping, Shaggy Lamb Fashion, and New York Magazine (December 19, 1988 Feature article on de Evia and his apartment),.
Books
Books that have been illustrated with de Evia's photography include:
- The American Annual of Photography, New York: American Photography Book Department, 1953.
- Good Housekeeping Book of Home Decoration by Mary L. Brandt, New York: McGraw-Hill, 1957.
- Picture Cookbook by The Editors of LIFE, Mary Hamman, Editor, New York, NY: Time, Inc., 1958. Second edition 1959, Third edition 1960.
- The Spacemaker Book by Ellen Liman, Nancy Stahl and Lewis Wilson, New York: Viking Press, 1977.
- Fashion: The Inside Story by Barbaralee Diamonstein, New York: Rizzoli, 1985
- House & Garden's Best in Decoration by the Editors of House & Garden, New York: Condé Nast Books, Random House, 1987. De Evia's photos include the front jacket.
- Glamour's On The Run by Jane Kirby, Glamour Food Editor, New York: Condé Nast Books, Villard Books, 1987. De Evia's photos include the front & back jacket.
- Interior Design by John F. Pile, New York: H.N. Abrams, 1988.
- The Tiffany Gourmet Cookbook by John Loring, New York: Doubleday, 1992.
- House Beautiful Decorating Style by Carol Cooper Garey, Hearst Books, 2005. 1992 edition published by Hearst Communications.
- Victoria On Being a Mother by Victoria Magazine Staff, Hearst Books, 2005. (1st. edition and ©1989)
- Culinary Traditions II: A Taste of Waynesboro, Pennsylvania collected by the Waynesboro Historical Society, Morris Press, 2007.
Commercial photography
De Evia worked for Borden Ice Cream (Lady Borden campaign 1956–1960), Celanese Corporation, Empress Chinchilla (fur ads), Fieldcrest, Gorham Silver, hats by Mr. John of John-Frederics, Leather Industries of America, Maximilian Furs (1950s, all ads had the credit "DeEvia"), McCall's patterns (all ads had the credit "Photograph by Edgar de Evia"),.
Gallery
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The Little Church Around the Corner (The Episcopal Church of the Transfiguration, NYC)
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A model reads a book in a 1968 de Evia portfolio photograph.
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1969, a man with a hat in front of the World Trade Center under construction
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A male nude, taken in the 1970s.
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Professional model Dovima, in an 1950s ad.
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Professional model Sunny Harnett taken in the 1950s.
Relationships
In the 1950s, de Evia's companion and business partner was Robert Denning, who worked in his studio and who would become a leading American interior designer and partner in the firm Denning & Fourcade.
References
- New England Journal of Homeopathy – Classical Homeopathy Articles & Reviews
- "Color in Review: Popular Photography's Color Annual Surveys Medium's Current Status", The New York Times, 19 May 1957, page X17
- Advertising Directions by Edward M Gottschall and Arthur Hawkins, New York: Art Directions Book Co., 1996.
- "about Photography with Edgar de Evia" by William A. Reedy, p. 16 Studio Light/Commercial Camera v.2 no. 2 1970.
- Melvin Sokolsky’s Affinities by Martin Harrison as reproduced on the web Melvin Sokolsky Seeing Fashion retrieved June 29, 2006. For a career-wide view of Sokolsky's work, see his website. For reference to his work for Vogue and other publications, see Sokolsky interview at bauhaus.com]
- De Evia's photographic portrait of Totenberg is featured in the article "Among the Week's Recitalists", The New York Times, 28 March 1948, p. X7.
- 1978 photograph featured in the article "New York Look – Saturday in the Park with Ralph" by Jada Yuan & Amy Odell, New York, 26 November 2007 online. Retrieved 31 December 2007.
- 5 expressions on a new film #12, 1959
- Studies in Tone Gradation—the hallmark of excellence #60, 1975
- ^ Condé Nast Publications Library, New York City, New York
- "Vincent Fourcade – Celebrating the pleasures of magnificent excess", by Mitchell Owens, Architectural Digest, January 2000, v. 57 #1, p. 169 – one of twenty five persons named by the magazine "Interior Design Legends".
- The Petticoat Craze. Retrieved August 28, 2006.
- Seven photographic sheets from de Evia's shoot for this article are in the Look Magazine Photograph Collection, which is held at the Library of Congress, Washington, D.C., call number LOOK – Job 68-3978. Information about these images, which were taken on 14 November 1968, can be accessed at the Library of Congress. Retrieved 28 August 2006.
- Books.google.com
- Ad Lady Borden New Black Cherry Crisp Saturday Evening Post, 30 January 1960
- Full page advertisement in The New Yorker featured in The Professional Photographer v.80, October 19, 1953
- Annual of Advertising, Editorial, Television Art & Design v. 34
- McCall's v. 79 no. 10
- Harper's Bazaar, September 1952
- McCall's January and February 1958
- Mitchell Owens, Robert Denning, Champion of Lavish Décor, The New York Times, 5 September 2005, page B7
External links
Categories:- 1910 births
- 2003 deaths
- American artists
- Mexican emigrants to the United States
- American photographers
- Architectural photographers
- Commercial photographers
- Fashion photographers
- Food photographers
- Gay artists
- LGBT Hispanic and Latino-American people
- American homeopaths
- Interior photographers
- LGBT people from Mexico
- Mexican artists
- Mexican people of French descent
- Mexican photographers
- Artists from Yucatán (state)
- People from Mérida, Yucatán
- People from New York City